Mediaboss Marketing

NEW YORK, April 26, 2012 /PRNewswire/ --International CTIA WIRELESS 2012 announced today that Vivastream is the official social media platform for its annual convention taking place May 810, 2012 at the Ernest N. Morial Convention Center in New Orleans.

Expected to attract more than 40,000 wireless communications professionals, this event will become the epicenter of the mobile universe, where leaders from every industryfrom healthcare to energy and everything in betweenconverge in one place to experience innovations in wireless, enterprise, retail, devices, apps and social networking.

Attendees participating in International CTIA WIRELESS 2012 can sign up now via the web to their MyCTIA experience on Vivastream (Vivastream.com), to begin networking and planning their day-to-day schedules. Also, Vivastream is available for free on Android, Blackberry and iOS (Apple).

Using Vivastream, participants can review the list of topics for International CTIA WIRELESS 2012 and indicate "I'm interested" and/or "I can help," which builds an individualized list of "Who To Know." This allows them to connect with other like-minded attendees attending the Convention & Expo. During and after the show, Vivastream continues to provide opportunities to further network and continue the conversation, around topics and their personalized Who to Know list.

"This is our inaugural implementation of MyCTIA presented by Vivastream, and we expect our attendees to take networking to the next level of social interaction before, during and after International CTIA WIRELESS 2012," said Robert Mesirow, vice president and show director for CTIA.

"Once signed up on Vivastream, attendees at International CTIA WIRELESS 2012 can engage in continual networking on the topics they care most about," said Nick Fugaro, Founder of Vivastream. "Meeting new people at an event is usually hit-or-miss, and most often a 'miss' because there are tens of thousands of people, so it's overwhelming trying to figure out who to connect with. Rather than relying on chance encounters, Vivastream connects each attendee with other attendees who not only have similar interests, but those who can help with topics they are interested in."

"The beauty of Vivastream is that it's continuously monitoring everything that's going on in real-time," said Kyle Morehouse, Cofounder and VP of Product at Vivastream. "For example, each time a person joins MyCTIA on Vivastream, our social activity engine will assign them a 'Who to Know' ranking from among all other attendees based on the answer to two key questions: One, is this person interested in the same topics as I am, and if yes, which ones do we have in common; and two, can this person help me with the topics I've indicated I need help with? Simply put, the more qualified they are to help you, and the more business interests you have in common, the higher they rank on your 'Who To Know' list."

About CTIA ShowsCTIA Shows bring together all industries advanced by wireless technology for intense business, learning and networking. International CTIA WIRELESS takes place May 8-10, 2012 at the Ernest N. Morial Convention Center in New Orleans, La. CTIA ENTERPRISE & APPLICATIONS takes place October 9-11, 2012 at the San Diego Convention Center in San Diego, Calif. Visit http://www.ctiashows.com.

About CTIACTIAThe Wireless Association is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and sponsors the industry's leading wireless tradeshows. CTIA was founded in 1984 and is based in Washington, D.C.

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Vivastream™ Official Social Media & Networking Platform For International CTIA WIRELESS® 2012 in New Orleans