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13-05-2012 20:26 The HubShout web grader is free to the SEO community. Use the data from the HubShout web grader to prove to your prospective clients that they need your SEO services.
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HubShout Webgrader Helps You Sell SEO - Video
Majestic SEO announced a new set of link metrics they came up with that should give Googles PageRank metric and SEOmozs MozRank a run for their money.
Majestic SEOs new metrics are named Flow Metrics and are grouped into two categories; trust flow and citation flow.
Lets compare Search Engine Land to Search Engine Roundtable to Google:
Keep in mind, the values for citation and trust flow are between 0 and 100, where Google is a 99 on both, Search Engine Land has a citation flow of 75 and trust flow of 64 and Search Engine Roundtable has a citation flow of 69 and trust flow of 43.
Lets visualize how this looks on a chart. Majestic SEO explains that links with high Citation flow end up more to the right and links with more Trust flow end up higher on the chart.
Search Engine Land:
Search Engine Roundtable:
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Majestic SEO Announces New Link Metrics: Trust Flow & Citation Flow
Author's Note: This is a technical post on how to use visitor intelligence data to analyze SEO performance. The concepts in this article can be transferred to most marketing and CRM solutions but require basic understanding of SEO and CRM.
In order to understand the impact your SEO efforts have on your business, you first need to make sure you are collecting the right data and attributing it to the right sources. This is why it's important to usevisitor intelligence to analyze your SEO performance and ensure your SEO efforts are producing the right results.
How your data is structured is critical to enable accurate analysis and reporting. It will allow you to build fiveadvanced, but simple, SEO analyses that you can perform with visitor intelligence.
Almost every SEO solution will give you search volumes, keyword ranks and even traffic volumes, but are these the metrics that matter to you?
Most B2B marketers care about leads and opportunities, while every business cares about revenue. What are your KPIs (key performance indicators) and more importantly, what are they being measured by? Is it leads, opportunities, ROI, annual revenue or LTV (life time value)? Whatever it is, make sure your SEO plan has a clear path focusing on how to bring you there.
When you select a marketing software solution, make sure it can provide you with the metrics that align with your companys goals. This doesnt have to be a native feature of the software, as it can be delivered through integrations, but you do want to make sure its possible. Otherwise, you will spend hours every month building Excel spreadsheets and trying to align data from different source to connect the dots.
The right system will provide a comprehensive solution, giving you the ability to report and analyze your data in one place. It might take some upfront work to set up the systems and customize them to your liking, but every minute you spend upfront will save you hours of work later.
Its often easier to plan and build your analysis if you first look at the final product the recommendations.
Read more:
5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence
SAN FRANCISCO, May 15, 2012 /PRNewswire/ --The Hotel Fusion and Infusion Lounge have teamed up to create a '4D' experience that is unmatched anywhere else in San Francisco. Offering tempting Drinks, fine Dining, high-energy Dancing, and Dreamy accommodations, the stylish boutique hotel and adjacent award-winning restaurant and nightclub provide everything that's needed for a night of romance or revelry, all in one exciting location.
Reflecting the diverse cultures of the Pacific Rim, the Hotel Fusion is a rich blend of contemporary American and traditional Asian influences. The 124 guest rooms and suites each feature a soothing color palette with warm wood accents. Thoughtful in-room amenities include flat screen televisions, snack bar and mini fridges, in-room safes, and complimentary Wi-Fi Internet connections. With a friendly and knowledgeable staff dedicated to providing personalized service, the Hotel Fusion is a fashionable, convenient, and affordable alternative to much higher priced options in the area.
On the subterranean level of the hotel is Infusion Lounge, the dazzling Asian-inspired ultra lounge and restaurant that Cond Nast Traveler named as one of the World's Hottest New Nightclubs. Exotic signature cocktails and premium sprits are skillfully prepared by expert mixologists, and Executive Chef Evan Turner has earned rave reviews and a distinguished OpenTable Award for his mouth-watering cuisine that blends fresh local ingredients with the flavors and intrigue of Asia and the Americas.
In the club's North Lounge, glowing glass light towers illuminate an expansive dance floor where world-class DJs keep the party going with an electrifying mix of the latest dance hits. Chic fashionistas and international hipsters circle the block Tuesdays through Saturdays, but guests enjoying the 4D experience receive complimentary cover charge and avoid the wait outside.
Off-season rates at Hotel Fusion start at $129 per night and include special "summer and winter" getaway rates, available only by booking directly with the hotel. Call 415-568-2525 or toll free at 866-753-4244 for preferred rates or visit http://www.hotelfusion.com.
The Infusion Lounge website includes upcoming entertainment calendars, menus, and dining reservation information: http://www.sf.infusionlounge.com.
About Infusion Lounge & Hotel Fusion
Infusion Lounge San Francisco and Hotel Fusion are licensed concepts of the Infusion Lounge Licensing Corporation and are managed by the C-Two Group.
By Jennifer Clark
GENEVA/BRUSSELS (Reuters) - Under the lights of the Geneva motor show in March, Europe's top auto executives boasted about the new features of their latest models and tried to out-hype their rivals.
The next morning, in a hotel conference room just across the way from Geneva's convention centre, the same executives all sat down to work out how to fix their huge overcapacity problem.
At a board meeting of the European automaker's lobby group ACEA, the bosses of Volkswagen, Daimler, BMW, Peugeot, Renault, Fiat and Opel decided it was time to discuss the elephant in the room: plant closures.
"Their fear was of an all-out price war," said a source who was briefed about the meeting but declined to be named. "The negative fallout from that would be terrible."
The hard truth is that after more than four years of falling demand and profits, Europe's carmakers have yet to restructure or consolidate. Many factories are running at partial capacity - analysts estimate automakers have cut some 3 million cars, or 20 percent, from their production lines - and still producers struggle to sell their wares.
At the Geneva meeting, ACEA President Sergio Marchionne pressed members to call on Brussels for political cover to start shutting down factories.
"Closures should be co-ordinated at EU level," the Fiat and Chrysler boss told them, according to the person briefed on the meeting, to get around "a game of chicken" played by the producers where the first company to close plants would take the brunt of the cost and leave the rest to benefit.
A GAME OF CHICKEN
Europe's carmakers survived the initial economic downturn in 2009 by turning to national governments for help.
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INSIGHT - In Europe, carmakers talk plant closures