Mediaboss Marketing

CTVNews.ca Staff Published Monday, December 9, 2013 12:05PM EST Last Updated Tuesday, December 10, 2013 7:37PM EST

Toronto Mayor Rob Ford stands by every word he said in a TV interview in which he appeared to infer that a Toronto Star reporter is a pedophile.

Ford was asked about the interview with former media baron Conrad Black during a news conference Tuesday afternoon that focused on the city budget.

I stand by every word I said with Mr. Black in my interview, Ford said, before quickly exiting the news conference.

During the TV interview, which aired Monday night, Black asked Ford about his privacy and media scrutiny. Ford spoke about a May 2012 incident in which he confronted Star reporter Daniel Dale, who was on public land near his Etobicoke home, working on a story about Ford trying to buy public land.

I guess the worst one was Daniel Dale in my backyard taking pictures, Ford said. I have little kids. When a guys taking pictures of little kids, I dont want to say that word but you start thinking, Whats this guy all about?

Dale has denied setting foot on Fords property. He also denied taking any pictures, and a police investigator found no evidence that he had. In an interview with The Canadian Press Tuesday, Dale called Fords comments to Black categorically false.

Its amazing. I dont know what to say about it, Dale said. In the calmest terms possible, it is unpleasant when the mayor of the biggest city in Canada essentially accuses you, or suggests, you are a pedophile.

In a later interview with CP24, Dale called Fords comments defamatory and said hes considering possible legal action, but has not made any decision.

I did talk today to a Star lawyer about my options here, he said.

Read more from the original source:
Ford stands by 'every word' he told Black about Toronto Star reporter

PRESS RELEASE: ADLER Real Estate AG: Subscription period for second convertible bond has started

DGAP-News: ADLER Real Estate AG / Key word(s): Capital Reorganisation ADLER Real Estate AG: Subscription period for second convertible bond has started

10.12.2013 / 16:49

=--------------------------------------------------------------------

ADLER Real Estate AG: Subscription period for second convertible bond has started

- Issue of up to 1.0 million convertible bonds

- Placement agreements for 2.0 million convertible bonds already concluded

- Issue price of EUR 3.75 per note

- Financing of investments in residential portfolios

Hamburg, 10 December 2013. The subscription period for the second convertible bond of ADLER Real Estate AG, Frankfurt/M., (ISIN DE0005008007) has started. Following the approval of the prospectus required for the rights offer, investors can subscribe for the company's convertible bond in the time from 10 December until 23 December 2013. Subject of the rights offer are 1,000,000 notes in bearer form. With respect to further altogether 2,000,000 notes in bearer form, placement agreements already exist with two investors, to whom a corresponding number of subscription rights, conditional to the start of the rights offer, have been transferred by shareholders of the company.

More here:
PRESS RELEASE: ADLER Real Estate AG: Subscription period for second convertible bond has started

How Closely Should You Follow The Money in Your Internet Marketing?
Find out more here: http://trevordumbleton.com/internet-marketing-hour-day/ There #39;s no single answer about how closely you should follow the money in your in...

By: Trevor Dumbleton

See more here:
How Closely Should You Follow The Money in Your Internet Marketing? - Video

San Francisco, CA (PRWEB) December 10, 2013

Marcademy, Inc. (http://Marcademy.com/) announced that it is accepting applications for its 2014 class of Marcademy Fellows. The Marcademy Fellows program is an intensive 16 week full-ride scholarship program that begins on March 6, 2014. Its the San Francisco-based institutions newest digital marketing training program exclusively for U.S. military veterans, transitioning service members, and current National Guard and Reserves personnel.

Each instructional cycle is limited to 24 students and combines the best of two effective learning models hands-on instruction where students learn Internet marketing directly from world-class professionals and a peer-to-peer collaborative learning component which helps establish a solid networking foundation. Without the burden of tuition or fees, and zero out-of-pocket costs, Fellows receive many of the perks of a military education without relying on Post 9/11 GI Bill or VA education benefits.

At the completion, Fellows will have exclusive access to unpublished job opportunities through MarketPro, the countrys leading marketing recruitment agency.

"Among the many decisions military veterans make when transitioning to life as a civilian, taking stock of how in-service experience transfers to the civilian world should top the list, said Tim OConnor, Marcademys chief executive officer. For example, a military career in artillery may not have a direct civilian equivalent, but various skills may be transferable. If a career in Internet marketing is of interest, the Marcademy Fellows program will complement those with demonstrated experiences with analytics, strategy or numbers.

Monthly sessions are facilitated by one or more members of the Marcademy faculty and staff, allowing ample opportunity to apply learnings to real business challenges. Topics range from search engine optimization to affiliate marketing to coding for marketers and more. To be accepted as a Fellow, startups must meet the following requirements:

About Marcademy

Founded in 2013, Marcademy is a pioneer in Internet marketing instruction. Through its flagship program, Marcademy Fellows, the San Francisco-based institutions mission is to provide U.S. military veterans, transitioning service members, and current National Guard and Reserves personnel with world-class marketing training, peer communities and premium access to job opportunities. Students receive the perks a military education without relying on Post 9/11 GI Bill or VA education benefits. For more information visit http://Marcademy.com/ and follow us on Twitter at https://twitter.com/Marcademy.

Excerpt from:
Marcademy’s New Scholarship Program Helps U.S. Veterans, National Guard and Reserves Learn Internet Marketing and Land ...

How to market good nutrition?

In 2000 World Health Organization [WHO] did a project in the north [of Vietnam] for iron supplementation for pregnant women, using the social marketing approach. Since then there have rarely been any nutrition projects using social marketing, said Huynh Nam Phuong, deputy director of the Food and Nutrition Training Centre at the governments National Institute of Nutrition (NIN), and strategies in the field of nutrition have to change.

Child malnutrition has been significantly reduced over the last decade, but one-third of Vietnamese children under five years old are still stunted (too short for their age, a sign of chronic malnutrition) and one-third are anaemic (lack life-saving nutrients), according to the UN Childrens Fund (UNICEF).

The governments current nutritionstrategy aims to reduce the rate of stunting in children under the age of five to 23 percent by 2020.

Tackling anaemia is a priority. The condition - commonly the result of iron deficiency - is caused when the red blood cells do not have enough haemoglobin, an iron-containing protein that transports oxygen in the blood, or there are too few red blood cells. Iron-deficiency anaemia affects some 37 percent of pregnant women in Vietnam and is one of the countrys leading causes of maternal death as well as child stunting, according to UNICEF.

Potentially fatal, the condition can also cause mental disability, lethargy and long-term health problems stemming from low birth weight. Yet it can be easily treated with supplements of iron and folic acid, a form of the water-soluble vitamin B, which helps the body make new red blood cells.

Child malnutrition has been significantly reduced over the last decade

Social marketing focuses on consumer needs and uses commercial marketing principles to sell changes in behaviour or raise awareness relevant to the public good, but unlike private sector marketing, the goal is to benefit consumers rather than the marketer.

This approach has long been used in other fields of health in Vietnam. The NGO, Population Services International (PSI), has distributed condoms through commercial channels like guest houses and street food kiosks, and has even made syringes available todrug users at tea stalls and roadside cigarette vendors.

Since 2010 UNICEF has used social marketing in Dong Thap - a southern province in the Mekong Delta region, where up to half of all pregnant women are anaemic - to replace an earlier UNICEF-supported programme that distributed free supplements of iron and folic acid. The aim was to avoid dependency of the local health sector on donor funding.

See the rest here:
Vietnams foray into social marketing of nutrition