Mediaboss Marketing

Clinton, IA (PRWEB) December 15, 2013

Internet marketing expert, Dr. Mike Hamilton, has recently announced the release of twelve free chiropractic marketing programs. This is a compilation of work that helped Dr. Hamilton and his wife Dr. Aimee Hamilton build a 500 visit per week practice in less than two years.

When contacted at his office, Dr. Hamilton said, We're coming to that time of the year when chiropractic offices are slowing down and doctors have time to start working on their marketing plans for next year. Most chiropractors spend thousands of dollars investing in rehashed programs that don't get to the core of what they need. I decided this year to give a huge gift to the doctors that need help. All of the detailed marketing information that we used in our office is now available on our website at no cost.

Dr. Hamilton went on to say, Most doctors fail at marketing because they don't understand the real secret to success. They believe that someone else is going to do it for them if they throw enough money at it. The reality is that they need to become marketing expert themselves. It saves them money and produces much better results.

Finally, Dr. Hamilton said, The one problem with what I'm doing is that most doctors ignore things that are free. If I charged $2000 for this information I would probably have more people actually implement the ideas, but at this point I want everyone to have access.

To learn more about the free marketing programs, please visit Dr. Hamilton's website at: http://www.inception-chiropractic-websites.com/chiropractic-marketing-101.html

Dr. Mike Hamilton is the co-owner of Inception Chiropractic Websites. He and his wife work each and every day to help doctors of chiropractic reach their online marketing goals. They hope that the information they provide can help you grow your chiropractic business.

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Dr. Mike Hamilton of Inception Chiropractic Websites Announces the Release of Twelve Free Chiropractic Marketing ...

(PRWEB) December 15, 2013

Tariq Drabu, dentist for over 25 years, understands the importance of using the internet to market the profession and individual dental practices. He told us, At a time when dental practices around the country are trying to encourage more visits to the dentist, we should be fully utilising the internet. Today, everyone uses the World Wide Web, or has a mobile device. We should all be taking full advantage of this phenomenon as a way to communicate with our patients and potential clients.

The course, which is entitled, Online marketing and social networking was announced recently on the BDA website. Details of the course can be found here. The course is being promoted to encourage attendees. Tariq Drabu, dentist and mentor to postgraduate students, intends to spread the word and encourage as many of his students and colleagues to sign up for the course. He said, This is an excellent course to attend. Traditionally, the dental profession has not used the internet to market itself. In fact, this is the case for most areas of medicine and health. Things are changing now however, and most practices have a website. I have been more involved with the internet in recent years. In addition to my practice website, I do my best to write articles about the dental profession and share them online.

Tariq Drabu, dentist and a leading specialist, is known for his dedication to the professional development of dentists in the UK. He believes that by using the internet effectively, dentists can reach out to even more members of the public. He said, We can use the internet and social media to educate people and encourage them to take care of their teeth. Good oral hygiene is so important, and vital to many other areas of a persons health and well-being. By using the internet and social media effectively, we are making dental health more accessible to the masses, and we are showing people how easy it is to stay healthy and access the best oral and dental care. However as registered professionals we must not post anything online that would bring ourselves, our practices or the wider profession into disrepute - therefore a balance has to be struck.

Tariq Drabu, dentist at the renowned Langley Dental Practice, and Clinical Lead Dentist for the Oral Surgery Clinical Assessment and Treatment Services for NHS Heywood Middleton and Rochdale, hopes to encourage as many people as possible to register for the course which will be held twice next year in London, on the 24th January and the 4th July. He closed by saying, Facebook, Twitter and other social media platforms are still growing in popularity. They present dentists with a way to connect on a one to one basis with potential clients. It is also the best way to promote good oral health practices and teach by example. The course booking fees are extremely reasonable and I would urge as many dentists as possible to attend. It is a practical one-day course which will introduce attendees to the concepts and practices of using social media and the internet to market themselves. This is a course that will be beneficial to every member of a dental team.

About Dr. Tariq Drabu Dr. Tariq Drabu is a highly experienced and well-known Manchester dentist and GDC registrant. He is accredited as a Specialist in Oral Surgery by the General Dental Council. Dr Tariq Drabu, Dentist and mentor at the Langley Dental Practice in Manchester, is a leading name in dentistry, with 25 years experience in both general practice and hospital dentistry. Dr. Tariq Drabu is also the Clinical Lead Dentist for Oral Surgery Clinical Assessment and Treatment Services at NHS Heywood, Middleton and Rochdale. He is a specialist staff member at The UCLan Dental Clinic.

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Dr. Tariq Drabu Urges Students and Colleagues to Attend a Forthcoming Course on Marketing and Social Networking

Social Marketing Project: Photography in your Erasmus year
We have a lot of steps in our project, and we want to show everything here. We are Mathilde, Arief, Maximillien, Myriam, Alexander. We are Erasmus student of...

By: Muhammad Arief Wicaksono

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Social Marketing Project: Photography in your Erasmus year - Video

Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programs that are effective, efficient, equitable and sustainable.[1]

Although "social marketing" is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an oversimplification. The primary aim of social marketing is "social good", while in "commercial marketing" the aim is primarily "financial". This does not mean that commercial marketers can not contribute to achievement of social good.

Increasingly, social marketing is being described as having "two parents"a "social parent", including social science and social policy approaches, and a "marketing parent", including commercial and public sector marketing approaches.[2]

The first documented evidence of the deliberate use of marketing to address a social issue was by the Indian Institute of Management in Calcutta, India. The authors proposed, and subsequently implemented, a national family planning program that included high quality condoms with a government trademark be distributed and sold throughout the country at a low cost, that an intense consumer advertising campaign be run with active and open promotion at the point of sale, that retailers be trained to sell the product aggressively, and that a new organization be created with the responsibility of implementing the program.[3] In developing countries, the use of social marketing expanded to HIV prevention, control of childhood diarrhea (through the use of oral re-hydration therapies), malaria control and treatment, point-of-use water sanitation methods and the provision of basic health services.[4]

Health promotion campaigns began applying social marketing in practice in the 1980s. In the United States, The National High Blood Pressure Education Program [5] and the community heart disease prevention studies in Pawtucket, Rhode Island and at Stanford University [6] demonstrated the effectiveness of the approach to address population-based risk factor behavior change. Notable early developments also took place in Australia. These included the Victoria Cancer Council developing its anti-tobacco campaign "Quit" (1988) and "SunSmart" (1988), its campaign against skin cancer which had the slogan "Slip! Slop! Slap!"[7]

Since the 1980s, the field has rapidly expanded around the world to include active living communities, disaster preparedness and response, ecosystem and species conservation, environmental issues, development of volunteer or indigenous workforce's, financial literacy, global threats of antibiotic resistance, government corruption, improving the quality of health care, injury prevention, landowner education, marine conservation and ocean sustainability, patient-centered health care, reducing health disparities, sanitation demand, sustainable consumption, transportation demand management, water treatment systems and youth gambling problems, among other social needs (See [8][9]).

On a wider front, by 2007, government in the United Kingdom announced the development of its first social marketing strategy for all aspects of health.[10] In 2010, the US national health objectives [11] included increasing the number of state health departments that report using social marketing in health promotion and disease prevention programs and increasing the number of schools of public health that offer courses and workforce development activities in social marketing.

Two other public health applications include the CDC's CDCynergy training and software application[12] and SMART (Social Marketing and Assessment Response Tool) in the U.S.[13]

Social marketing theory and practice has been progressed in several countries such as the US, Canada, Australia, New Zealand and the UK, and in the latter a number of key government policy papers have adopted a strategic social marketing approach. Publications such as "Choosing Health" in 2004,[10] "It's our health!" in 2006 and "Health Challenge England" in 2006, represent steps to achieve a strategic and operational use of social marketing. In India, AIDS controlling programs are largely using social marketing and social workers are largely working for it. Most of the social workers are professionally trained for this task.[citation needed]

A variation of social marketing has emerged as a systematic way to foster more sustainable behavior. Referred to as community-based social marketing (CBSM) by Canadian environmental psychologist Doug McKenzie-Mohr, CBSM strives to change the behavior of communities to reduce their impact on the environment.[14] Realizing that simply providing information is usually not sufficient to initiate behavior change, CBSM uses tools and findings from social psychology to discover the perceived barriers to behavior change and ways of overcoming these barriers. Among the tools and techniques used by CBSM are focus groups and surveys (to discover barriers) and commitments, prompts, social norms, social diffusion, feedback and incentives (to change behavior). The tools of CBSM have been used to foster sustainable behavior in many areas, including energy conservation,[15] environmental regulation [16] and recycling.[17]

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Social marketing - Wikipedia, the free encyclopedia

What is Social Marketing?

by Nedra Kline Weinreich

The health communications field has been rapidly changing over the past two decades. It has evolved from a one-dimensional reliance on public service announcements to a more sophisticated approach which draws from successful techniques used by commercial marketers, termed "social marketing." Rather than dictating the way that information is to be conveyed from the top-down, public health professionals are learning to listen to the needs and desires of the target audience themselves, and building the program from there. This focus on the "consumer" involves in-depth research and constant re-evaluation of every aspect of the program. In fact, research and evaluation together form the very cornerstone of the social marketing process.

Social marketing was "born" as a discipline in the 1970s, when Philip Kotler and Gerald Zaltman realized that the same marketing principles that were being used to sell products to consumers could be used to "sell" ideas, attitudes and behaviors. Kotler and Andreasen define social marketing as "differing from other areas of marketing only with respect to the objectives of the marketer and his or her organization. Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society." This technique has been used extensively in international health programs, especially for contraceptives and oral rehydration therapy (ORT), and is being used with more frequency in the United States for such diverse topics as drug abuse, heart disease and organ donation.

Like commercial marketing, the primary focus is on the consumer--on learning what people want and need rather than trying to persuade them to buy what we happen to be producing. Marketing talks to the consumer, not about the product. The planning process takes this consumer focus into account by addressing the elements of the "marketing mix." This refers to decisions about 1) the conception of a Product, 2) Price, 3) distribution (Place), and 4) Promotion. These are often called the "Four Ps" of marketing. Social marketing also adds a few more "P's." At the end is an example of the marketing mix.

Product

The social marketing "product" is not necessarily a physical offering. A continuum of products exists, ranging from tangible, physical products (e.g., condoms), to services (e.g., medical exams), practices (e.g., breastfeeding, ORT or eating a heart-healthy diet) and finally, more intangible ideas (e.g., environmental protection). In order to have a viable product, people must first perceive that they have a genuine problem, and that the product offering is a good solution for that problem. The role of research here is to discover the consumers' perceptions of the problem and the product, and to determine how important they feel it is to take action against the problem.

Price

"Price" refers to what the consumer must do in order to obtain the social marketing product. This cost may be monetary, or it may instead require the consumer to give up intangibles, such as time or effort, or to risk embarrassment and disapproval. If the costs outweigh the benefits for an individual, the perceived value of the offering will be low and it will be unlikely to be adopted. However, if the benefits are perceived as greater than their costs, chances of trial and adoption of the product is much greater.

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What Is Social Marketing?