Are you having a difficult time getting the best possible results from your current Internet marketing campaign? Whether you are looking to improve your knowledge of Internet marketing to get more out of your Internet marketing investment or to be better prepared to manage your vendors, three of the key areas to have a strong understanding of include search engine optimization (SEO), pay per click (PPC), and social media.
Each area has its own features and benefits from a business perspective. And a lot of money can be lost or won depending on how a campaign is executed through each channel.
To help you get the best possible return on your Internet marketing campaigns, we provide three distinct training workshops in each of the three key areas of Internet marketing: SEO, PPC, and social media. Lets take a look at each workshop starting with SEO training classes.
2Day Basic SEO Workshop If you are looking for search engine optimization training and a basic understanding of SEO to gain insight into how it works or to be better prepared to manage an external vendor, the oneday workshop is right for you. In this SEO training course, youll get a comprehensive understanding of how to optimize your Website (onpage) and get an overview of how linkbuilding is performed.
3Day Advanced SEO Workshop For a deeper understanding of SEO, the threeday SEO training Toronto workshop is a great choice. The advanced workshop builds on the basic workshop with two additional days of training for a total of three consecutive days. On days two and three you will learn how to linkbuild through various channels including directories, blogs, articles, and press releases. After three days of search engine and Google SEO training, you will leave with a complete understanding of both on and offpage optimization, enabling you to manage your own SEO campaign with or without the assistance of an external SEO company.
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1Day Basic WordPress Workshop or 2Day Advanced WordPress Workshop, learn WordPress from base up. You will learn to the Basics of WordPress and installing plugins and themes, and keeping them uptodate.
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1Day Fundamentals of Social Media Workshop There are four key areas of developing and sustaining a sound social media strategy and campaign to achieve strong business results. In the Fundamentals of Social Media Workshop, youll learn about the four key areas starting with the proper set up of key social networks including Facebook, Twitter, Google+ Project, YouTube, and LinkedIn. Youll learn how to establish a sound process, ensuring that your social networks are well managed and maintained longterm. Youll learn how to automate certain steps in your social media campaign to establish an efficient social media system thats easy to manage. And youll learn how to track and respond to social media to maintain an effective conversation with your market in a timely manner.
1Day Fundamentals of PPC Workshop A PPC campaign has multiple components that impact the results. In the Fundamentals of PPC Workshop, youll learn how to get the most out of your campaign by learning how to identify the right keywords to go after, how to build a highly efficient and effective campaign in Google Adwords, how to develop ads that generate high click-through rates, and how to build a Website or landing page to maximize online sales or leads.
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SEO Training Toronto | Search Engine Academy