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topseos.com Selects 352 Media Group as the Fifth Top Social Media Marketing Firm for January 2014

(PRWEB) January 30, 2014

topseos.com, the independent authority on search marketing, has reported the ratings of the top social media marketing firms citing 352 Media Group the fifth top social media marketing firm for January 2014. Search marketing firms are placed through a meticulous process for researching social media marketing firms based on their primary strengths.

The process for investigating and listing the top services offering social media marketing solutions involves a systematic evaluation of the essential competencies of each performing internet marketing company. The five areas of evaluation affiliated with successful social media marketing campaigns include timeliness, consultation, brand management, methodology, and reach. The results of the evaluation process are used to determine the standing of services on the listings.

Customers of internet marketing services are often questioned in order to better understand the overall quality of solution being supplied to them. Customer references are often a strong indicator of the quality of solution which each social media marketing agency provides. Oftentimes customers connect directly with topseos.com to voice their opinions.

Clients of online marketing services often turn to topseos.com when scouting for competent social media marketing firms. The independent research team has named 352 Media Group as the fifth top social media marketing firm based on the results of the analysis process. topseos.com strongly believes in the social media marketing services provided by 352 Media Group and has chosen them for businesses looking for the most competent services.

About 352 Media Group

352 Media Group is a digital marketing and web development company based out of Gainesville, Florida with experience in online marketing and custom website development services. Their capabilities extend to various technologies including HTML5 while also providing quality design services which feature professional conversion-driven results. They are capable of creating powerful website strategies, flash graphics, and web and social media marketing campaigns for their customers.

About topseos.com

topseos.com is a well-known independent authority on online marketing providers. The leading objective of topseos.com is to determine and name those individuals or services producing the best search engine marketing services all over the world. A specialized team of researchers examine thousands of applicants each month who are seeking to be ranked as a top search engine marketing product or service by the independent authority.

For more information about 352 Media Group, visit http://352-media-group.topseosfirms.com.

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topseos.com Selects 352 Media Group as the Fifth Top Social Media Marketing Firm for January 2014

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Here’s How All That Super Bowl Social Media Sausage Gets Made

When the Sochi Winter Olympics begin next month, they're bound gobble up social media bandwidth. Team USA has already begun an online "Dream Stream," part of a multi-faceted social media hub that also includes social Q&As with athletes, spotlighted tweets by influencers, and a user-customized homepage ("Social Podium") that allows fans to follow activity around their favorite teams.

Behind the experience is tech developed by Mass Relevance, the Austin-based company that has powered brands from Purina to Microsoft since 2010. Mass Relevance designs participatory social marketing campaigns delivered for virtually every platform, from mobile to TV to Times Square jumbotrons. The concept is one that is becoming increasingly popular with brands of all kinds--market with consumers instead of at them by encouraging and reacting to relevant conversations and imagery on social media, and then surfacing that user-generated content in a curated, designed experience.

In the past, designing the campaigns required a lot of close work with the Mass Relevance team and/or significant tech resources, but this week the company launched a new platform that gives marketers more control and the ability to make on-the-fly changes on their own.

"Because we've expanded so much in working with agencies, brands, media, all these different folks that have matured, for the first time the platform is an open platform," says Mass Relevance founder and CEO Sam Decker. "What we've learned over the past couple of years of working with our clients is that there are two groups. There's a technical group that wants a lot more control, and there's a nontechnical group that wants things to be created and deployed more quickly and easily."

The result is a new platform that has more intuitive features, including a large template library, which allow a nontechnical marketer to curate, customize, and update a design-based social media marketing campaign with a minimum of technical resources. At the same time, developers and designers now have access to the platform's HTML and stylesheets, so they can go in-depth and modify or create new experiences without necessarily involving Mass Relevance.

"For example, for media clients, when they do sponsorships, they want more flexibility to integrate the sponsor into the experience, and be able to do it without a lot of heavy tech and design resources," says Decker. "Now we've made it easier if they don't have the tech resources, and more flexible if they do."

One of Mass Relevance's most established clients is Fox Sports, which has used the platform to power social elements of its Super Bowl hub, including an interactive poll allowing visitors to vote for their team and predict the score, as well as a Facebook-powered breakdown of where, who, and how many people are talking about the big game at any given time. FoxSports.com also uses Mass Relevance to power the right rail of its show pages with related tweets and images.

"Crowd Goes Wild, our flagship show, is a very socially driven show, so having the visuals from Mass Relevance allows us to take what the users post and put it on our site in a way that is much more engaging than a basic Twitter stream," says Fox Sports product manager Greg Urbano. "Also, Facebook and Instagram integration [into Mass Relevance's data] has been huge. It used to be 'well, this is a great way to display tweets,' but now we can see how the conversation is different on the different platforms and really use that."

More relevant to the big Super Bowl sponsors, says Urbano, will be the television broadcast's Mass Relevance-powered social push onsite in New York, where the Fox Sports set will include a dynamic mosaic to highlight tweets from Fox talent, as well as an array of monitors with fan tweets and photos flowing through.

Regarding the new Mass Relevance platform, which Fox Sports has helped test, Urbano says that "if someone were just to be thrown into it, it's much more intuitive," and "exposing the CSS styling, etc., makes it easier for me, and way easier on the engineer to dive in."

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Here's How All That Super Bowl Social Media Sausage Gets Made

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