Mediaboss Marketing

MADISON, WI--(Marketwire - Dec 4, 2012) - Shoutlet, the leading independent cloud-based social marketing platform, today announced the addition of Revel Touch CEO Joe Davis to its Board of Directors. Previously Mr. Davis was the CEO of Coremetrics, a leader in web analytics and marketing optimization which was acquired by IBM. A technology veteran, Mr. Davis brings a wealth of knowledge to Shoutlet derived from an extensive career leading software companies aimed at digital marketers. His addition to the company's Board of Directors will help the software developer maintain and extend its market visibility, momentum, and innovation in the social management space.

"Joe's knowledge of both improving consumer relationships and the development and deployment of useful web analytics tools through marketing channels brings incredible insight to Shoutlet's vision and strategy," said Jason Weaver, CEO of Shoutlet. "We're convinced understanding the data behind customer relationships is a key part of executing successful social campaigns, so Joe's vast analytics experience will benefit our customers greatly."

Mr. Davis' extensive background in SaaS solutions and a proven track record growing technology companies provides a unique perspective to Shoutlet's business that will prove incredibly beneficial as the company continues its momentum as the leading independent social marketing software provider.

"Shoutlet's great understanding of social marketing and its emphasis on improving the relationship between brands and consumers is a very powerful combination," said Joe Davis. "I'm excited to be able to leverage my experience for a company that is so heavily impacting the way brands grow using social technology."

Prior to his position as CEO and President of Coremetrics, Mr. Davis was SVP & General Manager, CRM at Peoplesoft, and President eBusiness at Nortel Networks.

About ShoutletShoutlet is a leading cloud-based enterprise social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, foursquare, Twitter, and YouTube. Its industry leading functionality includes a Social CRM for Facebook, Twitter, and YouTube management; Social Canvas for Facebook tabs, HTML5 pages, and custom contest and web app design; Social Switchboard for trigger-based campaign publishing; Social Profiles for data acquisition and interest segmentation; Social Enterprise for corporate-level control of multiple brands, franchises, and agents; and Social Analytics for metric tracking and custom reporting. For more information, please visit http://www.shoutlet.com.

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Shoutlet Names Former Coremetrics CEO Joe Davis to Board of Directors

MADISON, WI--(Marketwire - Dec 4, 2012) - Shoutlet, the leading independent cloud-based social marketing platform, today announced a major update to its platform, Shoutlet 6.0. The new version adds tools for social ads, social analytics, social contests, and social listening to become the only do-it-yourself, all-in-one social marketing platform for marketers, agencies, and brands. Shoutlet has also partnered with Kenshoo Social to provide marketers with greater visibility into how paid, owned, and earned media attribute to sales conversions and social web traffic.

Shoutlet 6.0's new features and strategic Kenshoo Social partnership allow marketers to design, execute, and manage the most powerful, intelligent, and comprehensive social marketing campaigns. The platform enhancements are aimed to help customers maximize social campaign influence, reach, and engagement by providing tools for social ad promotion, performance measurement, best-of-breed analytic integration, contest promotion, and conversation monitoring. New features in Shoutlet 6.0 will include:

"Brands, marketers and agencies are constantly looking for the newest tools and metrics to help drive not only engagement, but also revenue," said Jason Weaver, CEO of Shoutlet. "With Shoutlet 6.0 additions of Social Ads, Social Analytics, Social Contests, and Social Listening, we are giving brands everything they need to transform their complicated marketing projects into an easily managed process that captures opportunities and data to help execute intelligent, successful campaigns. Shoutlet's DIY approach is the answer for brands looking to achieve uncomplicated, yet sophisticated, social marketing."

For more information on Shoutlet 6.0, please click here.

About ShoutletShoutlet is a leading cloud-based enterprise social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, foursquare, Twitter, and YouTube. Its industry leading functionality includes a Social CRM for Facebook, Twitter, and YouTube management; Social Canvas for Facebook tabs, HTML5 pages, and custom contest and web app design; Social Switchboard for trigger-based campaign publishing; Social Profiles for data acquisition and interest segmentation; Social Enterprise for corporate-level control of multiple brands, franchises, and agents; and Social Analytics for metric tracking and custom reporting. For more information, please visit http://www.shoutlet.com.

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Shoutlet Unleashes Significant Enhancement to the Industry's Only Do-It-Yourself, All-in-One Social Marketing Platform

Frenemy: How Chinese Journalists Perceive the Internet
Jonathan Hassid, University of Technology, Sydney, and Maria Repnikova, University of Oxford Jonathan Hassid is a Postdoctoral Research Fellow at the University of Technology, Sydney #39;s China Research Centre. He received a Ph.D. in political science from the University of California, Berkeley and wrote his dissertation on journalists #39; political resistance to China #39;s censorship apparatus. In addition to recent work in the China Quarterly and the Journal of Communication, and a forthcoming article in Comparative Political Studies, he has also published on the Chinese media in Asian Survey and elsewhere. Maria Repnikova is Research Officer for the ESRC Project "UK-China-Africa Media Research Network". Maria is currently a doctoral student (Rhodes scholar) at Oxford #39;s Department of Politics and International Relations, focusing on the issues of the press in China and Russia. She has received her Masters in Comparative Government from Oxford and holds a Bachelor #39;s degree in Foreign Service from Georgetown University. Her current research interests are: China-Russia comparative media politics; comparative media regulation and protections of the press; China #39;s media assistance to Africa; theoretical research on non-democratic regimes. -- Ten years ago, when China #39;s Internet population totaled 22.5 million and Facebook and Twitter had not even been conceived, a group of researchers came together to organize a conference to study the Internet in China. By all indications even then ...From:USChinaInstituteViews:2 0ratingsTime:15:53More inEducation

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Frenemy: How Chinese Journalists Perceive the Internet - Video

Defending Authoritarian Regime Online: Rise of Voluntary Fifty Centers in Chinese Cyberspace
Rongbin Han, University of California, Berkeley Rongbin Han is a Ph.D. candidate at Political Science Department at University of California, Berkeley. His primary interests are contentious politics, social movements and comparative democratization. His dissertation focuses on internet governance in China, particularly how state and non-state actors interact on online forums and bulletin board systems (BBSes), not only on censorship, but also on mass opinion engineering and discourse competition. -- Ten years ago, when China #39;s Internet population totaled 22.5 million and Facebook and Twitter had not even been conceived, a group of researchers came together to organize a conference to study the Internet in China. By all indications even then, it was clear that China would have a major impact on the global digital economy. Ten years on, that foresight has been vindicated. China today has the largest Internet population of any country and it has made its presence felt in the Internet space. In all aspects of the Internet -- online gaming, micro blogging, search engines, ecommerce, content regulation, Internet governance, international domain names -- China is both changing and being changed by the Internet. The annual Chinese Internet Research Conference (CIRC) investigates these phenomena, asking probing questions into what, how, to what extent, and why these changes are taking and have taken place. This interdisciplinary conference brings together scholars, analysts ...From:USChinaInstituteViews:2 0ratingsTime:11:58More inEducation

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Defending Authoritarian Regime Online: Rise of Voluntary Fifty Centers in Chinese Cyberspace - Video

HIGHLIGHTS - Leveson #39;s legacy and the future for the British press
Lord Justice Leveson #39;s 2000 page report into the culture, practices and ethics of the press has been met with mixed reactions from the press, politicians and the public. The most divisive suggestion, that the press should have an independent self-regulatory body underpinned by statute has spilt the government. Join us for a reactive debate to discuss the findings and examine what action may be taken, and what implications it would have on the future of the British press. Chaired by Torin Douglas, BBC media correspondent. With: Martin Moore, director of the Media Standards Trust and a founder of the Hacked Off campaign. Rich Peppiatt, writer, broadcaster and former journalist at the Daily Star. His One Rogue Reporter has just shown at the Soho Theatre. Mick Hume, editor-at-large of the online magazine Spiked and author of There Is No Such Thing As A Free Press ...and we need one more than ever. Kirsty Hughes, the Chief Executive of Index on Censorship -- an international freedom of expression non-governmental organisation. In association with Index on CensorshipFrom:FrontlineClubLondonViews:0 0ratingsTime:11:20More inNews Politics

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HIGHLIGHTS - Leveson's legacy and the future for the British press - Video