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Social Networking Case Study - Xalted

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A sharp rise in share price of social networking giant Facebook has helped the personal wealth of its 29 year-old CEO and co-founder Mark Zuckerberg soar by a massive $ 15 billion in less than two years.

Zuckerberg 's fortune has soared to about $ 33 billion, from $ 18 billion on May 18, 2012 when the company went public. This has come on the back of investors showing huge interest in Facebook shares amid the company beginning to make money from its mobile platform.

Within two years of entering the stock market, the share value of Facebook has soared over 80 per cent to $ 68.46 apiece on February 28, up from $ 38 per share on its debut on Nasdaq stock exchange.

According to a latest regulatory filing, Zuckerberg holds 478,914,465 shares of Facebook, which accounted for 19.6 per cent of all outstanding shares.

At the debut price of $ 38 each, his holding of nearly 479 million shares was worth about $ 18 billion.

However, at the company's latest traded price of $ 68.46 apiece, this holding is now worth about $ 33 billion -- which marks a surge of about $ 15 billion.

Facebook made a dismal stock market debut in May 2012 as investors dumped the stock amid concerns over growth prospects of the social networking firm.

However, Facebook bounced back smartly and the share price has gained ground especially in the wake of the company seeing a surge in its revenues from mobile advertising.

In order to sustain and strengthen its position in the social networking space, Facebook has adapted a business model as per the rapid increase in users' preference towards mobiles over desktop computers.

The networking giant, which celebrated its 10 years of existence last month, has more than 1.23 billion users across the world. On February 19, Facebook announced it is buying leading messaging app WhatsApp for $ 19 billion.

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Zuckerberg's fortune grows by $ 15 bn as Facebook shares soar

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Posted: Saturday, March 1, 2014 9:45 pm

Word-of-mouth marketing By Emily Medvec For The New Mexican SantaFeNewMexican.com |

According to a recent report from Pew Research Center on social networking, as of September 2013, 73 percent of online adults use social networking sites. With this reality, it is critical for anyone in any kind of business to understand social networking as more than a marketing vehicle. It is a communication tool that has empowered customers. Word-of-mouth is now online and your customers are connected on social media sites and they are talking about their experience with your product or service.

Buyers today are more informed than anyone ever imagined. They often know more about your competition than you do. They use their social networks on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and YouTube for market research and recommendations. In 2014, it is no longer possible to misrepresent, overprice, or ignore customer service.

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