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Posted: Saturday, March 1, 2014 9:45 pm

Word-of-mouth marketing By Emily Medvec For The New Mexican SantaFeNewMexican.com |

According to a recent report from Pew Research Center on social networking, as of September 2013, 73 percent of online adults use social networking sites. With this reality, it is critical for anyone in any kind of business to understand social networking as more than a marketing vehicle. It is a communication tool that has empowered customers. Word-of-mouth is now online and your customers are connected on social media sites and they are talking about their experience with your product or service.

Buyers today are more informed than anyone ever imagined. They often know more about your competition than you do. They use their social networks on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and YouTube for market research and recommendations. In 2014, it is no longer possible to misrepresent, overprice, or ignore customer service.

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Word-of-mouth marketing