Mediaboss Marketing

Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. It encompasses:

Originally called search engine marketing, the shorter phrase search marketing is now often used as the umbrella term over SEO and SEM. The longer phrase search engine marketing or SEM is now typically used to describe paid search activities.

Yes, we know that can be confusing but thats how things have evolved.Our article, Does SEM = SEO + CPC Still Add Up?, explains the evolution in more depth.

For those who want to learn more about either SEO or SEM, see our guides below:

For more about the broader medium of search marketing, read on!

Search Marketing Advice At Search Engine Land

Here at Search Engine Land, we provide search marketing advice and information in a variety of ways:

How To: SEM is our section devoted to practical tips and tactics about search marketing in general.

Search Engine Land Columns are where we publish a number of regular columns on various aspects of search marketing, including:

SEM Library Archives is an area of Search Engine Land that provides a collection of all stories weve written on the topic of SEM. We also have subcategories, including:

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What Is Search Marketing? - Search Engine Land

Our Services Content Writing

Content is king when it comes to SEO, both on your website as well as on other sites. The best content helps readers understand and solve problems, is easy to share, and establishes the writer as a thought leader and a knowledgeable source.

The first step of any SEO initiative is to develop a smart keyword strategy and apply it to your website and overall content strategy. D Street Marketing provides clients with a customized SEO Guide at the beginning of every project and engagement.

Whether you need to build a new website, optimize your site for search, need help with web design, add new products, or just need someone to make basic site updates, the D Street Marketing team can implement changes quickly and effectively.

Smart brands are following their customers and building a presence on Facebook, Twitter, Linkedin, and Google+. The D Street Marketing platform aggregates trending content in over 900 interest areas based on likes, tweets, shares, and comments.

D Street Marketing is committed to providing quality results for its clients in terms of higher engagement, new leads, and increased transactions. We strive to be transparent in our strategies and goals to be a true partner of our clients. D Street Marketing delivers powerful results for its clients with a combination of cutting edge technology, experience and insight, and a passion to deliver.

D Street Marketing offers free monthly seminars to help prospective clients more learn about various aspects of internet marketing that should be incorporated into all their web based activities. We cover everything from how to build your website, how to create a keyword strategy, and the differences between SEO marketing and pay per click. We seek to impart free tools and strategies that are easy to implement.

Flying cars, teleporters, and charter trips to the moon are things of the future. According to the movies of the

Imagine: playing Wii at work without repercussion. That's exactly what the Nintendo Wii Room at Grasshopper Group is there for.

The government has been shut down for nearly ten days now. Some of the effects have been immediate such as

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SEO Marketing

Have you ever had a call like this?

Client: So I heard Google's Matt Cutts said links are [dead/bad/over], so I stopped all my link building, fired my SEO agency, and wanted to ask you what we should do next.

Me: (long pause) Umm, you did what? Were you penalized or positioning badly?

Client: Oh no, ranking in the top 3 for most of our keywords, great traffic, but you know I have been reading a little and then I saw Matt said to stop all link building, so I thought I better do that.

Me: Ummmm. OK, no...

Amazingly, even in 2014, many people have heard bits of information about websites and search engine optimization (SEO) that are either no longer relevant, completely misplaced, or simply erroneous. These all need to die really horrible deaths.

Myths can start so easily and quickly become pervasive. Listening to them can do some serious damage to your site or business. So let's review five of the most common myths.

This is a favorite mantra of the content marketing. Just build an amazing website with even more amazing content and watch the traffic roll on in.

Really? Well, no.

Go here to read the rest:
SEO, Your Website & You: 5 Myths & 10 Tips

Search Engine Journal has partnered with Searchmetrics to host a one-day, invite-only executive marketing event in San Francisco: SEO, Content Marketing, & Analytics: The Three Pillars of Online Marketing Success in 2014. One of our speakers is Eli Schwartz, the Online Marketing Manager for SurveyMonkey. His session: International SEO: Youre missing out if youre not doing it and its not as hard as you think.

I had the opportunity to interview Eli about all things marketing and SurveyMonkey, below.

My primary responsibility is to oversee our global SEO efforts and ensure that were always following SEO best practices. Our site is fully translated into 16 languages, which allows us to target customers in over 50 countries worldwide.

To achieve my organic traffic goals, I not only have to develop solutions and processes which help our search traffic grow, I also need to evangelize SEO internally so search engine best practices are incorporated across the entire company. I collaborate on a daily basis with our content and social teams and I feel extremely lucky that I work every day with really amazing people that get SEO. I also work very closely with our engineering teams who really deserve most of the credit for our organic traffic growth. Theyre the ones responsible for the heavy lifting when it comes to implementing solutions to some very complicated SEO issues.

In addition to SEO, I also work with our paid marketing team on our global advertising initiatives. My work on our paid campaigns means that Im in contact with employees from international search engines. This gives me access into some great insights on how to grow our international organic traffic.

International SEO is essentially domestic SEO with the added challenges of new languages and search quality thats a few years behind English search. However, there are many ways that international is different than English SEO.

Here are three top tips to know before you jump in to the world of international SEO:

Weve all seen hilarious translation fails on Facebookso you need to be sure that youre relying on the right experts when translating your content. Otherwise, get ready to be the next fail on Facebook! Its not just text that should be localized; colors and objects mean different things to various cultures.Youd never put a black cat on a US targeted landing pagesuperstition, witches and all but in Japan you might because theyre considered a good luck symbol.

Photo taken by Eli: At a Japanese Starbucks they called compost combustibles. I was a little confused when I saw it, but then I realized it was just a translation fail.

SurveyMonkey is in the fortunate position of being a highly recognized and popular brand. There are very few people in the US that havent engaged or at least heard of our product since it started back in 1999. When users look for a survey product, many of them will just come directly to us without the need of a search engine. Even when they do conduct a search engine query, we can rely on our brand recognition to help drive more traffic even on non-brand terms. However, internationally, we dont have the advantage of a well-known brand to deliver traffic directly to us. SEO is far more important because it helps people to discover us right when theyre on the hunt for the type of solution that we offerdesigning and launching online surveys!

Read this article:
SEJ x Searchmetrics Interview Series: Eli Schwartz of SurveyMonkey

A Woolly Mammoth Series: Expression vs. Censorship - Part II
A Woolly Mammoth Series: Expression vs. Censorship - Part II Artist and activist Michael Dax Iacovone Each performance of ARGUENDO at Woolly will be immediat...

By: WoollyMammothTheatre

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A Woolly Mammoth Series: Expression vs. Censorship - Part II - Video