What Is Search Marketing? – Search Engine Land
Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. It encompasses:
Originally called search engine marketing, the shorter phrase search marketing is now often used as the umbrella term over SEO and SEM. The longer phrase search engine marketing or SEM is now typically used to describe paid search activities.
Yes, we know that can be confusing but thats how things have evolved.Our article, Does SEM = SEO + CPC Still Add Up?, explains the evolution in more depth.
For those who want to learn more about either SEO or SEM, see our guides below:
For more about the broader medium of search marketing, read on!
Search Marketing Advice At Search Engine Land
Here at Search Engine Land, we provide search marketing advice and information in a variety of ways:
How To: SEM is our section devoted to practical tips and tactics about search marketing in general.
Search Engine Land Columns are where we publish a number of regular columns on various aspects of search marketing, including:
SEM Library Archives is an area of Search Engine Land that provides a collection of all stories weve written on the topic of SEM. We also have subcategories, including:
Read more from the original source:
What Is Search Marketing? - Search Engine Land