Mediaboss Marketing

For the past 17 years, SEO Inc. has been helping companies acquire more search engine traffic and convert those visitors into sales or leads. Over this time, the search engine landscape has changed, the algorithms have gone through constant adjustments, and social media has become an important driver of traffic and search engine ranking signals. SEO Inc. continues to evolve with these changes so that our clients are always getting the most up to date SEO strategies.

Definition - Search Engine Optimization (SEO) is the process of editing website code and content for the purpose of building authority and relevancy for keywords for the purpose of increasing the amount of organic search engine traffic to your website. This generally refers to traffic from search engines such as Google, Bing, Yahoo!, etc.

With a well conceived SEO strategy and proper integration of that strategy, the targeted keywords will gradually climb towards the top of the search engine queries until eventually becoming a reliable source of traffic and conversions for your website.

Search engine optimization algorithms and best practices are constantly changing and it is nearly impossible for companies and even agencies to keep up with and adapt to these changes unless SEO is your core business. SEO Inc. is dedicated to the science and art of SEO. Having SEO Inc. as an extension of your marketing or web development department allows you to focus on your business and your industry while leaving the search engine optimization to SEO experts. Our company is among the most experienced in our industry; when you hire us you know you are working with the best in search engine optimization.

At Search Engine Optimization Inc. we structure our client engagements based on your needs as a company. We offer two basic models: 1) For companies that need a custom SEO strategy to be implemented with our own technical staff, and 2) For companies that have their own in house technical resources that can implement the SEO best practices and custom SEO strategies that our team creates for your company. No matter what your needs are, all SEO Inc. clients receive customized SEO strategies ensuring that all of the key search engine ranking criteria are optimized to the fullest extent possible.

Search engine optimization is a complicated and constantly evolving process. Our professional SEO servicesinvolve thorough analysis and planning. It is not possible to develop an appropriate SEO strategy unless goals are established and problems are identified first. We start all SEO engagements with a thorough SEO audit which includes an analysis of your website, market research, and analysis of your competitors. Our SEO consultants will review the code, web analytics, and use tools to identify any problems and find new opportunities. At this time your SEO Project Manager will also benchmark existing keyword rankings and review historical organic search traffic.

The most underestimated and important component to any successful SEO campaign is the identification and selection of the right keyword phrases. This process goes beyond finding the obvious keywords that can generate traffic. Your SEO project manager will complete a thorough keyword analysis including identifying new opportunities.

First, we ensure that your website and webpages will be correctly indexed by search engine spiders. After all, if your pages are not found, they certainly wont get ranked. This includes a thorough analysis using our tools to identify broken links, canonical errors, and other search engine spider roadblocks. In addition, we provide guidance about SEO improvements that can be made to your sites internal linking structure and URL structure that will build your sites authority.

With a keyword strategy in place, we can begin to implement keywords into your website. For many SEO companies the optimization process ends with the implementation of basic HTML elements such as Meta tags. This is only a part of what we do when optimizing your web pages. Our code optimization includes optimization of Meta tags, headings structure, removal of unnecessary code that slows down page speed, web accessibility attributes, implementation of microdata, and more.

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Search Engine Optimization - SEO Inc.

Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. It encompasses:

Originally called search engine marketing, the shorter phrase search marketing is now often used as the umbrella term over SEO and SEM. The longer phrase search engine marketing or SEM is now typically used to describe paid search activities.

Yes, we know that can be confusing but thats how things have evolved.Our article, Does SEM = SEO + CPC Still Add Up?, explains the evolution in more depth.

For those who want to learn more about either SEO or SEM, see our guides below:

For more about the broader medium of search marketing, read on!

Search Marketing Advice At Search Engine Land

Here at Search Engine Land, we provide search marketing advice and information in a variety of ways:

How To: SEM is our section devoted to practical tips and tactics about search marketing in general.

Search Engine Land Columns are where we publish a number of regular columns on various aspects of search marketing, including:

SEM Library Archives is an area of Search Engine Land that provides a collection of all stories weve written on the topic of SEM. We also have subcategories, including:

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What Is Search Marketing? - Search Engine Land

Our Services Content Writing

Content is king when it comes to SEO, both on your website as well as on other sites. The best content helps readers understand and solve problems, is easy to share, and establishes the writer as a thought leader and a knowledgeable source.

The first step of any SEO initiative is to develop a smart keyword strategy and apply it to your website and overall content strategy. D Street Marketing provides clients with a customized SEO Guide at the beginning of every project and engagement.

Whether you need to build a new website, optimize your site for search, need help with web design, add new products, or just need someone to make basic site updates, the D Street Marketing team can implement changes quickly and effectively.

Smart brands are following their customers and building a presence on Facebook, Twitter, Linkedin, and Google+. The D Street Marketing platform aggregates trending content in over 900 interest areas based on likes, tweets, shares, and comments.

D Street Marketing is committed to providing quality results for its clients in terms of higher engagement, new leads, and increased transactions. We strive to be transparent in our strategies and goals to be a true partner of our clients. D Street Marketing delivers powerful results for its clients with a combination of cutting edge technology, experience and insight, and a passion to deliver.

D Street Marketing offers free monthly seminars to help prospective clients more learn about various aspects of internet marketing that should be incorporated into all their web based activities. We cover everything from how to build your website, how to create a keyword strategy, and the differences between SEO marketing and pay per click. We seek to impart free tools and strategies that are easy to implement.

Flying cars, teleporters, and charter trips to the moon are things of the future. According to the movies of the

Imagine: playing Wii at work without repercussion. That's exactly what the Nintendo Wii Room at Grasshopper Group is there for.

The government has been shut down for nearly ten days now. Some of the effects have been immediate such as

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SEO Marketing

Have you ever had a call like this?

Client: So I heard Google's Matt Cutts said links are [dead/bad/over], so I stopped all my link building, fired my SEO agency, and wanted to ask you what we should do next.

Me: (long pause) Umm, you did what? Were you penalized or positioning badly?

Client: Oh no, ranking in the top 3 for most of our keywords, great traffic, but you know I have been reading a little and then I saw Matt said to stop all link building, so I thought I better do that.

Me: Ummmm. OK, no...

Amazingly, even in 2014, many people have heard bits of information about websites and search engine optimization (SEO) that are either no longer relevant, completely misplaced, or simply erroneous. These all need to die really horrible deaths.

Myths can start so easily and quickly become pervasive. Listening to them can do some serious damage to your site or business. So let's review five of the most common myths.

This is a favorite mantra of the content marketing. Just build an amazing website with even more amazing content and watch the traffic roll on in.

Really? Well, no.

Go here to read the rest:
SEO, Your Website & You: 5 Myths & 10 Tips

Search Engine Journal has partnered with Searchmetrics to host a one-day, invite-only executive marketing event in San Francisco: SEO, Content Marketing, & Analytics: The Three Pillars of Online Marketing Success in 2014. One of our speakers is Eli Schwartz, the Online Marketing Manager for SurveyMonkey. His session: International SEO: Youre missing out if youre not doing it and its not as hard as you think.

I had the opportunity to interview Eli about all things marketing and SurveyMonkey, below.

My primary responsibility is to oversee our global SEO efforts and ensure that were always following SEO best practices. Our site is fully translated into 16 languages, which allows us to target customers in over 50 countries worldwide.

To achieve my organic traffic goals, I not only have to develop solutions and processes which help our search traffic grow, I also need to evangelize SEO internally so search engine best practices are incorporated across the entire company. I collaborate on a daily basis with our content and social teams and I feel extremely lucky that I work every day with really amazing people that get SEO. I also work very closely with our engineering teams who really deserve most of the credit for our organic traffic growth. Theyre the ones responsible for the heavy lifting when it comes to implementing solutions to some very complicated SEO issues.

In addition to SEO, I also work with our paid marketing team on our global advertising initiatives. My work on our paid campaigns means that Im in contact with employees from international search engines. This gives me access into some great insights on how to grow our international organic traffic.

International SEO is essentially domestic SEO with the added challenges of new languages and search quality thats a few years behind English search. However, there are many ways that international is different than English SEO.

Here are three top tips to know before you jump in to the world of international SEO:

Weve all seen hilarious translation fails on Facebookso you need to be sure that youre relying on the right experts when translating your content. Otherwise, get ready to be the next fail on Facebook! Its not just text that should be localized; colors and objects mean different things to various cultures.Youd never put a black cat on a US targeted landing pagesuperstition, witches and all but in Japan you might because theyre considered a good luck symbol.

Photo taken by Eli: At a Japanese Starbucks they called compost combustibles. I was a little confused when I saw it, but then I realized it was just a translation fail.

SurveyMonkey is in the fortunate position of being a highly recognized and popular brand. There are very few people in the US that havent engaged or at least heard of our product since it started back in 1999. When users look for a survey product, many of them will just come directly to us without the need of a search engine. Even when they do conduct a search engine query, we can rely on our brand recognition to help drive more traffic even on non-brand terms. However, internationally, we dont have the advantage of a well-known brand to deliver traffic directly to us. SEO is far more important because it helps people to discover us right when theyre on the hunt for the type of solution that we offerdesigning and launching online surveys!

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SEJ x Searchmetrics Interview Series: Eli Schwartz of SurveyMonkey