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Never Fight a Culture War on the Internet

Maybe the GOP (or more specifically, certain members of the party) returned to the '50s in just one day, but the rest of us haven't. Beyond the obvious social and cultural shifts of the last 60 years, there is one major factor: the Internet.

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Talking Points Memo's Evan McNorris-Santoro looked at the confluence of events on Thursday and pronounced it "the day Washington fell into a time-warp," turning back the discussion of women's rights 60 years. Others, such as the editors of The New Republic, think we are on the brink of a "culture war" over women's rights. They're reacting to the last few weeks of controversy: most recently women were kept out of a hearing on Obama's new contraception ruling so that men could discuss the "religious freedoms" at stake without having to be bothered by that silly context of female health concerns, and one 71-year-old Rick Santorum backer made a horrible grandpa joke about birth control, for which he has apologized. It goes back further -- we're also talking about the recent public battle between Susan G. Komen for the Cure and Planned Parenthood, in which Susan G. Komen initially withdrew funding to Planned Parenthood for breast cancer screenings (for "legal reasons" that seemed very clear to many were actually anti-abortion ones) but changed their tune when the backlash appeared detrimental to their organization.

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All three episodes have elements that would be familiar in the 1950s, but the way we engage in media -- and the widespread, rapid exchange of information via social media and other tools -- has changed things drastically between then and now. In the 1950s, an Internet campaign would not have existed to essentially force Susan G. Komen to backtrack on its stance about Planned Parenthood. Outrage over what looked like former Komen SVP Karen Handel's heavy-handed orchestration of the decision to pull funding from Planned Parenthood due to her staunch anti-abortion ideology would likely not have resulted in Handel's resignation, a resignation quickly proliferated online. In the 1950s, should Fleiss's Bayer Aspirin joke have circulated widely enough to have offended enough people to inspire action against it, women and men would not have been able to call him out on it so rapidly, nor to make him accountable for it. He never would have apologized on his own blog. (Nor, apparently, taken down that blog.)

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Even if some Republicans desperately would like to return to another era (and some, arguably, haven't changed much in their attitudes since that time), the way in which we're having these discussions -- on blogs, on Twitter, on our Facebook pages, and in an overwhelmingly participatory, everyone-has-a-voice fashion -- has changed the political and social landscape forever. As much as we bemoan the state of things today (and there's no denying that certain attitudes are not only old-fashioned but downright archaic and dangerous), we have to acknowledge that we're in an unprecedented time for change. One thing the Internet is very, very good at is existing as a place where the self-righteous, the inauthentic, or the blatantly ridiculous can be brought to a kind of public justice -- shamed, held accountable, debated, made to explain. The Internet catalyzes backlash. And we keep seeing the Internet get results.

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The recent examples of such Internet wins, righting the tasteless jokes and PR injustices; taking one person or group to task and punishing them for their mistake, all seem to involve short skirmishes rather than full-out wars, though. Maybe it's the attention span of the Internet, or the 24-hour news cycle -- maybe this war will actually happen in short, bitty bursts online as opposed to the drawn-out physical campaigns of old. Or maybe this isn't a war at all. Maybe we're just living in a particularly fraught time because we sit on the precipice of great change. 

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Either way, it seems as though she who uses the Internet best will have a distinct and unprecedented advantage in the ongoing battle. And the more retrograde conservatives get, the stronger the foundation, mobilization, and mass of any counter-argument. Practically speaking, as Evan McMorris-Santoro writes in TPM, "This could be a big problem for the GOP when the calendar reaches November."

Thank the 21st century for that.

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Never Fight a Culture War on the Internet

Greenwich FD: Fan in dryer sparked Bible Street fire

An exhaust fan inside a dryer caused the blaze at a multi-family Bible Street home Thursday night, a fire official said Friday.

Acting Fire Marshal Jim McDonald said fire crews acted quickly in containing the fire in a third-floor kitchen of 25 Bible St. in Cos Cob. The fire started a little after 9 p.m.

"Damage was limited to the dryer itself," he said, explaining that the department ruled out the possibility that the fire started in the dryer drum.

The fire department removed the damaged appliance from the household after extinguishing the blaze.

McDonald could not elaborate on what caused the fan to spark the fire.

"Who knows what was in that fan?" he said.

Deputy Chief Thomas Zack said Thursday night the damage could have been significantly worse if the fire department had not received a quick phone call from one of the tenants. A man who lives on the second and third floors of the home with his wife and three children reported the fire at 9:25 p.m.

"All in all, it was initiating a 911 call quickly that really helped a lot, because if that tenant weren't home it would have been a much, much worse circumstance, especially in an old wood-frame house like that," Zack said.

Smoke was visible from the back of the house when firefighters arrived on the scene, Zack said.

There were no injuries in the incident and only minor smoke damage, he said.

Firefighters safely evacuated the residents of the household while the fire was extinguished, he said.

The house is habitable and the residents stayed there Thursday night, McDonald said.

The crews were on the scene for about 40 minutes, leaving after a cat that had been missing "for a while" was located, Zack said.

Nine vehicles responded from the Cos Cob, central, Sound Beach and North Street stations, McDonald said.

david.hennessey@scni.com; 203-625-4428

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Greenwich FD: Fan in dryer sparked Bible Street fire

Multilingual SEO Firms Hold Significant Advantage

The more services that a company offers the better it is for business, generally speaking, save for situations where businesses overextend beyond their capabilities and resources allow. The same can be said with SEO companies. The more they can provide for their clientele, the more value they bring. Specifically with international SEO companies, they can offer a range of services from traditional search engine optimization to social media and paid search management. However, very often the difference is being able to deliver these services in multiple languages as well as being able to communicate with international clientele in their respective languages. As such, multilingual SEO firms hold true advantages over competitors who do not have the capabilities to both optimize content in other languages and communicate with clientele in their native tongue. 

Client Content
Gone are the days when optimizing content online to widen the exposure of web properties and drive traffic could be done using poor-quality content. Like in so many other industries, content is king in search engine optimization, and more specifically, quality content is king. Thus, being able to deliver valuable, unique information in other languages is a prized asset to the international SEO firm. As such, being able to write proficiently in terms of grammar in other languages is only one part of the picture, the content must offer something compelling to its audiences. Information cannot be repetitive or duplicate that which can be found elsewhere. Companies that are able to produce this level of both onsite and off-site content find themselves that much more highly regarded for the value they bring to their clients.    

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Client Communication
The line of communication between client and the partnered company is key in all industries, but especially in SEO. Partnered SEO companies need to engage their clients in a host of information-sharing practices to gain mutual understanding regarding mission, concerns, and ultimate goals, to then be able to formulate objectives and a focus strategy and plan. A clear line of communication is central to his process, and if there is a language barrier, full understanding can be a challenge. This can compromise the entire relationship as well as the work that needs to be completed. As such, SEO companies having individuals in-house that can speak the local language used by clientele in particular international markets is a valued asset that can help sustain clientele as well as attract new clients. 

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Multilingual SEO Firms Hold Significant Advantage

How to Make Money with YouTube and Amazon! – Lesson 1 HustlinTheWeb.com! – Video

16-02-2012 18:17 In this video, I show you how you can make money with YouTube and an Amazon Associate account. You don't need any money to do this, all you need is a YouTube account, Amazon Associate account, and a video camera. I am sure you buy a ton of stuff online. From now on, everytime you buy something online, make a review video of it and upload to YouTube, then put your Amazon tag on the Amazon product link. That's it! This is something ANYONE can do, and I guarantee you will have extra spending money at the end of the year if you do this on everything you buy. If you don't have a good camcorder/digital camera (that can do image stabilization and 1080P), I highly recommend the Canon ELPH 300HS, see review of that here: http://www.youtube.com Good luck, I hope you become rich with YouTube!

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How to Make Money with YouTube and Amazon! - Lesson 1 HustlinTheWeb.com! - Video

Digital Murder: Former Friends and Spouses Destroying Each Other Online

CREATED Feb. 16, 2012

PALM DESERT - You work all your life to develop your reputaton, but in a single keystroke, it can be tarnish forever because of digital harrassment.

It's your face and your name, but the statements are false! As the worldwide web expands, the cases of digital abuse continue to increase.

Two women, neither showing any sign of physical harm, but both say they've been abused.

"I was really hurt, embarrased," says an internet harrassment victim who wishes to remain annonymous.

The wounds go more than skin deep.

"It's an emotional rape," says  Sue Scheff, another internet defamation victim.

 Both women say they are victims of internet defamation. They're sharing their stories to help others.

"You need to learn that what goes online stays online," Scheff says. 

The internet. for most of us is a place we go to work, and sometimes play.

"It's really impossible to prevent someone from posting information about you or your business online," says Technology Law Attorney Rebecca Grassl Bradley.

From message boards, to business review sites, to blogs, it's basically a freedom of speech free for all.  The comments aren't always positive and there's not much you can do to remove them.

"Under fed law, it's difficult to impossible to do that because they're immune or protected from liability under the Communications Decency Act," Bradley says.

Sue Scheff of Florida chronicles her landmark internet defamation lawsuit in her book "Google Bomb".  Scheff won $11.3 million  in 2006 after a woman posted false statements about her and her child advocacy group, "PURE".

"She wrote "Sue Scheff abuses children, I kidnap kids, I exploit families, I'm a con, I'm dangerous," recalls Scheff.

When she decided to fight back it wasn't an easy process.

"Anybody can sue anybody, the fact is you have to have a lot of money," Scheff says.

Despite the eventual multi-million dollar payout, Sue says her life will never be quite the same.

"They did destroy me, really for 5 years, I mean even today, you can google me and find some horrific stuff about me out there about me," Scheff says.

Another victime, who asked we hide her identity, says her ex-husband posted their "private" pictures on a "fake" facebook page for everyone to see.

"He was trying to degrade me," the victim says. She says removing the pictures was frustrating. "You have to go through a process to prove you did not do this. It's not an easy process, no one to talk to on the phone, it's all through email."

So how do you prevent this from happening in the first place? Ken Hanson has helped hundreds of businesses learn to brand themselves through his marketing firm Hanson Dodge. He says people need to create their own "brand" online.

"Your online reputation is for all practical purposes, who you are," says Hanson. "The irony here is that you have to be online in order to protect yourself from internet defamers."

"Probably be helpful for everyone to google themselves and see what's out there," Hanson suggests.

Another good idea is to sign up for google and "twitter" alerts.

"You can recieve an alert whenever anything positive or negative is posted about you online," says Bradley. 

Even if you take these steps, this form of "digital murder" can happen. But thanks to trailblazers like Sue, authorities are becoming more aware of it and it's getting easier to fight back.

"I spent 5 years in the dark, not coming out, not sharing story. The more I can share, help others..the better," Scheff says.

Internet defamation is still a relatively new problem, but there is some help out there. One group is called "Civilination". It's a non-profit group that offers victims advice and guidance.

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Digital Murder: Former Friends and Spouses Destroying Each Other Online