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This Week in Money: February 18, 2012 - Video
The Digital Marketer newsletter explains why social media is costing mobile carriers billions of dollars.
Austin, TX. (PRWEB) February 26, 2012
Social media is the topic in the recent Digital Marketer newsletter, discussing why social media is costing the mobile carriers so much money. The newsletter asks the question, “Who really wants to give their mobile carrier more business?” Chances are, the Digital Marketer newsletter explains, is that people have felt slighted or burned in at least one of their dealings with their wireless provider. Customer service just doesn’t seem to be priority #1 at AT&T, Verizon, Sprint, etc., the newsletter reveals.
So people probably won’t feel sorry for them when they learn that mobile carriers lost a projected $13.9B in SMS revenue in 2011, according to a study conducted by research firm Ovum the Digital Marketer newsletter revealed. According to Ovum, the Digital Marketer newsletter adds, smartphone users are turning to social media platforms like Facebook and Twitter to send the messages they once sent through SMS. The Digital Marketer newsletter reveals that iOS users, can send other iOS users messages for free.
It’s easy to see how social platforms are shifting things to the customer’s benefit, the Digital Marketer newsletter explains, and this change has left the SMS providers in the lurch.
The Digital Marketer newsletter advises people should absolutely not feel bad for them, for at least two reasons.
1) Business models change, consumer demand changes, and it’s a mobile carrier’s responsibility to compete, understand what consumers want, and deliver. Companies that can’t achieve this should lose money.
2) The more people rely on social media, and abandon one-to-one text messaging, the greater the reach of your social media strategy. Customers and marketers are the ones benefiting!
When technology makes a process cheaper and more efficient, the newsletter explains, there’s a word for that, progress. The Digital Marketer newsletter says that companies that align themselves with it are the ones whose customers freely choose to do business with them. Companies that dig in their heels and try to throttle this progress down so they can save an obsolete business model, the newsletter adds, those are the companies that people feel trapped into doing business with.
For many years now, wireless providers have stood on the wrong side of the line, warns the Digital Marketer newsletter, slamming customers with massive overage fees, and hiking prices — while companies like Apple and Facebook have been building models that allow users to do more for less money.
###
Dennis Murphy
Digital Marketing Labs, LLC
512-892-3022
Email Information
Link:
“Social Costing Mobile Carriers Billions?” is Discussed in the Recent Digital Marketer Newsletter
This year's Mobile World Congress is fast approaching -- are you caught up on all of Mashable's digital media resources? If not, don't fret. Here's our convenient and comprehensive weekly features roundup.
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This week we have a list of free Android apps you'll use every day, tips for reaching voters successfully via social media and how to get your Facebook friends' birthdays onto your Google calendar. We've also covered everything you need to know about the new PlayStation Vita, tips for small business marketing on Facebook and an explanation of how Google's +1 button affects SEO. You'll even find an interview with Zooey Deschanel and Sophia Rossi as two of the three co-founders of HelloGiggles, a new website for empowering young women.
If you're looking for the best social media, business and technology resources, you’ve come to the right place:
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Editor's Picks Social Media
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Business & Marketing
For more business news and resources, you can follow Mashable's business channel on Twitter and become a fan on Facebook.
Tech & Mobile 5 Places to Get Digital Textbooks The days of shuffling that 10-pound textbook to class or those countless fiction novels in your backpack are over. Check out these five digital text services. The Evolution of Online Travel [INFOGRAPHIC] From the very first electronic system to the hottest travel websites on the Internet, here's how we've changed the ways to get away. 5 Ground-Breaking Competitions for Innovative Youth Hosted by major companies and organizations, these five STEM competitions are giving young people a chance to innovate. 5 Key Components of a Successful Interest Graph What’s involved when building a complete and expressive interest graph platform? How can the resulting graph effectively optimize data? Everything You Need to Know About Wireless Spectrum [INFOGRAPHIC] Want to know more about spectrum, the invisible signals that wireless devices such as cell phones rely upon? Look no further. PlayStation Vita: 15 Games You Can Play at Launch On Feb. 22, the PlayStation Vita and its games were released in the U.S. Find out what games you can play. How Mobile Payments Are Revolutionizing Public Transit Various countries worldwide are experimenting with new ways to reach out to travelers and make the payments process a lot easier. Snow Day: 10 Wonderful Wintery iPhone Photographs From the first frost through to adventures in sledding via some beautiful nature scenes, our gallery captures many aspects of wintery weather. PlayStation Vita: Everything You Need to Know Mashable answers all your questions about PlayStation's new mobile gaming device, Vita. Nostalgia Overload: New Tumblr Challenges You to Draw Classic Video Game Maps From Memory "Mapstalgia" is a Tumblr blog where readers submit video game maps they've drawn from memory. What is it about game worlds that make them so memorable? What You Need to Know About Building a Mobile App for Your Brand So, you're interested in a customized mobile app for your business. Here are some major points to consider before you start your project. 5 Essential Mobile Apps for Keeping Up With U.S. Politics Use these five politically-minded apps for your smartphone or tablet to stay on top of the latest U.S. election and government news. 10 Best Strategy Games for Android Looking for a mobile gaming fix that's a bit more cerebral? We've plucked out the 10 best strategy games from the Android market. 8 Free Apps for Planning Your Perfect Night Out The weekend is finally here and you're ready for a great time with your friends. We've assembled a list of free apps to plan your perfect night out. Happy Birthday, Steve Jobs: A Look Back at the Man Who Changed Tech Feb. 24, 2012, would have been Steve Jobs's 57th birthday. We'd like to wish the man who changed the face of technology a happy birthday with some of our favorite coverage of him throughout the years.
For more tech news and resources, you can follow Mashable's tech channel on Twitter and become a fan on Facebook.
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This story originally published on Mashable here.
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34 New Digital Media Resources You May Have Missed
Reporting from Indianapolis—
Andrew Luck and Robert Griffin III, this town is big enough for both of them.
For the moment.
But come April 26, the first day of the NFL draft, Stanford's Luck and Baylor's Griffin — the top two quarterbacks at the scouting combine this week — will head in different directions to begin their pro careers. In a league so focused on passing, they are the shiny superstars in the making, players likely to be inexorably linked as the first quarterbacks to go 1-2 in the draft in more than a decade.
Their styles are different, but Luck and Griffin have notable similarities. They grew up in Texas about 200 miles apart — Luck in Houston, Griffin in tiny Copperas Cove in the middle of the state — and each was an A-student. Both were cornerstones in the revival of moribund college football programs.
Likewise, they will be expected to do that in the pros. By all indications, the Indianapolis Colts plan to use the No. 1 pick on Luck, who would take the torch — either immediately or eventually — from future Hall of Famer Peyton Manning.
While saying it's "absolutely" important to him to be the top pick, Luck said he doesn't view it as a head-to-head competition with Griffin.
"Good thing about football is it's a team game," Luck said. "Robert's a great quarterback, a great competitor, a great guy, really easy to get along with. I don't get motivation by competing against him for something. I don't think it's one player versus another by any means."
St. Louis has the No. 2 pick and already has a quarterback in Sam Bradford. The Rams are in prime position to trade that selection, however, especially with franchises such as Cleveland, Washington and Miami in need of a quarterback.
The last time quarterbacks were chosen in succession at the top of the draft was 1999, when Tim Couch, Donovan McNabb and Akili Smith were selected 1-2-3. A year before that, in the Exhibit A of divergent career paths, Manning was taken first by Indianapolis, and Ryan Leaf second by San Diego.
Although the Colts are picking first again, and appear to be locked in on Luck, there is no indication that either Luck or Griffin is headed for a Leaf-like flameout. (Of course, with the benefit of 20/20 hindsight, virtually every NFL scout and draft maven now says it was plain to see Leaf would be a bust, even though Manning-Leaf was a hotly contested debate at the time.)
Regardless, there are no such red flags with Luck and Griffin, only a division along the lines of style. While Luck is mobile and not drop-back dinosaur, he is at least closer to the traditional quarterback mold of a Manning than is Griffin, who, although an accurate passer, is a more dangerous runner than Luck and played in a less-conventional college offense.
"I look at both of them as two unbelievable prospects," said Denver Broncos executive John Elway, a former Stanford quarterback and No. 1 overall draft pick to whom Luck has been compared. "I think that if you look at what they both did this year with Andrew at Stanford and 'RG3' down at Baylor, they're two tremendous talents — tremendously mature, intelligent guys that I look at as two [who] are going to have a lot of success in the NFL."
The Colts have until March 8 to decide whether to pay a $28-million bonus to keep Manning, who sat out last season recuperating from multiple neck surgeries. One scenario — perhaps prohibitively expensive — is to keep him and draft Luck, allowing the young quarterback to learn at his elbow the way Aaron Rodgers learned behind Brett Favre in Green Bay.
Luck said he'd be perfectly comfortable with that, calling Manning "my hero growing up." Griffin echoed that, saying that if the Colts were to make him the top pick and keep Manning, "I'd hold that clipboard with pride."
Griffin, who like Luck opted not to throw for scouts at the combine, said he is looking forward to his campus pro day and beyond to disprove "a misconception that comes with being a dual-threat quarterback: You're run first, throw second. I think I've proven I'm throw first, then run if I need to."
The success in Carolina of last year's No. 1 pick, Auburn's Cam Newton, can only bolster Griffin's stock. Newton not only made the transition from a college spread offense to the Panthers' pro-style scheme much more quickly and seamlessly than most observers expected, but also was named the league's offensive rookie of the year.
In meeting with the media this week, Griffin addressed the comparison to fellow Heisman Trophy winner Newton.
"As a runner he is a little more shifty than I am, but I'm faster than he is," said Griffin, who rushed for 2,254 yards and 33 touchdowns in 41 college games. "[I am] more experienced in the passing game in college. Not that I'm more polished and he's not polished, just we threw it a little bit more at Baylor than they did at Auburn. Other than that, confidence-wise his confidence is off the charts. I try to keep my confidence on the charts. But I'm a confident guy as well."
In a way, Griffin was standing a little taller this week — at least officially. It's not uncommon at this point in the year for people to search for a prospect's flaws, a rationale for why he won't succeed at the next level. The talk in some circles was that Griffin was shorter and lighter than the 6 feet 2, 220 pounds at which Baylor listed him.
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Andrew Luck, Robert Griffin III: Two sides of a golden NFL coin
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