Mediaboss Marketing

NEW YORK, June 6, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Weight Control Products Industry

http://www.reportlinker.com/p080438/Global-Weight-Control-Products-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Diet_Food

This report analyzes the worldwide markets for Weight Control Products in US$ Million by the following Product Segments: Low-Fat & Fat-Free Dairy Products, Carbonated & Other Liquids, Light Foods, Prepared Intakes, Herbal Supplements, and Dressings. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 135 companies including many key and niche players such as Abbott Laboratories, EAS Corp., Abbott Nutrition, The Coca-Cola Company, Genisoy Food Company, Inc., HJ Heinz, Idea Sphere Inc., Twinlab Corp., Kraft Foods, Inc., Mead Johnson Nutritionals, Nestle SA, PepsiCo, Inc., Rexall Sundown Inc., The Groupe Danone, Unilever, Slim-Fast Foods Co., and Schiff Nutrition International, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS Study Reliability and Reporting Limitations I-1Disclaimers I-2Data Interpretation & Reporting Level I-3Quantitative Techniques & Analytics I-3Product Definitions and Scope of Study I-3Low-Fat & Fat-Free Dairy Products I-4Carbonated and Other Liquids I-4Light Foods I-4Prepared Intakes I-4Herbal Supplements I-5Dressings I-5II. EXECUTIVE SUMMARY

1. MARKET DYNAMICS II-1

A Quick Market Primer II-1

Obesity Grows to Alarming Levels: A Statistical Review II-2

Table 1: Obesity Rates in Major Countries Worldwide (2008):

Percentage of Total Population in the US, Mexico, Europe,

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Global Weight Control Products Industry

NEW YORK--(BUSINESS WIRE)--

24/7 Media, WPPs marketing technology company, announced today the promotion of two executives. Rob Schneider is now Senior Vice President of Corporate Strategy and Development and Ellen Kamor-Graham is Senior Vice President of Account Management and Tech Support. This news follows the recent announcements of 24/7 Medias new partnerships with Microsoft Advertising and Moat analytics.

I am delighted to announce the promotions of Rob Schneider and Ellen Kamor-Graham to Senior Vice President, said David J. Moore, Chairman and CEO, 24/7 Media. We are fortunate to have an exceptionally talented senior team at 24/7. These moves reflect both the personal excellence that Rob and Ellen bring to their positions as well as the importance of the role each of their teams play in the ongoing growth of our business.

As SVP of Corporate Strategy and Development, Schneider is responsible for coordinating the companys innovation, partner and acquisition strategies while also overseeing the Product Management team. He is focused on ensuring that 24/7 Media provides its advertiser and publisher clients with innovative tools and technology that simplify the complexity of digital advertising, optimize their return on investment and provide a competitive advantage. Schneider reports to Moore.

Kamor-Graham, in the role of SVP, Account Management and Tech Support, leads the North America Service Center of Excellence that provides technical support, account management, training and ad campaign management to customers of all licensed products.Her team supports companies powered by 24/7 technology as well as the 1,200-plus licensees of 24/7 Medias proprietary ad serving technology. Kamor-Graham reports to Ari Bluman, President, North America for Real Media Group, a division of 24/7 Media.

Ellens commitment to providing superior client service is well known among our publishing clients, said Bluman. She has built and positioned her team beautifully to handle the growing demands of our businesses.

The promotions are effective immediately.

About 24/7 Media, Inc.

24/7 Media, Inc., formerly 24/7 Real Media, is a leader in digital marketing technology, serving advertisers, agencies and digital publishers worldwide. The company has been in the forefront of media innovation for fifteen years. The 24/7 technology platform spans every digital channel, providing users with unprecedented control and consolidated data analysis. This technology powers two specialized business units: Real Media Group helps marketing organizations engage their audiences with superior precision, transparency and return on investment. The group also helps digital publishers monetize their properties and manage advertising operations more effectively. Media Innovation Group provides advertisers and agencies with strategic consulting and implementation services that deliver competitive advantage in fields being transformed by technology.

24/7 Media is a WPP Digital company headquartered in New York with 18 offices in a dozen countries. For more information, please visit http://www.247media.com.

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24/7 Media Announces Two Executive Promotions

The Delhi High Court on Wednesday issued notice to the Union Government and social networking sites Facebook India and Google India on a petition by the former Bharatiya Janata Party ideologue, K.N. Govindacharya, which accused the two sites of not verifying details of its subscribers, using the users' data for commercial purposes and evading taxes on their operations in India, and the government of not taking any action against them.

Issuing the notice, the court directed the respondents to file replies to the petition in four weeks.

The petitioner submitted that of the 9 million users of Facebook, 5 million are Indians. The social networking site was transferring their data to the U.S. for commercial use without paying any taxes to the Indian government on their operations here as per the Double Tax Avoidance Agreement.

He urged the court to direct the government to ensure the compliance of the verification norms for the users of the social networking sites, as was being done by mobile companies, to pre-empt security threat to the country.

As per the records of Facebook, about 5 to 6 per cent of their accounts are fake or being operated by anonymous users because the accounts were opened without the user details having been authenticated, the petitioner said adding that while the government had framed detailed guidelines for Know Your Customer' norms for all sectors and more specifically for verification of mobile subscribers by telecom companies the same was not being implemented by the networking site, thus causing the biggest security risk to the nation.

The petitioner also raised the issue of invasion of privacy for the sites' users as their data were transferred to the U.S. for commercial use.

He further submitted that Facebook had allowed children below 13 years of age to open accounts possibly one-third of their registered users just to exploit the online gaming market and increase advertisement revenue. Facebook's gross revenue for last year was about $37 billion but it was not paying due taxes on their Indian operations as per the provisions of the DTAA.

The petitioner urged the court to stay the operation of services to disingenuous users of Facebook, Orkut and other networking sites and direct the government to stop opening of further accounts by these sites without necessary verification.

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Notice to Centre, social networking sites

Tucked away in Manhattans SoHo neighborhood near New York University, Foursquares new digs make a much better home to its staff than the companys previous headquarters, which it shared with the Village Voice (and quickly grew out of ). Photo: John Francis Peters/Wired

Until now, Foursquare has been more like a Hollywood caricature of a social networking business than the real thing. It has a carousing, socially popular founder. A goofy-sounding value proposition involving badges, mayors, and check-ins. A lofty venture capital valuationand reportedly, little revenue. But the fresh redesign described to us by CEO Dennis Crowley and outlined below aims to change all that, making the check-in service attractive to a whole new class of consumers and, just as crucial, providing advertisers highly targeted access to those consumers.

If all goes as planned, Foursquare will finally do what Crowley says the startup has always wanted to do: Get past awarding badges like Player Please for obsessive check-ins and provide people with more actionable, easy-to-understand information to help them make decisions. The company says its goal is to make the real world easier to use. Rather than simply recording where you are, Foursquare wants to help you decide where to go.

Foursquare has always been of some use in making plans, if only because it shows you where your friends areright now. That lets people, as Crowleys former NYU professor Clay Shirky puts it, literally see through walls I am standing here and my friends are 55 yards in that direction.

Foursquare's new iPhone app, rolling out Thursday, makes recommendations more accessible, pictures larger, advertisements more visible, and social elements more prominent. The check-in button, at the top right of each screen, is intended to be more clickable. Images courtesy Foursquare

But Foursquare wants to go further, helping its 20 million users easily see where their friends have been, what they did, what they ate, who they were with, what it all looked like, and what it all means to someone standing on a particular corner at a particular time with a particular hankering.

It wasnt just a novelty trick of knowing where your friends are. Crowley says of Foursquares original iteration. The intent has always been to predict where people are going, what is the most interesting thing I should know on a Tuesday afternoon, in some place I have never been.

All the check-ins, all the mayorships were a way to get the data to do that.

Its like the Karate Kid, Crowley says. You think you are painting the fence, but you are really learning karate. Thats what we were doing.

Now that Crowley has accumulated extensive user data over the last three years, hes launching new features to make us of it. Those features begin rolling out for iPhone and Android users on Thursday and for BlackBerry users in a few weeks.

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Social: Foursquare’s Plan For Relevance and Riches

NEW YORK, June 6, 2012 /PRNewswire/ --Vivastream is now the official social media platform for the 2012 HBA Global Expo taking place June 19-21, 2012 at Jacob K. Javits Convention Center in New York.

(Photo: http://photos.prnewswire.com/prnh/20120606/NY19997 )

Vivastream (Vivastream.com) is a free, mobile- and web-based social platform that connects business professionals at events and conferences. Using Vivastream, HBA Global Expo attendees, exhibitors, and speakers can begin networking with other audience members based on users choosing pre-defined interests that enable the smart searching of the database. The platform also provides the audience the ability to plan their day-to-day schedule. Vivastream is available for iPhone, Blackberry and Android mobile devices.

Once signed up with Vivastream, users can interact with the list of topics for the HBA Global Expo and select the ones they are interested in, or are looking for, and also indicate the topics in which they can help, or supply products or services. For each person that signs up, Vivastream will automatically generate a customized list of 'Who To Know' at the conference based on several relevant factors, including what topics the attendee can help them with, and also how many topics of interest they have in common.

"UBM Live is committed to delivering solutions that enhance the experience of visitors to our global events," states Howard Zonder, SVP of Market and Audience Development, UBM Live. "We chose Vivastream as the social media and networking platform for HBA Expo because, rather than rely on chance encounters at the expo, Vivastream users have the advantage of knowing exactly who they should meet with based on what's most relevant to them and their business."

"Once signed up, Vivastream users attending HBA Expo 2012 can engage in continual networking on the topics they care most about," said Nick Fugaro, Founder of Vivastream. "They can begin networking before the event, during the event, and continue the conversation after the event, all in one convenient, easy-to-use platform."

"The beauty of Vivastream is that it's continuously monitoring everything that's going on in real-time," said Kyle Morehouse, Cofounder and VP of Product at Vivastream. "Each time a person joins Vivastream, our social activity engine will assign them a 'Who to Know' ranking among all other attendees based on the answer to two key questions: 1. Is this person interested in the same topics as I am, and if yes, which ones do we have in common; and 2. Can this person help me with the topics I've indicated I need help with? Simply put, the more qualified they are to help you, and the more business interests you have in common, the higher they rank on your 'Who to Know' list."

ABOUT VIVASTREAM

Vivastream (Vivastream.com) is a social platform designed to help business professionals make the most of their time at conferences and events. It helps connect them with other attendees based on the topics they are interested in. Vivastream has been named one of four "Cool Vendors in Social CRM, 2012" by Gartner. According to the report, "The big difference between Vivastream and many similar social software technologies is that it isn't built on the social graph, but on the topic graph -- connecting people by what they show an interest in, versus who they might know."

About HBA Global Expo & Conference http://www.hbaexpo.com produced by UBM Live, is the premiere product development sourcefrom concept to marketfor the cosmetics, personal care, skin care, fragrance and wellness industries and features a comprehensive educational program and exhibits floor. HBA visitors comprise the top prestige, mass and emerging beauty and personal care brands worldwide. The HBA Global Expo & Conference will take place June 19-21, 2012 at the Jacob K. Javits Convention Center in New York. Connect with the HBA Global communities on Facebook, Linkedin and Twitter.

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Vivastream Now Official Social Media & Networking Platform for The 2012 HBA Global Expo & Conference