Mediaboss Marketing

NEW YORK, June 12, 2012 /PRNewswire/ -- Record global sales of tablets and smart devices are underlining the rising revenue opportunities from digital delivery of entertainment and media (E&M) content and advertising to increasingly connected and mobile consumers. According to PwC's annual Global Entertainment and Media Outlook 2012-2016 an in-depth five-year outlook for global consumer spending and advertising revenues directly related to entertainment and media content released today, the industry is approaching the 'end of the digital beginning' with digital now embedded in business-as-usual and moving to the heart of many E&M companies.

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The Outlook forecasts that global E&M spending is expected to rise from $1.6 trillion in 2011 to $2.1 trillion by 2016, growing at a compound annual growth rate (CAGR) of 5.7 percent. The U.S. E&M market experienced the largest increase since 2007 with faster growth expected, growing at 5.2 percent CAGR reaching $597 billion in 2016, from $464 billion in 2011.

The report finds that growth in digital E&M spending will continue to significantly outpace growth in non-digital spending during the next five years. Digital spending is expected to account for 67 percent of all growth in spending during the next five years, globally. Digital spending in the U.S. is expected to account for 31.5 percent of all E&M spending in 2016, up from 21.7 percent in 2011.

"Change in consumer behavior is pervasive and accelerating and the E&M industry is in the front line of this change," said Ken Sharkey, entertainment, media & communications US practice leader, PwC. "The past uncertainty triggered by the digital migration has given way to a sharper focus of E&M companies on executing their digital strategies. While experimentation will continue, the way forward is becoming clearer as companies focus on identifying, choosing and executing the right business models, organizational structures and developing the skill sets to understand consumer behaviors and motivations in their connected, multi-screen environments."

According to the Outlook, the challenge ahead is in the implementation of digital strategies and the E&M industry is reshaping itself around three perspectives:

Understanding the connected consumer - To engage and immerse consumers in the connected multi-screen future, companies need to understand their behaviors and motivations. Data analytics tools are required to mine the mass of customer data. However, consumers' fears over privacy risk triggering a public and regulatory backlash. PwC believes that avoiding this will require a shift of industry mindset from 'customer ownership' to putting the 'customer in control.'

New business models to reinvent the value proposition of advertising and content - Digitally-derived insights are now redefining advertising and expanding its value proposition, enabling it to become paid, earned and socialized. This is driving new performance metrics, new roles for agencies and other participants in the value chain and new flexible pricing models.

Developing organizational models to harness new behaviors and grow revenues in the 'new normal' - To date, many E&M businesses have developed digital as an adjacent operating group, with separate infrastructure, solutions and staff. In the 'new normal,' this siloed approach no longer works. Companies are now embedding and integrating their digital operations into the main enterprise, driving improved profitability, scalability and innovation. Realizing these benefits means tackling challenges around right, royalties and piracy.

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Digital Now Embedded in 'Business-as-Usual' for Entertainment & Media Industry, Says PwC US

NEW YORK--(BUSINESS WIRE)--

24/7 Media, WPPs marketing technology company, today announced the launch of a new software development kit (SDK) for 24/7 Mobile.

The new 24/7 Mobile SDK is part of 24/7 Medias unique 24/7 Open AdStream ad management platform that includes display, video, mobile and social. The new Mobile SDK provides publishers and media companies with all of the necessary tools for integrating in-app advertising for both iOS and Android devices, whether smartphones or tablets, including the latest IAB & MMA formats.

The kit includes documentation and a sample app which can be used for showcasing and testing the technology along with the program library. Publishers simply include the SDK code within their mobile apps and the SDK automatically connects their mobile application with their ad server, 24/7 Open AdStream. Through this process, the publishers mobile application requests that the appropriate ad, including targeting features, be delivered from the ad server to the end user.

Mobile advertising is growing rapidly and both publishers and media companies need to match advertising to app audiences, said Rob Schneider, Senior Vice President of Corporate Strategy and Development, 24/7 Media. This is the latest example of our continuing efforts to offer cross channel solutions on a single ad serving platform.

Nicolle Pangis, President, Real Media Group Europe, a business unit of 24/7 Media, commented: Our new SDK opens up additional sales opportunities by enabling publishers to monetize the advertising space in their mobile apps quickly and effectively by using the newest standards and technologies in the market.

Because both 24/7 Mobile and the SDK use the same technology, publishers can monetize both mobile website and in-app advertising. Furthermore, 24/7 Media's comprehensive ad serving solution means that customers can more easily manage their display, video and mobile inventory within one tool, which enables them to save both time and budget.

About 24/7 Media

24/7 Media, formerly 24/7 Real Media, is a leader in digital marketing technology, serving advertisers, agencies and digital publishers worldwide. The company has been at the forefront of media innovation for fifteen years. The 24/7 technology platform spans every digital channel, providing users with unprecedented control and consolidated data analysis.

This technology powers two specialized business units: Real Media Group helps marketing organizations engage their audiences with superior precision, transparency and return on investment. The group also helps digital publishers monetize their properties and manage advertising operations more effectively. Media Innovation Group provides advertisers and agencies with strategic consulting and implementation services that deliver competitive advantage in fields being transformed by technology.

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24/7 Media Boosts Mobile App Advertising Capabilities with New Software Development Kit

TORONTO--(Marketwire -06/12/12)- Social media is gaining a foothold in Canada's workplaces, with personal and professional use overlapping at work, according to the latest survey results from global workforce solutions leader, Kelly Services. Approximately 15 percent of employees approve of the personal use of social media during work hours, while many more view it as disruptive to workplace harmony.

Approximately 54 percent of survey respondents believe that mixing personal and professional connections through social media can cause problems in the workplace.

The findings are part of the latest survey results from the Kelly Global Workforce Index (KGWI), an annual survey conducted by Kelly Services. Nearly 170,000 people in 30 countries participated in the survey, including almost 8,000 in Canada.

"For many workers, social media has become a tool to help them make career decisions and to search for jobs," said Kelly Services Vice President and General Manager of Canadian Operations Kristin Supancich. "But alongside the positive aspects, there remains nervousness about personal and professional uses intermingling."

With the talent war for highly-skilled workers in full swing, it's important to note that more employees with professional and technical skill sets feel it is acceptable to use social media for personal use at work (17 percent) compared to those without these skill sets (12 percent).

Results of the survey in Canada show:

"From the employer's perspective, the saturation of social media in the workplace is occurring faster than any rules designed to manage it," Supancich said. "While many employees are quick to see the benefits, managers are grappling with a host of complex issues relating to privacy, monitoring, and control of sensitive business information."

Complete findings are published in a new report, When Two Worlds Collide - The Rise of Social Media in the Workplace. For more information about the Kelly Global Workforce Index including key regional and generational findings, please visit the Kelly Press Room. Canadian results can be found by visiting kellyservices.ca.

About the Kelly Global Workforce Index

The Kelly Global Workforce Index is an annual survey revealing opinions about work and the workplace from a generational viewpoint. Launched in late 2011, approximately 170,000 people from the Americas, APAC and EMEA participated in the survey. Results will be published throughout 2012 on a variety of topics such as employee retention, social media and the highly virtual workplace.

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Social Media Infiltrating Canadian Workplaces but Its Impact on Productivity Is Causing Unease, According to Annual ...

FOSTER CITY, Calif., June 12, 2012 (GLOBE NEWSWIRE) -- EFI(TM) (EFII), a world leader in customer-focused digital printing innovation, today announced PrintMe Mobile 2.2 software which gives IT departments the ability to better control and manage printing from tablets and smartphones in the enterprise. PrintMe Mobile's new capabilities enable leading job accounting applications including Equitrac and PaperCut to track printing from smartphones and tablets. PrintMe Mobile also enhances access control to printers throughout an organization, and provides local release printing to ensure sensitive documents never leave the corporate network and are only printed when requested by a user. A full version of PrintMe Mobile 2.2 software is available for download and a free 45-day trial.

With PrintMe Mobile 2.2, IT departments can account for all printing originating from mobile devices, and implement policies to control access to printers based on a user ID. EFI has added advanced user authentication to enable integration with a corporate LDAP server. This helps companies improve the accuracy of job accounting software by tracking mobile print jobs in the system based the specific user who is printing. IT departments can also use PrintMe Mobile to create and enforce policies to control which printers can be used and what types of printing options are available (black/white or color, stapling, advanced finishing, etc.) for each specific user or groups of users.

"The explosion of tablets in the enterprise has created a serious challenge to tracking, managing and reporting print jobs," said Chris Dance, CEO of PaperCut Software. "The standard AirPrint print job is anonymous and does not provide a way for companies to track who printed it. With PrintMe Mobile working together with PaperCut, companies can now bring mobile printing in line with their job accounting rules in order to properly account for print activity and reduce overall consumables."

PrintMe Mobile 2.2 also delivers secure printing for organizations that have highly sensitive content or tight restrictions on information leaving the company network. Users can send print jobs from anywhere to an internal print queue and release the print using their mobile device once they are standing at a printer.

"For IT departments that want complete mobile printing coverage with the best control, EFI PrintMe Mobile is the industry's only product that provides flexibility, simplicity and security," said John Henze, vice president of Fiery marketing for EFI. "PrintMe Mobile integrates seamlessly into a company's network and security infrastructure to mitigate the IT costs and security risks of supporting mobile printing for all enterprise users. By providing an often overlooked but critical user need for mobile printing, IT departments can increase productivity while reducing help desk costs."

About EFI PrintMe Mobile

PrintMe Mobile is the only enterprise software that enables direct Wi-Fi printing from iPads, iPhones and Android devices, from within the application they are using, to any existing network printer regardless of brand. Users enjoy the ease of simply selecting print within their application and printing to the printers that automatically populate in a drop down menu. Developed for the enterprise, PrintMe Mobile works across multiple subnets, is scalable to thousands of users, and provides powerful management and job reporting capabilities for IT administrators. The software is simple to use, manage, and deploy, often installing in less than 20 minutes. (view demo here.)

EFI logos and EFI PrintMe Mobile images are available in the EFI press room.

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EFI PrintMe Mobile Increases IT Management and Control Over Printing From Mobile Devices in the Enterprise

KSDK - ConnecTV today announces the largest-ever rollout of a social media platform for television with backing by the leading U.S. broadcast companies.

The platform synchronizes social engagement, complementary content and program promotions with television programming from any source, in any market across national cable networks, regional sports networks and local stations affiliated with ABC, NBC, CBS, Fox, CW and MyNetworkTV. The coast-to-coast rollout establishes ConnecTV as the most dynamic and engaging social network for television viewers in the U.S.

How ConnecTV works:

-ConnecTV is the only social network that works across all channels and all shows for both real-time and time-shifted television viewing. -ConnecTV delivers a rich content experience that syncs instantly with the show you're watching and delivers complementary play-by-play stats, news, information and quotes that can be shared with friends and followers-all with a single touch. -Viewers can also invite specific friends to join them for "viewing parties" and chat about their favorite shows and sporting events. -Seamless integration with Twitter and Facebook allows users to connect and organize their friends, favorite shows and social engagement all focused on TV. -ConnecTV uses a combination of content recognition algorithms, closed caption and a diverse mix of more than 100 data sources to drive the accuracy, relevancy and speed of synchronization with television programming.

ConnecTV is available as a free download for the iPad from the Apple App Store, or for any PC browser at http://www.connectv.com. ConnecTV will be introducing versions for the iPhone and Android smartphone and tablets in the next 45 days.

"Local engagement is at the heart of all social media, from Twitter to Facebook to Groupon," said ConnecTV Co-Founder Ian Aaron. "ConnecTV is the only social TV network with a true investment in the local viewing experience and an unparalleled strategic partnership with the leading media companies in America."

Viewers of ConnecTV on partner stations beginning with the top 40 markets will immediately receive additional social television benefits that include synchronization of local news, weather, sports and entertainment programming along with social polls. A total of 85 local ABC, NBC, CBS, FOX, CW and MyNetworkTV stations will be integrated into the ConnecTV experience at launch with plans in place to grow to 215 stations in communities across America.

"Television programming is driving the social media conversation, but those conversations continue to be fragmented across myriad platforms and provide little local context," said Alan Frank, President and CEO of Post-Newsweek Stations on behalf of Pearl. "We see ConnecTV as a way for our communities to come together in a single, standardized digital extension of our broadcast platforms, and engage in dialogue around the information and entertainment most relevant to them."

ConnecTV partners include a consortium of nine leading U.S. television broadcast groups known as Pearl. The companies include: Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media. Together, Pearl broadcast partners represent more than 200 local ABC, NBC, CBS, FOX, CW and MyNetworkTV affiliate stations in 45 of the top 50 markets reaching 76 million households. As part of their ConnecTV partnership, Pearl will expand and coordinate the affiliate base of participating local broadcasters, integrate local content, deliver on-air, on-screen and on-line promotions and sell complementary second screen advertising that synchronizes with the broadcast.

The combined technical capabilities of the ConnecTV platform provide a unique social and content user experience designed to transform television into a highly interactive second screen experience, in tandem with a live or time-shifted program. While all ConnecTV users will enjoy an extraordinary viewing experience, TV fans who watch along with ConnecTV's local partner stations will have the advantage of heightened benefits, including:

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