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Global SEO Agency Micrositez Announces Changes to SEO Package Line Up

LONDON, June 1, 2012 /PRNewswire/ --First it was The Panda that devastated many, then along came the penguin and it seemed to all but decimate the rest. Some have argued that that these two nefarious updates have killed SEO, the global Digital Marketing Agency Micrositez SEO UK suggests otherwise. Micrositez Founder & CEO Scot Crone is reported as saying, "Google does not hate SEO nor does it hate SEO Companies; what it has publicly said it cannot tolerate is bad practice SEO and Web SPAM."

To this end the Digital Marketing Agency announced this week that it has developed a cutting edge new line up of SEO Packages to meet the post Panda/Penguin needs of many webmasters at a cost that will not break the bank. Google has stated that it wants to deliver the very best and freshest search results to its search queries every time, this means that it has to root out low quality, low value websites and web content, so webmasters apparently need a new strategy which includes enriching their own web content and actually adding value to the web.

Micrositez CEO Scot Crone is quoted as saying, "These new SEO Packages provide everything Google is looking for in the post Panda/Penguin search landscape; that is, rich content, the right social media signals, strong authoritative backlinks and a good user experience on the site for their searchers." The SEO Agency believes that many looking for SEO have become disheartened and jaded at the industry's lack of a robust response and answer to the apparent devastation on many a website's traffic figures and rankings after the latest round of algorithmic updates.

Micrositez new line of SEO Packages are designed to offer the very latest and most cutting edge performance available in an SEO package anywhere on the web. Cleverly named --Player, Contender, Champion and King of the Hill --it's clear that although the Search Engine Optimization company takes its clients results seriously, they do not take themselves too seriously. They believe that this, their most recent response to Google's 'savage' round of updates will help set the record straight for many webmasters looking for SEO Orlando in the USA and across the globe.

For more information please visit: http://www.seo-micrositez.co.uk.

Press Release Contact Information:Scot Crone CEO Micrositez LLC 407 878 7802 scot.crone@micrositez.us

This release was issued through WebWire(R). For more information visit http://www.webwire.com.

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Global SEO Agency Micrositez Announces Changes to SEO Package Line Up

New Local + Pages – What You Need to Know – Video

31-05-2012 09:30 So Google released their new Local + Pages yesterday. Here are my initial thoughts on what this means and how small businesses should handle this new change. Read more about these changes here

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New Local + Pages - What You Need to Know - Video

Orlando Marketing Agency Launches Redesigned Website and Hires New VP of Marketing

Orlando, FL (PRWEB) June 02, 2012

Brand Advance (http://www.brandadvance.net), an Orlando based Internet Marketing and Design Agency, has launched their new and enhanced website. David Brim, CEO and Founder of Brand Advance, who is an experienced Internet Marketing Strategist and Entrepreneur, is happy to announce the launch of the new http://www.brandadvance.net, as well as a welcomed new VP of Marketing.

Dennis Miller, VP of Marketing, comes to Brand Advance with over 8 years of strategic online marketing experience that includes launching several dozen Search Engine Marketing Campaigns and Pay Per Click Campaigns. Dennis has worked as an Internet Marketing Analyst for a Fortune 500 wholesale travel company and worked for a Top 100 Internet Marketing Agency.

Dennis states, A well thought-out online marketing strategy, coupled with a strong marketing team, is the perfect recipe for launching any successful marketing campaign.

Dennis milestones include systematically analyzing numerous online marketing campaigns that have yielded tremendous gains. He implemented several creative solutions that resulted in a 400% increases in ROI on existing PPC campaigns and averaged 1200% ROI on newly created PPC campaigns yielding over $11 million in sales.

Brand Advances new site offers creative Internet Marketing services, Search Engine Optimization, Pay Per Click, Website Design, Online Brand Development, Web and Mobile Development, Conversion Optimization, Social Media Marketing, Email Marketing, Copywriting and Video Production. The new and enhanced site also features helpful articles and tips via Brand Advances blog, staff bios, and testimonials.

About Brand Advance Brand Advance is an Internet Marketing and design agency based in Orlando, Florida. Since 2009, Brand Advance has helped over 400 companies, spanning a variety of industries, grow their brand online.

David Brim, an Internet Marketing Strategist, founded Brand Advance with the intent of helping local and national companies launch successful website and online marketing initiatives. Since 2010 Brand Advance has worked with over 300 second stage million dollar companies, helping them grow their online presence.

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Orlando Marketing Agency Launches Redesigned Website and Hires New VP of Marketing

Social Media Marketing: It`s Complicated

If you can remember the days before Facebook and Twitter, you probably recall a time when social media marketing meant using MySpace, Delicious, commenting on the posts of bloggers dedicated to your niche, making yourself known in forums, and so forth. Nowadays, just trying to keep up with the different categories can make a marketer frantic.

Social media optimization and social media marketing really got their start in 2006, with a blog post by Rohit Bhargava. To some extent, it existed before that post, of course; it's worth noting that Facebook had been founded only two years before. Rohit codified rules, which others expanded on. He updated those rules several years later.

As you'd expect, since we're dealing with the online world, a lot has happened in the six years since Rohit wrote that post. And if you're trying to understand it all, it's downright scary. Business Insider posted an insane but painfully accurate infographic to get that point across. Even the graphic's creator missed something; Pinterest wasn't included, and really should have been.

The graphic separates services and websites important to social media marketing into no fewer than 28 different categories. Twenty-eight! And they're all legitimate, as near as I can tell. All of a sudden, I feel a certain sympathy with General Motors for removing its advertising from Facebook. Perhaps it was simply a matter of not being able to keep everything straight, and giving up on trying.

In this article (and the ones that follow) I'm going to explain these different social media categories. Hopefully, rather than contributing to the confusion, I'll help you get a handle on each of these areas. We'll take a look at what they are, what they do, some of the major players, and their marketing potential.

Facebook and Twitter are practically in a class by themselves; they've certainly spawned several separate categories. Twitter has its own third-party apps, while Facebook features Facebook apps, and Facebook gaming, which Business Insider's infographic treats as a separate category.

Twitter applications include such items as TwitPic, StockTwits, wefollow, tweetmeme, twitvid, Listorious, and more. These services vary in their specific goals, but in general, they try to enable their users to get more personalization, functionality, or efficiency out of the microblogging site. Or in other words, they make it easier for users to pursue their personal interests through Twitter.

For example, TwitPic helps users post pictures and videos on Twitter. StockTwits dubs itself a financial communications platform and tries to organize Twitter streams focused on that kind of information. It also seems to have its own, separate functionality, with members and bloggers and more; it offers a pro service, which is in beta. Twitvid bills itself as a social network that connects you with the latest and greatest videos on topics and people you find interesting, presumably collecting them from Twitter. Listorious lets you find people on Twitter by topic, region or profession, and interview them by asking questions through their interface. You can add yourself to Listorious.

You can take a couple of different approaches with Twitter apps if you want to promote your company. You can do a search for Twitter apps and find some to use that work with your marketing plan. For instance, wefollow offers a list of Twitter users organized by interest, which should be pretty valuable to just about any marketer.

Or, if you're ambitious, you can think of Twitter as a fire hose of information and work with someone to create a specific Twitter app that would fit the theme of your company or your goals. For example no surprise StockTwits was founded in 2008 by long-time investor Howard Lindzon. Maybe you can come up with a Twitter app that would appeal to your potential customers or target audience, and then promote it; every time a user consults it, they'll be reminded of your company. If you choose this approach, you should still do a search for Twitter apps that are similar. You don't want to reinvent the wheel; at the very least, you want to make it better.

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Social Media Marketing: It`s Complicated

Seamless, Smart, Successful Social Marketing

Social marketing develops buzz, creates loyalty, and engages customers. What's not to love? A winery with an upcoming wine-tasting, for example, might create a page about the event on its site and then link to it on social media sites, along with links to articles about the wines, recipes for foods that go well with the wines, and other related content.

Engaging the customer has always been fundamental to doing good business. It's just that now that engagement often starts in digital, social media realms.

The trick is to figure out how to make one's content as interesting as all the other content that shows up in the newsfeed, and this is where social media marketing companies come in.

Social Campaigns

As with other marketing, social media marketing works best when it's part of an overall campaign. This is the service provided by VerticalResponse and its recently acquired social media campaign platform, Roost.

(click image to enlarge)

With Roost, business owners can create an integrated social media campaign complete with Facebook (Nasdaq: FB), Twitter, and LinkedIn (NYSE: LNKD) updates and tracking. It also offers a continuously updated library of content related to a business or product, so owners can post links to interesting articles for their social media friends and fans.

"We built Roost to help busy owners and operators be effective," Alex Chang, VerticalResponse's VP of social platforms, told the E-Commerce Times. "[They can take] 20 minutes on a Sunday night and start a great social media campaign."

Using Roost, a business can create a campaign of a variety of types of posts that go out to social media sites over time, and it can then measure how well those posts do in terms of engaging fans by tracking comments, shares, click-throughs and retweets.

It can also tie the social media campaign to an email campaign, with links to specially created Web pages and other content.

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Seamless, Smart, Successful Social Marketing