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An Interview with Sheri Turnbow, Director of Partner Marketing of World Wildlife Fund – Video

18-06-2012 21:22 2012 Cause Marketing Forum Conference - An Interview with Sheri Turnbow, Director of Partner Marketing of World Wildlife Fund (3BL Media) Sheri Turnbow, Director of Partner Marketing of World Wildlife Fund sat down for an interview at the 2012 Cause Marketing Forum Conference, which took place May 30th and 31st in Chicago, IL. The annual Cause Marketing Forum is the must-attend conference of the year focusing solely on this increasingly important marketing approach and subset of corporate social responsibility (CSR) efforts. Appropriate for both novice and seasoned cause marketers, the annual Cause Marketing Forum covers a wide range of topics featuring expert cause marketing speakers and discussion group leaders. More than 500 attendees gained insight from marketing and corporate social responsibility professionals from Zynga, Procter & Gamble, Campbell's Soup Company, Whirlpool, ANN Inc., Yum! Brands, The Coca-Cola Company, AOL/Huffington Post Media Group and other companies. Nonprofit speakers included representatives from US Fund for UNICEF, Susan G. Komen for the Cure, KaBOOM!, ACCION, World Wildlife Fund, DoSomething.org, March of Dimes, Adopt a Clasroom and others. Cause Marketing Forum, Inc., producer of the Cause Marketing Forum conference and Cause Marketing Halo Awards, helps business and nonprofit executives succeed together by providing access to practical information and inspiration, opportunities to build valuable relationships and recognition for ...

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An Interview with Sheri Turnbow, Director of Partner Marketing of World Wildlife Fund - Video

Meltwater Adds Facebook Marketing Platform, Meltwater Buzz Connect, to Comprehensive Social Suite

SAN FRANCISCO, June 19, 2012 (GLOBE NEWSWIRE) -- The Meltwater Group, one of the world's leading social media management and news monitoring companies, today announced the immediate availability of Meltwater Buzz Connect, a new module that integrates seamlessly into the Meltwater Buzz Social Suite. Connect is a feature-rich Facebook publishing platform that allows businesses and agencies to quickly and easily create and maintain highly customized Tabs for their Facebook Pages.

Game-changing solution Connect will allow brands to rapidly set up content-rich Tabs to run promotions and surveys, serve live content from their other social sources, and create tailored landing pages for their campaigns and audiences. These are proven to help drive traffic, improve stickiness and repeat visits, enhance customer engagement, and quickly increase 'Likes' -- all critical success criteria for businesses wishing to improve and maintain competitive advantage. Facebook's recent changes to brand Pages have driven increased focus by organizations to create tailored experiences using Facebook Tabs. The platform provides a wizard that guides users through a sleek and simple three-step process that enables a one-click selection and integration of content to attract and engage social audiences.

Connect's live previews enable users to see updates to their Tab's active content as they're editing -- a key differentiator that increases productivity and reduces user frustration. By focusing on ease of use and the ability to tailor and publish Tabs quickly, Connect helps companies develop greater interactive, personal and trusted relationships with customers.

"More companies are focusing resources on Facebook to capitalize on consumers who are increasingly open to social marketing programs from their trusted brands. Meltwater Buzz Connect is an exciting addition to our expanding social media suite of solutions that will help brands provide a far better customer experience on the world's most popular social network," said Niklas de Besche, Executive Director, Meltwater Buzz, "We now provide companies with the ability to attract and engage customers on their preferred social channel and turn a Facebook 'Like' into something more meaningful and valuable. The introduction of the Connect module has expanded Meltwater Buzz into a powerful suite of products that addresses the needs of brands and agencies that desire to see measurable ROI from their social activities."

Whether working with developers or agencies to create Facebook Tabs or doing so independently, the simplicity and ease of development offered by Connect, makes it possible for brands to develop and maintain pages themselves, resulting in significant cost savings. Meltwater Buzz Connect enables brands to offer their customers the best possible Facebook experience and bring their Tabs to life.

The introduction of the Connect module marks the next step in the evolution and growth of the Meltwater Buzz product. The product suite has evolved to meet the expanding opportunity in the social space, and Connect's capabilities allow brands and agencies to ignite customer engagement through tailored and agile content publishing.

Meltwater Buzz Connect's features include:

The Connect Module is available as a stand-alone product or as a fully-integrated module within the Meltwater Buzz Suite. Meltwater Engage Module users can seamlessly add Connect's functionality to their existing licenses.

Meltwater is a $100+ million company delivering online news and social media monitoring and search engine marketing solutions. The company entered the Social CRM space last year with the release of Meltwater Buzz Engage. Meltwater's acquisitions in the social space include blog search leader, IceRocket in August 2011, Social CRM company, JitterJam in March 2011, and BuzzGain in February 2010. To meet its goal of generating $100 million a year in social solutions alone, Meltwater intends to acquire additional businesses and technologies to help the company further expand its product suite.

About The Meltwater Group The Meltwater Group is a privately held software company founded in Norway in 2001, serving more than 20,000 clients through 57 offices located across North America, South America, Europe, Middle East, Africa, Asia and Australia. Meltwater is committed to providing digital intelligence and marketing solutions, and provides dedicated, personal support and consultation through a global Client Relations infrastructure to help customers navigate the online maze and maximize their e-spend. For more information, please visit: http://www.meltwater.com.

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Meltwater Adds Facebook Marketing Platform, Meltwater Buzz Connect, to Comprehensive Social Suite

VerticalResponse unveils social toolset

"VerticalResponse Social makes it easier than ever for small businesses to share content across email and social media and also engage with their customers, because now they can do it all from the integrated dashboard," said VerticalResponse CEO Janine Popick. "They can choose curated content from our automatic feeds or their own content, then create and schedule a campaign that's spread through both email and social media to amplify their message. They also can manage social conversations and deepen their engagement with their customers."

Using VerticalResponse Social brands can:

Create, schedule and publish social media content across social channels for up to 30 days Share content across channels Direct content feeds to share with social communities View, respond and track comments, replies, etc. from social media

One example from VerticalResponse - a restaurant owner could schedule social media posts highlighting a limited-time menu, launch an email campaign for that menu and promote the menu from the VerticalResponse dash. Once launched, the business would receive reports and metrics about the campaign in the same dashboard, making it simpler to update and tweak campaigns on the fly.

The platform is free for the first 30 days, giving SMBs a window to try the suite and determine if it will work for them.

Tags: social ads, social marketing, social marketing tools, social media, social networks, VerticalResponse

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VerticalResponse unveils social toolset

Chinese online censorship targets "collective action" posts

We all know that China and the Internet arent exactly BFFs. The Great Firewall of China has been around for over 15 years now, and it shows no sign of crumbling. For years, its been conventional wisdom that the Chinese government does not tolerate online speech against the state and that Beijing employs a massive surveillance, filtration, takedown, and propaganda regime to counter all that happens online. Indeed, this week, Chinese network engineers outlined a policy to create new independent root DNS servers that would allow the country to control its domestic Internet even furthera policy that is highly unlikely to come to fruition.

But new academic research from Harvard published Monday suggests that Chinas filtration policy may be more complex, and oddly, more open than had been previously thought.

"Instead, we show that the censorship program is aimed at curtailing collective action by silencing comments that represent, reinforce, or spur social mobilization, regardless of content," write Gary King, Jennifer Pan, and Margaret Roberts in their paper, which was published online on Monday. King is a professor of social science and the latter two are doctoral candidates. "Censorship is oriented toward attempting to forestall collective activities that are occurring now or may occur in the futureand, as such, seem to clearly expose government intent, such as examples we offer where sharp increases in censorship presage government action outside the Internet."

The team created a software tool that searched over three million posts on Weibo (Chinese Twitter) and the popular blogging platform Sina.com, and over 1,300 other sites, finding that only 13 percent of all social media posts were censored.

"The censors are not shy, and so we found it straightforward to distinguish (intentional) censorship from sporadic outages or transient time-out errors," they wrote. "The censored web sites include notes such as Sorry, the host you were looking for does not exist, has been deleted, or is being investigated and are sometimes even adorned with pictures of Jingjing, an Internet police cartoon character. Although our methods are faster than the Chinese censors, we conclude that the censors are nevertheless highly expert at their task."

The paper quotes two Chinese-language posts (and translates them into English) that clearly critique government policies on the one-child policy and on local political corruption.

"These posts are neither exceptions nor unusual: We have thousands like these," the authors write. "Negative posts do not accidentally slip through a leaky or imperfect system. The evidence indicates that the censors have no intention of stopping them. Instead, they are focused on removing posts that have collective action potential, regardless of whether or not they cast the Chinese leadership and their policies in a favorable light."

Rebecca MacKinnon, author of Consent of the Networked: The Worldwide Struggle for Internet Freedom, and an expert on the Internet in China, e-mailed Ars to say that this research is the largest scale and most quantitative that shes seen. MacKinnon argued similar points in the third chapter of her 2011 book, and pointed to research that she has conducted in recent years that has yielded similar findings.

"It brings empirical evidence to support an argument I have been making for several years: that the purpose of Chinese Internet censorship is not to control all criticism of the government," MacKinnon wrote to Ars.

"The purpose is to keep the communist party in power. By allowing people to have more freewheelingeven criticalconversations online, Weibo contributes to a feeling among many Chinese Internet users that it is possible to speak truth to power in ways that weren't previously possible. But at the same time censorship prevents people from using social media for the kind of wide-scale organizing and movement-buidling that was possible in Egypt and Tunisia. The result is that people are not only unable to organize opposition movements with social media but they also feel more hopeful and positive about being able to have more of a dialogue with the government through social media without requiring total regime change. This combination maximizes the chances that the Chinese Communist Party will maintain power at least for the short to medium term."

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Chinese online censorship targets "collective action" posts

Google Reports U.S. Government’s Censorship Request Volume “Alarming”

Google recently announced that the United States and several other Western governments drastically increased the number of censorship requests during the second half of 2011. The most recent Google Transparency Report, which is Googles fifth transparency report since 2009, indicates that the U.S. government has increased the number of censorship requests by an alarming 718%. Dorothy Chou, Googles Senior Policy Analyst, wrote in a recent Google blog post that the trend indicates free expression is at risk:

This is the fifth data set that weve released. And just like every other time before, weve been asked to take down political speech. Its alarming, not only because free expression is at risk, but because some of these requests come from countries you might not suspectWestern democracies not typically associated with censorship.

For the last three consecutive time periods reported, Google has substantially reduced the compliance rate relative to the number of requests received by the U.S. government:

July to December of 2010: 1,421 censorship requests with 87% removal January to June of 2011: 757 censorship requests with 63% removal July to December of 2011: 6,192 censorship requests with 42% removal

As the above numbers indicate, the percentage of requests that resulted in censorship dropped from 87% to 42% over an 18-month time period. Some of the recent content removal requests included the following:

Google received court orders to remove 218 search results that linked to defamatory websites. However, Google only removed 25% of the web sites. A local law enforcement agency requested that Google remove a blog post that allegedly defamed a law enforcement official, but Google chose not to comply with the request. A separate law enforcement agency requested that Google remove 1,400 YouTube videos on the grounds of harassment, but Google did not comply with the request.

Do you think the increased number of censorship requests is merely due to the increasing amount of web content and government monitoring of such content? Or do you feel that the increasing number is an indication that freedom of speech is at risk?

Sources Include: Official Google Blog, CNN, & Google Transparency Report Image Credit: Shutterstock

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Google Reports U.S. Government’s Censorship Request Volume “Alarming”