Mediaboss Marketing

Attend a comprehensive workshop conducted by leading experts in internet and search marketing at SMX East. Workshops will be held on October 1, immediately preceding SMX East on October 2-4 in New York City.

Heres workshop lineup:

Advanced AdWords Training: Boost your PPC campaigns with this full day of AdWords best practices and advanced strategies. Well give you step-by-step instructions to increase your Quality Score, learn how to sync your ad copy with both your keywords and buying cycle stages, and plenty more.

International Search Summit: Extend your international reach with tactics from a stellar global panel of internet marketing experts. Attendees will leave with real, actionable solutions to their most burning questions on international SEO, PPC and social media.

Bruce Clay SEO Training: Constant changes to algorithms, search features and spam detection keep you on your toes and your ranking in flux. Learn techniques that will help you improve your site and rankings from leading SEO expert Bruce Clay.

aimClear Facebook Marketing Intensive: With nearly a billion members, the Facebook community cant and shouldnt be overlooked. Get strategies to turn those followers into customers, grow your social media footprint and more.

In-house SEO Exchange: Join us for an all-interactive workshop created to meet the unique needs and challenges in-house search marketers face, including technical tricks, organizational management, reporting metrics and getting more from your SEO budget.

Local University Advanced: Learn whats working and whats not at this advanced level training course covering local and mobile search tactics. Well explore local opportunities for Google+, Siri and Yelp, optimizing your reviews process and mobile best practices.

Register Now and Save!

You save when you register for SMX East and any of the 6 workshops. Sign up by July 28 and pay $2195 for a combo All Access + Workshop pass; straight All Access passes are only $1395. Just want to go to the workshop? Sure, you can do that too. Plus we have attractive group rates available for all passes.

Read more here:
Workshops at SMX East – Best Rates Available Now

(PR NewsChannel) / June 21, 2012 / ST. PETERSBURG, Fla.

PRSA SEO Workshop

PRSA Tampa Bay is hosting a workshop on how to write press releases for maximum social media exposure and search engine optimization (SEO). Located at the St. Pete Hilton Bayfront, the June 21 workshop will feature an interactive, how-to session led by Glenn Selig of PR NewsChannel. The workshop is part of the PRSA 2012 Sunshine District conference.

During this one-hour workshop attendees learned how to write press releases for search engine optimization (SEO) and various social media. Press releases are not for journalists any more, said Glenn Selig, founder of PR NewsChannel. Theyre a great way to reach consumers and your potential clients.

Workshop attendees also participated in an interactive session, teaching them how to identify key words, twitterfy their press releases, and connect with consumers through social media.

I feel confident knowing that I am armed with the SEO tools to hit the ground running, said Sally Johnson,workshop attendee.

Incorporating SEO into press releases increases visibility, attracts customers, potential partners and improves website click numbers. These kinds of SEO pre-conference workshops offer invaluable training for maximizing press release effectiveness. Writing press releases with SEO in mind is becoming a core skill set for public relations professionals industry-wide. The PRSA SEO workshop is one of many held during the #Sunshine2012 Conference in Tampa/St. Petersburg.

Watch video of the PRSA SEO Conference in action: http://youtu.be/Z4gqxAQWl3Y

About the Sunshine 2010 Conference: PRSA Tampa Bay hosts Sunshine 2012 district conference for PR professionals. The conference included workshops on PR and social media best practices.

About PRSA Tampa Chapter: The Tampa Bay Chapter of the Public Relations Society of America (PRSA) is one of the states largest professional organizations for public relations practitioners. Serving nearly 200 members across west central Florida, chapter members hail from business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and nonprofit organizations.

Read more:
How to use social media and SEO so your press release gets the job done

Manila, Philippines (PRWEB) June 26, 2012

Hotel Link Solutions, a new company that provides easy-to-understand and comprehensive digital-marketing solutions to accommodation providers, is poised to extend its reach into the Philippines. Targeting local hoteliers, Hotel Link Solutions services are specifically designed to help small- and medium-sized businesses harness the power and reach of the internet to boost a hotel's visibility and facilitate effortless online booking.

Extensive field research undertaken by Hotel Link Solutions in the Philippines reveals a wealth of potential, particularly in the hotels and services industry, which employs about 2 percent of the local population and will need to respond to what the national government expects will be a 5.53 percent increase in inbound tourists between 2012 and2016.

Online bookings and web presence are vital for hotels that want to be part of the travel industry's growth in the Philippines, said Andr Franchini, global CEO of Hotel Link Solutions. Our technology solutions have all they need, including an easy-to-use interface.

Hotel Link Solutions has signed an agreement to partner with Go Discover Travel Ltd., a local company based in Boracay ,Philippines, and to which it has licensed its suite of digital-marketing tools that include hotel-website services, booking widgets, channel management and social-media services. In turn, Hotel Link Solutions Philippines has recruited an experienced team to showcase the internet-marketing tools that can assist hotel owners and managers in their search for remedies to the complicated online issues they face in the hospitality industry.

The Hotel Link Solutions team in the Philippines will focus initially on small- to medium-sized hotels in Boracay, Manila, Palawan and Cebu before reaching out nationwide. Hotel Link Solutions expects more than 1,000 hotels in the Philippines will have access to digital-marketing packages by 2015, following in the footsteps of a handful of websites already live and operational in the Philippines.

Our own Department of Tourism considers that the major problem facing the Philippines is a lack of awareness, said John Maclang, who manages the sales rollout of Hotel Link Solutions products across the Philippines. I am excited to see the long-term effect of enabling hundreds of hotels to become visible online for the independent travel market. I look forward to seeing the impact on tourism as a whole in the Philippines.

About Hotel Link Solutions Hotel Link Solutions is a first-generation digital-marketing services provider for the accommodation industry. As a WHL Group and ResOnline joint-venture, Hotel Link Solutions has tapped deep resources and wide industry reach to develop a world-class and competitive range of products. Hotel Link Solutions is committed to building a sustainable future for travel and to ensuring that all relationships with clients, staff, business partners and host communities are win-win.

For more information, visit http://www.hotellinksolutions.com or contact Helen Atanacio at helen(at)hotellinksolutions(dot)com, +63 2 5072439.

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Delivering Better Internet Marketing Tools to the Tourism Industry is More Fun in the Philippines

NEW YORK--(BUSINESS WIRE)--

Inuvo (NYSE MKT formerly NYSE Amex: INUV), an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites, announced today that the Company has recently expanded marketing of the alOt Appbar and Home Page in Argentina, Venezuela, Colombia, and Chile, attracting a live user base of approximately 640,000 users. Brazil, the Companys second largest user base after the United States, has over 1.4 million live users of the alOt Appbar and Homepage.

Inuvo has had a strong history of success in attracting and monetizing users in South America, stated Peter Corrao, President and Chief Executive Officer of Inuvo, Inc. We decided to further penetrate the South American market based on our Companys success with the alOt Appbar in Brazil, which has a total of 1.4 million live users. Argentina, Venezuela, Colombia, and Chile already have approximately 640,000 live users, and we look forward to continuing to garner and retain users in these developing economies.

Following these new market expansions in South America, as well as those in Turkey, Italy, and Russia announced last month, Inuvo now operates the alOt Appbar and associated marketing efforts in 26 countries and 7 languages. New users are attracted by the hundreds of free, simple-to-use, and easy to access applications in the alOt Appstore. These products, which offer full search capabilities, are primarily monetized by users typing in search and clicking on pay per click ads.

Live users are defined as the number of unique alOt Appbar users active on the Internet in the 15-day period prior to the measurement date. The live user count measures active individual unique installations of the alOt Appbar and does not include more than one count per installation.

About Inuvo, Inc.

Inuvo, Inc. (NYSE Amex: INUV), is an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites. To learn more about Inuvo, please visit http://www.inuvo.com.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations with respect to: the strategy, markets, synergies, costs, efficiencies, and other anticipated financial impacts of the proposed transaction; the combined companys plans, objectives, expectations, intentions with respect to future operations, fluctuations in demand; changes to economic growth in the U.S. economy; and government policies and regulations, including, but not limited to those affecting the Internet. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Inuvo and are difficult to predict. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. Additional key risks are described in the filings made by Inuvo with the U.S. Securities and Exchange Commission, including the Form 10-K for the year ended December 31, 2011 and most recent Form 10-Q.

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Inuvo Expands in South American Markets with alOt Appbar and Home Page

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/pc6cj9/the_b2b_social_med) has announced the addition of John Wiley and Sons Ltd's new book "The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More" to their offering.

Advance your B2B marketing plans with proven social media strategies

Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.

This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.

- Describes a methodology for generating leads using social media

- Details how to create content offers that increase conversion rates and drive leads from social media

- Offers practical advice for incorporating mobile strategies into the marketing mix

- Provides a step-by-step process for measuring the return on investment of B2B social media strategies

The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

See the article here:
Research and Markets: The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging ...