Mediaboss Marketing

Mutek

Mutek was founded in 2000 when the rave era was at its peak, but after the monster party scene collapsed a couple years later, the festival stayed strong because they traded in a style of electronic music that was more esoteric than ecstatic.

Now electronic music has exploded once again as Mutek celebrates its 13th anniversary in Montreal from May 30 - June 3, but festival programmer Patti Schmidt, famed for her stint on CBC Radio's late, lamented Brave New Waves, couldn't care less.

"Everyone wanted to know my opinion on Deadmau5 and Skrillex, which, well, snore..." she says. "But Justice and Daft Punk and Depeche Mode have all been big business, and all been stadium rockers. I feel like the penetration of the mainstream keeps happening over and over again and the 25-year-olds who are writing the articles are on some novelty angle that nobody can ever shake.

"I'm a refusenik about this."

Fair points all, but certainly Mutek no longer has the dancefloor to itself these days, as electronic tours like IDentity and mega one-off festivals like Electric Daisy Carnival in Las Vegas now dot the summer calendar and every rock fest adds a dance tent. And the whole thing has become big money.

"There's a commercial angle to it and in the last few years, the fees and the agency structure around the bigger names in electronic music have really tripled or quadrupled," Schmidt says. "The money that they get is kinda mind-boggling."

And so she laughs off promoters who ask for $40,000 for some trendy producer and instead curates a line-up that pushes boundaries, paying homage to the past while fixing its eyes firmly on the future. And when Mutek does book a hot commodity, like Richie Hawtin and Amon Tobin last year, or Nicholas Jaar this year, it's because they have a longstanding relationship already.

"This will be the third time he [Jaar] has played at the festival and the first time nobody knew who he was," says Schmidt. "He had maybe one 12-inch out and [Mutek director] Allain [Mongeau] had a connection to him through Chile."

Jaar will be joined by a diverse line-up ranging from techno legend Jeff Mills and acid house icon A Guy Called Gerald to Juno-winning avant-garde electronic artist Tim Hecker on a church organ and a rare "live soundtracking" set from dubstep pioneer (and Hyperdub label boss) Kode9. There will also be sets from Canadian heroes like Mat Jonson, Solvent and Junior Boys' Jeremey Greenspan as well as "dudes with oscillators and scotch tape and rubber bands."

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Mutek: Experimental Electronic Festival Returns as Genre Hits Mainstream (Again)

JACKSONVILLE, Fla., May 29, 2012 (GLOBE NEWSWIRE) -- Web.com (Nasdaq:WWWW - News), a leading provider of internet services and online marketing solutions for small- and medium-sized businesses, today announced that its Chief Executive Officer, David Brown, will present at the 7th Annual Needham Internet & Digital Media Conference, being held at the Jumeirah Essex House in New York City, on Tuesday, June 5, 2012 at 3:00 p.m. Eastern Time.

Audio of the presentation will be webcast live in the Investor Relations section of the Company's website (http://ir.web.com) and will be accessible for a limited period of time after the event.

About Web.com

Web.com Group, Inc. (Nasdaq:WWWW - News) is a leading provider of internet services and online marketing solutions that enable small- and medium-sized businesses (SMBs) to establish and maintain an effective web presence. We offer a full range of web services, including domain name registration services, website design and publishing, internet marketing and advertising, search engine optimization, search engine marketing, eCommerce websites, social network and mobile applications, lead generation, logo design and call center services. For more information on the company, please visit http://www.web.com/.

Note to Editors: Web.com is a registered trademark of Web.com Group, Inc.

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Web.com to Present at the 7th Annual Needham Internet & Digital Media Conference

29-05-2012 20:38 We are Canadian SEO Experts, Let us help you & your company with Social Media or a custom or packaged Social Marketing Campaign. Follow US

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GETPOPULARFAST.com "Your #1 Source for Social Marketing" - Video

Say, for a moment, that you wanted to eat at a restaurant but have never been there before. And lets say that you could look online for user reviews, you could ask people inside of the restaurant if the food was good, or you could ask your friends what they thought of it. Which would you likely choose? By and large, most people go with their friends their social circle. If members of their social group likes something, theyre more likely to share those feelings. And thats exactly what social context is, and thats exactly why its so important to use this type of context when you advertise on Facebook.

Some cynical people may view the Internet as the absolute worst humanity has to offer. But anyone who has studied the behavior of humans and our evolution knows that its a logical step in our social structure. Were no longer confined to the tribes in which we were born. We can now branch out for social acceptance. The savvy businessperson realizes this and uses social context tap into the most important niche in the history of mankind: A persons friends.

It may sound a bit confusing at first unless youre privy to social context, but when you reach beyond a potential customer and reach out to that inner circle of friends, family and, for the purposes of social media, even moderate acquaintances, youre building a level of trust thats usually not granted to any type of advertiser save those family-trusted huge brand names.

In a social context, whatever youre promoting is viewed as something acceptable. Often times, if enough people have liked it before the next person sees it, the content of the ad isnt even focused on; its the like button thats focused on. If it has 42 thumbs up and only a few thumbs down, its an instant click. That person just has to see whats so special about the ad!

It all plays in to word-of-mouth in a way. That thumbs up signals to other people that the material is worthy of viewing. Thus its not only viewed, its often also liked. What were talking about here is a chain reaction with an ad that plays to social context. The more people who like the ad, the more likes it will get going forward. Its extremely rare for something to start out liked and then suddenly trend downward. Ads arent on Facebook for a long enough duration to have the tides turn completely.

As for hard data, that has also been compiled on the matter. When people receive an ad that their friend has spoke highly of, that ad has a success rate of 92%. Imagine, if you will, that youre sitting at your computer one day and get a message: Hey, man. You gotta check this out! Your obvious play is to check it out. And since your friend liked it initially, you are programmed to share that response or at least youre inclined to lean that way.

So the next time you start developing ads, you need to think about social context and how you can reach out beyond a user and to an actual group to start the ball rolling.

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Why You Need to Use Social Context when Marketing

LAS VEGAS, May 30, 2012 /PRNewswire/ --The Psychic Friends Network (PFNI), a marketing and entertainment company providing live on-demand psychic advice announced today that it has entered into a development agreement with New Media Plus (NMP) to equip PFNI with the latest cutting-edge website development and social media platforms.

Working with NMP, PFNI will become the first and only psychic service offering customers a full range of telephonic, online and mobile services. These services will include a complete telephone platform (including dial in, and click to call), a fully billable chat platform (including audio, video and text chat), an interactive SMS text-messaging program, and state of the art mobile applications.

In another first for a psychic service, PFN will also begin providing each of its psychics with their own PFN-branded website and Facebook pages, providing instant and direct access to PFN psychics.

PFNI Chief Executive Officer, Marc Lasky said "The relationship between NMP and PFNI is a winning combination, and we are excited about partnering with a company that brings such exceptional web expertise to the table. For the first time ever in the psychic services field, customers will be able to utilize any of the very latest internet technologies in order to get their psychic guidance anytime, anywhere."

NMP Chairman and Chief Executive Officer, Brett H. Pojunis said, "We are very excited to work with such an iconic brand as PFNI. We spent a lot of time working with PFNI to fully understand their business model and are developing their platform to achieve maximum success through social media. The custom platform combined with the strong brand recognition of PFNI will lead to the immediate success and market acceptance of the re-launch of their brand!"

About New Media Plus, Inc.

NewMediaPlus provides cost-effective, real-time solutions for social media, Web development, graphic design and online advertising. NewMediaPlus delivers the highest level of customer service through 1-on-1 interaction over the phone, online or in person to help businesses develop and maintain their Internet presence. New Media Plus has been working with public companies since 1999. To learn more about our services, visit http://www.NewMediaPlus.Com, and to view our social media marketing blog, visit http://www.NewMediaPlus.Net.

About Psychic Friends Network, Inc.

Psychic Friends Network, Inc. ("PFN") is a marketing and entertainment company that provides on-demand psychic advice as well as tarot readings and weekly and daily horoscopes. PFN connects professional live psychics with customers via telephone (mobile and landline) and through their newly developed state-of-the-art online platform enabling interaction with video chat, voice or text chat.

PFN pioneered the psychic industry throughout the 1990's with memorable television/radio marketing and infomercials generating over $1 Billion in revenues. Since then the psychic market has grown immensely to an estimated $2 Billion a year. The same management team who built the iconic "Psychic Friends" brand is working together again; this time with the clear advantage of the internet, social media, and easier methods for billing and better communication technology.

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Psychic Friends Network Announces Agreement with Leading Website Development and Social Media Marketing Firm