Mediaboss Marketing

FRAMINGHAM, Mass., June 28, 2012 /PRNewswire/ --From backyard barbecues to a day at the beach to a night taking in fireworks, people across the U.S. enjoy every possible summer past-time as they celebrate the Fourth of July. It is also one of the single busiest days of the year for 9-1-1 responders and hospital emergency rooms. According to public safety experts at Rave Mobile Safety, the trusted software partner for campus and public safety, the following tips can help minimize risk and ensure safe summer fun this Independence Day.

(Logo: http://photos.prnewswire.com/prnh/20120409/NE83750LOGO)

Rave Mobile Safety also urges citizens to join Smart911, a public/private partnership endorsed nationwide by leading public safety and health officials. This rapidly growing service is now helping emergency responders across 22 states protect millions of citizens. Smart911 allows citizens to create a Safety Profile online at http://www.smart911.com that is automatically displayed to 9-1-1 during emergency calls.This can include home addresses associated with mobile phone numbers, medical conditions and disabilities, photos of family members, floor-plans and other rescue-related data.

This information enables emergency responders to have a comprehensive understanding of the scene before they arrive. EMS will know about medical conditions, allergies and disabilities, facilitating precise life-saving treatment. Fire crews will know not only how many residents are at a home, but locations of bedrooms, residents with special needs and even if there are pets on-premise. Police will have instant access to a child's personal information and a photograph if a child goes missing.

To see if Smart911 is in your community, please check the website. Even if it has not yet been deployed, it likely will be soon, and a destination you're visiting on July 4 may already be protected by Smart911.

About Rave Mobile Safety

Rave Mobile Safety is the most trusted software partner for campus and public safety. Used by leading Institutes of Higher Education and State and Local Agencies, the award-winning portfolio of RaveAlert, RaveGuardian, Eyewitness and Smart911 enables millions to feel safe, secure and connected. Rave Mobile Safety is headquartered in Framingham, MA. For more information please visit http://www.ravemobilesafety.com

Contact:Marty Querzoli Davies Murphy Group pr@ravemobilesafety.com (781) 418-2433

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Rave Mobile Safety Issues Safety Tips for Fourth of July

New orleans, LA (PRWEB) June 28, 2012

TwinEngine, Powered by The H Agency, is a strategic marketing and creative agency specializing in Social Marketing. Identical twins, Winnie Hart and Lorrie Lee, bring 20+ years of marketing experience, 125+ industry awards and a passion for leveraging their twin talents to combine right engine creativity and left engine analytics to help companies translate traditional marketing channels in to online and digital media solutions.

To celebrate its launch, TwinEngine is currently offering a complimentary assessment of your current website performance. To access this exciting and informative tool, go to http://thehagency.com/twinengine/.

This social marketing assessment will gauge the effectiveness of your current social networks and website search engine optimization. Additional Social Marketing services which TwinEngine provides include social marketing strategy and planning; social media policy development; content planning; reputation management; social tool recommendations; implementation of social tools; management of social tools, including blog posting, content distribution, contest and campaign management, monitoring and analytics reporting; and education and training.

The H Agency is a strategic marketing and creative design agency. The company has grown from a local New Orleans design firm into a regional strategic and creative design agency that develops marketing programs and brand strategies for companies across a broad spectrum of industries. In its 20+ years of service to clients, The H Agency has been recognized with more than 125 top industry awards for excellence in marketing, communications and design. http://www.thehagency.com Contact: Winnie Hart 504.522.6300 - Winnie (at) thehagency (dot) com

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TwinEngine, powered by The H Agency, offers Complimentary Website Performance Assessment

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/l6krqd/social_marketing_a) has announced the addition of the "Social Marketing & Strategies" report to their offering.

Social media has heralded a new era. It is very much the end of business as usual and the beginning of adaptive engagement. The incorporation of social media into business practices is now nonnegotiable, yet it remains a medium that gambling companies are still, for the most part, just adjusting to. Some are actively pursuing social media strategies, to various degrees of success, while others are approaching the concept passively and reluctantly.

Most companies start with a groundswell of activity - primarily on Facebook and Twitter. Quite often the initial rush then turns sour for any number of reasons including numbers of fans/followers, a lack of uplift to the core site or a focus on ROI instead of understanding the new measurement mindset that is required for social media efforts.

At this point, quite often, social media is relegated to the it doesn't work pile. However it is not that social media doesn't work and add value, it is that many efforts made by companies to date quite simply haven't been good enough. There are 7 billion people in the world, of which 2 billion are internet users, and more than 1 billion of those use social networks, 1 in every 5 minutes spent online is now on social media sites, and comScore has outlined that 1 in every 2 minutes spent on mobile internet in the UK is on Facebook alone.

How you take advantage of these changes will define your iGaming Business in the future.

Companies Mentioned

- Facebook

- Google +

- Paddy Power

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Research and Markets: Social Marketing & Strategies - 2012: ComScore Has Outlined That 1 in Every 2 Minutes Spent On ...

On the Internet censorship issue, MP Rajeev Chandrasekhar has requested Prime Minister Manmohan Singh to withdraw India's proposal to the United Nations for control of the Internet through a 50-member inter-governmental body

BANGALORE, INDIA: Internet censorship has become a buzzword these days. As the Centre is seemingly hell-bent on imposing stringent restrictions on the Internet, activist groups of different hues and orientations have been up in arms, protesting such moves tooth and nail.

On May 17, there was the case of blocking file-sharing websites in the country, which came up at the Madras High Court that witnessed an order against some torrent websites being passed. The move led to many Internet Service Providers (ISPs), including Airtel and Reliance, blocking their own set of websites.

It was later revoked following protests and an appeal from ISPs to unblock those restricted sites. Anonymous, a hacktivist group, took to the streets across several cities in India and brought about awareness among citizens on the burning issue.

In this background, Rajya Sabha MP from Bangalore Urban district, Rajeev Chandrasekhar, wrote a letter to Prime Minister Manmohan Singh on May 15 with regards to India's proposal to the United Nations (UN) for control of the Internet through a 50-member, inter-governmental body.

Also read: How users unblock torrent sites

The proposal, in his words, is an assault on our citizens' freedom of speech. "India's statement in the UN in October 2011 regarding government control through a United Nations Committee on Internet Related Policies (CIRP) over the Internet is inherently against the open, democratic, inclusive and unhindered growth of the Internet," states Chandrasekhar.

"It harms India's reputation, has been submitted without a prior public consultation with multi-stakeholder groups, and therefore needs to be withdrawn."

Later, in a letter dated June 1, 2012 addressed to the PM again, the MP expresses his regret over India not withdrawing its proposal at the World Summit on the Information Society (WSIS) and the Commission on Science and Technology for Development (CSTD) in Geneva.

Chandrasekhar's argument is that India's refusal to withdraw "yielded the worst possible results, wherein countries with dubious record on human rights and democracy have publicly aligned their positions to that of India during the review of the implementation of the outcome of WSIS in Geneva".

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Internet curbs: Rajeev Chandrasekhar's letter to PM

NEW YORK--(BUSINESS WIRE)--

24/7 Media, WPPs marketing technology company, announced today the promotion of Dan McKinney to Director of Platform Strategy and Development. McKinney reports to Rob Schneider, SVP, Platform Strategy and Development.

Im delighted to announce Dan McKinneys promotion to Director, said Schneider. His strategic thinking and knowledge of the digital marketplace make him an integral part of the Platform Strategy and Development team.

McKinney has held various positions during his eight year tenure with 24/7 Media, including roles in account management, training, sales engineering, product management, and most recently on the partnerships and mergers and acquisitions team.

As Director of Platform Strategy and Development, McKinney will focus on finding best-of-breed partners and companies that compliment 24/7 Medias technology stack and product suite, offering the most comprehensive end to end solution available in todays marketplace. He and the team will ensure that 24/7 Media provides its advertiser and publisher clients with innovative tools and technology that simplify the complexity of digital advertising, optimize their return on investment and provide a competitive advantage.

This promotion is effective immediately.

About 24/7 Media, Inc.

24/7 Media, Inc., formerly 24/7 Real Media, is a leader in digital marketing technology, serving advertisers, agencies and digital publishers worldwide. The company has been in the forefront of media innovation for fifteen years. The 24/7 technology platform spans every digital channel, providing users with unprecedented control and consolidated data analysis. This technology powers two specialized business units: Real Media Group helps marketing organizations engage their audiences with superior precision, transparency and return on investment. The group also helps digital publishers monetize their properties and manage advertising operations more effectively. Media Innovation Group provides advertisers and agencies with strategic consulting and implementation services that deliver competitive advantage in fields being transformed by technology.

24/7 Media is a WPP Digital company headquartered in New York with 18 offices in a dozen countries. For more information, please visit http://www.247media.com.

24/7 Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Media cookies, go to: http://www.networkadvertising.org.

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Dan McKinney Promoted to Director of Platform Strategy and Development at 24/7 Media