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How to Create a Killer Personal Branding Campaign

Sudy Bharadwaj is a co-founder and the CEO of Jackalope Jobs, a web-based platform that combines search, social networking, and the overall users experience to provide relevant job openings. Learn how Sudy and Jackalope Jobs obsess over job seekers by connecting with them on LinkedIn, Facebook, and Twitter.

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Call it self-marketing, personal branding, professional development, or any other buzzword you'd like. In any case, both finding a job and climbing the career ladder are all about investing in the business of you.

As a professional, you are a brand unto yourself. The target market for the unique value you provide are employers who are constantly bombarded with messages from your competitors (read: other industry professionals) and also always on the lookout for innovation. Develop and market your personal brand effectively by using traditional marketing techniques.

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Though the boundaries of traditional marketing no longer exist due to online media and new digital technologies, its core tactics can be reworked to guide your self-marketing strategy online.

The four Ps of marketing are product, price, promotion and place. In the realm of self-marketing, you are the product that's up for sale, which means you must successfully apply the traditional marketing model to you: the person, the professional and the brand.

To develop an online self-marketing strategy, you must determine who you are as a professional and build a personal brand around your core strengths, skills and experience. What do you bring to the table that others in your industry do not? Know your strengths and play to them by creating a consistent brand around yourself that's complete with mission, objectives and recognizable visual brand elements. Today's hiring managers are social consumers who are more apt to hire you based on the experience you're selling rather than your ability to carry out a few specific tasks.

Just as you instantly know a can of Coca-Cola when you see one (and know what to expect once it's open), your audience should know exactly what you bring to the table and what they're getting by working with you. Whether you've branded yourself as a no-nonsense people mover who's apt at managing staff, or an industry expert and consultant who provides fresh insights and innovates the way a company operates, be consistent. Decide on your core messages and stick to one brand name.

The importance of this element in online self-marketing is twofold. In addition to accounting for the value you add to an organization, you must decide what you, the hard-working professional, are worth and what your bottom line is -- particularly if you ever decide to freelance or become an independent contractor.

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How to Create a Killer Personal Branding Campaign

Storm Exit Interviews: The word from Sue Bird

Series note: The Storm conducted exit interviews on Thursday, giving me the opportunity to ask players everything from views on their season to fashion and hair tips. I'll post conversations from each in the upcoming days. Centers Ewelina Kobryn (Poland) and Ann Wauters (Belgium) won't be featured due to their quick return home. Here's a conversation with co-captain Sue Bird, who finished the regular-season leading the team in points (12.2) and assists (5.3).

Q: Dropping any bombs this offseason? Last year you let it be known you played the entire season with a hip labrum injury and needed surgery, do you need another procedure on the left hip? Sue Bird: I'm having surgery Friday. (The Storm reported it was a successful procedure Friday morning and Bird has begun rehabilitation). This is literally like deja vu because it's the same exact thing, same exact place, almost the same exact timing. Then I'm going to go to my team (UMMC Ekaterinburg) overseas January 1. It's really pretty much the same, which is good. I know what to expect. I know how to get through it. And the best part is I know it's going to be successful. I'll never have to drop anymore bombs in regards to my hip. So, I'm very excited to put the hip stuff in the past because I've been dealing with it for a long time and this past month has been tough.

Q: In the past you said playing on it doesn't make the injury worse, right? Bird: Yes and no. It's an interesting injury, I've come to learn that about it. It's basically 100 percent based on symptoms. So you have it -- you could have it -- and if you don't have symptoms, you're good. The minute it becomes symptomatic, that's when it becomes a problem. For me, my body is my job so I have to take care of it. The good thing about having this last year is that I have MRI's to go back on. So the doctor (Dr. Marc J. Philippon) took a look at my most recent MRI and said, 'Yeah, there's some progression there. It's gotten a little worse.' When you hear that, you realize you need to nip it in the bud.

Q: How is the rehab? Bird: The rehab (last year) really wasn't that bad. I don't know if this is because I've had other surgeries, I mean the ACL rehab is very difficult. So, I compared it in my own little head. My rehab, you just take it step by step and nothing was too painful. It's just about hitting each milestone as you go and before you know it you're back on the court. It wasn't a painful thing and I'm hoping that'll be the same this time.

Q: When did you know you'd have to have surgery? Bird: I got an MRI a week ago, maybe, and once I talked to my doctor it was right before Game 1 (of the Western Conference semi-finals series against Minnesota). That's when the whole thought entered my head about, 'Oh, man, I might have to have surgery on this.' Prior to that I really wasn't thinking I was. But he actually said, 'You're good in the short-term. If you were starting a season, I would have a different opinion about that. But you're in your season, finish it.'

Q: Did it affect you mentally? Bird: No, not really. If anything, finally talking to him put my mind at ease. When you're feeling pain and you don't know what it means, that's when you're kind of like you get a little mental. But once I talked to him? Now I knew what I had. You're good in the playoffs? Cool, I don't have to think about a thing. He really, in a way, put my mind at ease. In those three games, with each game I felt better and better. I think adrenaline is a crazy drug. It can mask a lot of things and in Game 2 and definitely in Game 3 it definitely was able to do that.

Q: So, going back to Game 1, not going back in with 3:49 left in the fourth quarter and the Storm down 10, that still had nothing to do with the hip? Bird: It did. I was struggling.

Q: Then why did you deny it when I asked straight up if you were injured? Storm coach Brian Agler even said you brushed off his request to put you back in the game. Bird: I didn't deny it, I said 'It's the playoffs.' What am I supposed to say? 'Yes, I'm injured. Feel bad for me.' I wanted to go back in because it's the playoffs. Listen, I got taken out and at that point we were down (10) so now you're in a moment where who knows? Maybe they (Minnesota) go on a little spurt and now it's an 18-point game. Then it's kinda game over a little bit. But we go on a spurt and I felt that that group was doing very well and I did not feel as if I could physically do what I'm normally capable of doing, which could potentially help. I felt they were doing great things, so why not let it ride? That was my honest take on that.

Q: So you were worried about hurting yourself more? Bird: The way this hip-thing goes, it's a weight-barring joint. When you have pain, you tend to compensate in other ways and it can affect other things in your body. I was having very bad knee pain. Two days before Game 1 in practice, my back locked up. I was getting massages non-stop. All of that plays a role and you have to deal with it. In Game 1, I just physically, health-wise did not feel good. Like I said, I don't know if it's adrenaline or not, but Game 2 came around and I was still not feeling great. But getting through that game, I don't know, I just felt much better than Game 1 and the same can be said for Game 3.

Q: OK, well the future, what do you think this team needs to get over the hurdle of losing in the first-round? Bird: You know, I said this in the press conference the other day, what we had this year, we had the right pieces. There have been years where it's been like, 'We need to go back to the drawing board.' We need to get this or get that. This year I felt like we had the right pieces, we just got hit hard with the injury bug. And Lauren (Jackson) coming in halfway is almost and injury in a way because you don't have this player. You have to figure out a way to play without them and you get them back and have to figure out a way to get them back into the flow. We were doing that with three, four people at a time in and out. That's just hard. A lot of success in the WNBA comes of a certain chemistry teams have. You develop that by playing with each other for extended periods of time and going through tough games, tough losses, tough comebacks and great wins. Going through all that stuff helps you in the long run. We just kind of ran out of time. That's how I feel about this team. We finally had the group together and even in three games, you saw a huge difference compared to three weeks ago.

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Storm Exit Interviews: The word from Sue Bird

At Life Boomers & Seniors Expo, Roberts says stricken the word 'old' from vocabulary (with video)

Actress Doris Roberts is interviewed by WRCB-TV's Jed Mescon during the 2012 Life Boomers & Seniors Expo on Saturday at the Chattanooga Convention Center. Roberts is known for her work on the television show "Everybody Loves Raymond" and spoke about her life experiences at the expo.

Vendors, attendees enjoy Chattanooga's premier senior expo

The Life Expo, a convention for seniors and boomers, pulled vendors ranging from health care and hospices to dance classes and exercise machines to the Chattanooga Convention Center on Saturday. The Nashville-based Cancer Queens performed a health-centric song and dance routine, and a group interview with special guest Doris Roberts, well known as Marie Barone from "Everybody Loves Raymond," capped off the day's events.

Richard Jones has his blood pressure checked by Daisy Ostrowicki, a nurse in the cardiac short stay department at Memorial Hospital, during the 2012 Life Boomers & Seniors Expo.

Doris Roberts hates when people call her old.

"I want the word 'old' stricken from our vocabulary," she said. "I want the word 'older' put in. You can call me an older woman, because that's what I am, but don't call me an old woman, because I am not that."

The 85-year-old actress -- most famous for her role as Marie Barone in the TV sitcom "Everybody Loves Raymond" -- was the featured speaker at the 2012 Life Boomers & Seniors Expo on Saturday. Hundreds of people attended the Expo and listened as Roberts shared stories from her life.

She told about the time she tried to use her Zippo lighter after her 5-year-old son blew out the candles in St. Peter's Basilica in Rome, and about a moment of laughter she shared with her late husband before he died. She talked about working with Tyler Perry -- he's a genius, she said -- and her plans to start filming a new movie next week.

She's a staunch supporter of President Barack Obama and enjoys sharing dinner with friends. She's not much like Marie Barone, she said, and people are usually surprised by that. She finds death frightening. She's proud of her career, but even more proud of her son and grandchildren.

And she never gets tired of hearing from "Everybody Loves Raymond" fans.

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At Life Boomers & Seniors Expo, Roberts says stricken the word 'old' from vocabulary (with video)

Pitfalls to Avoid in a Post Penguin & Panda World

Phoenix, AZ (PRWEB) October 05, 2012

Vertical Measures, a leading Internet marketing company, has announced a new installment to its series of webinars, to take place on October 11th at 11am PST, 2pm EST. Mike Huber, Vice President of Client Services, will be the lead speaker for Pitfalls to Avoid in a Post Penguin & Panda World, SEO webinar. Addressing Internet marketing mistakes to avoid, Huber will walk participants through Googles recent algorithm updates and review steps businesses can take to steer clear of penalties.

The webinar will also cover the importance of having a strategic plan versus reacting too quickly in fixing SEO issues from Googles Penguin & Panda update. Huber will list the steps to take to segment your testing, so the most significant problems are found.

Mike Huber, Vice President of Client Services at Vertical Measures, said, Businesses small and large have worked exhaustively to perfect their online marketing strategies and maximize their search engine rankings. Googles updates changed things dramatically. A step-by-step approach including analysis, tactics and prioritization of any changes is required for websites to recover their rankings in a post-Panda and Penguin world.

Possessing over 20 years experience in marketing and advertising, Mike Huber started out in newspaper advertising and has worked in online marketing for the past 15 years. Development of organic SEO tactics and extensive PPC programs has increased revenue and traffic significantly for his clients. In addition, Huber served as the Sales Manager for azcentral.com, and is the founder of both Arizona Tourism and Group Travel Pros.

Questions are welcome during the webinar and a recorded version will be available to all registrants. For more information on the webinar and to register, please visit http://www.verticalmeasures.com/webinars/pitfalls-to-avoid-in-a-post-penguin-panda-world/.

Vertical Measures presents Internet marketing and SEO webinars on a monthly basis. Offering helpful advice and tips from leading industry experts, presentations have focused on link building, online reputation management, and self-publishing. Visit the companys website at http://www.verticalmeasures.com for more information on its services and access to additional SEO and marketing resources.

About Vertical Measures

Vertical Measures provides search, social, and content marketing services in order to drive more traffic, more leads and more business through our clients websites. Specializing in Internet marketing and SEO, the company employs individuals skilled in marketing, social media, and web design. It serves clients ranging from major ecommerce websites to universities, fortune 500 companies, and SEO agencies. For more information, please visit http://www.verticalmeasures.com.

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Pitfalls to Avoid in a Post Penguin & Panda World

Internet Marketing Firm, fishbat, Inc., Comments on Google Jumping Ahead of Microsoft in Technology Company Race

fishbat Inc., comments on a news article indicating that Microsoft has been toppled off the pedestal for leading tech company contender by Google.

Bohemia, NY (PRWEB) October 06, 2012

In a recent news article by TheStar.com, Google has boosted market revenue to jump ahead of Microsoft in the tech industry. The article suggests that Googles numbers have surpassed $249.2 billion while Microsoft lags behind at approximately $248.7 billion. The primary reason for such a shift in power within the tech industry, according to TheStar.com, is that there is a decrease in demand for computer hardware, which Microsoft specializes in and Googles triumph can be attributed to an increased need for mobile media and Internet-based software.

Scott Darrohn, COO of fishbat, Inc. comments on this shift in power in the tech company standing, stating, Googles already kicked down Facebook in terms of digital display advertising as of recently. Now that it has climbed over Microsoft in the realm of tech, Googles one step short of becoming the most imposing media and Internet enterprise out there, and it doesnt look as if that will change anytime soon.

fishbat, whose specialization revolves around social media and Internet marketing, adds that there will likely be a continued shift toward Internet and social media as opposed to outdated PC hardware. The Internet is the new standard within this market, simple as that. Millions of people interact with the Internet and Internet-based software on a daily basis for business of recreational purposes. The tech market is shifting in this direction and is leaning toward the Internet, as the tug-of-war between Google and Microsoft has recently shown us. All companies, including those as big as Google and Microsoft, must adapt to this shift, comments Darrohn.

fishbat, Inc. is a full service digital marketing firm. By using reputation management, search engine optimization (SEO), web design, and public relations, fishbat flourishes as a marketing company to raise awareness about your brand and strengthen your corporate image.

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Scott Darrohn fishbat 855-347-4228 Email Information

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Internet Marketing Firm, fishbat, Inc., Comments on Google Jumping Ahead of Microsoft in Technology Company Race