Mediaboss Marketing

Sudy Bharadwaj is a co-founder and the CEO of Jackalope Jobs, a web-based platform that combines search, social networking, and the overall users experience to provide relevant job openings. Learn how Sudy and Jackalope Jobs obsess over job seekers by connecting with them on LinkedIn, Facebook, and Twitter.

[More from Mashable: Tips for Updating Your Companys Social Media Policy]

Call it self-marketing, personal branding, professional development, or any other buzzword you'd like. In any case, both finding a job and climbing the career ladder are all about investing in the business of you.

As a professional, you are a brand unto yourself. The target market for the unique value you provide are employers who are constantly bombarded with messages from your competitors (read: other industry professionals) and also always on the lookout for innovation. Develop and market your personal brand effectively by using traditional marketing techniques.

[More from Mashable: The Beatles Long and Winding Road to Digital]

Though the boundaries of traditional marketing no longer exist due to online media and new digital technologies, its core tactics can be reworked to guide your self-marketing strategy online.

The four Ps of marketing are product, price, promotion and place. In the realm of self-marketing, you are the product that's up for sale, which means you must successfully apply the traditional marketing model to you: the person, the professional and the brand.

To develop an online self-marketing strategy, you must determine who you are as a professional and build a personal brand around your core strengths, skills and experience. What do you bring to the table that others in your industry do not? Know your strengths and play to them by creating a consistent brand around yourself that's complete with mission, objectives and recognizable visual brand elements. Today's hiring managers are social consumers who are more apt to hire you based on the experience you're selling rather than your ability to carry out a few specific tasks.

Just as you instantly know a can of Coca-Cola when you see one (and know what to expect once it's open), your audience should know exactly what you bring to the table and what they're getting by working with you. Whether you've branded yourself as a no-nonsense people mover who's apt at managing staff, or an industry expert and consultant who provides fresh insights and innovates the way a company operates, be consistent. Decide on your core messages and stick to one brand name.

The importance of this element in online self-marketing is twofold. In addition to accounting for the value you add to an organization, you must decide what you, the hard-working professional, are worth and what your bottom line is -- particularly if you ever decide to freelance or become an independent contractor.

Excerpt from:
How to Create a Killer Personal Branding Campaign