Mediaboss Marketing

How close can a marketer get to real time? Social marketing platforms aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways. A spate of announcements promise to help advertisers react to trending topics or even see into the future.

On April 23 (yesterday), Salesforce.com announced Social.com, an extension of Salesforce Marketing Cloud. The announcement was followed today by Adobe's Predictive Publishing for Facebook. The announcements followed Blab, a startup that launched its service on April 9 saying it can predict where social conversations will go 24, 48 and 72 hours in advance.

Social.com lets marketers integrate CRM information from Salesforce.com with data held by social media companies. For example, a marketer buying targeted advertising on Facebook could combine the interests expressed by Facebook users with its own customer information in order to refine the audience for a campaign.

The dashboard includes a "trending" word cloud that can help marketers identify topics or hashtags to which they can quickly tie sponsored stories, posts or tweets. Speaking at a Salesforce.com customer day in San Francisco, Adam Bain, chief revenue officer for Twitter, called this "buying into the moment."

Gordon Evans, vice president of product marketing for Salesforce.com, told ClickZ, "We can connect real-time social listening with ad campaigns. If a hashtag is trending and has positive social sentiment, you can buy ads against whenever someone uses that hashtag, via Twitter keyword targeting."

At launch, Social.com integrates with Twitter and Facebook. Evans says the company will work closely with other networks; it already has strategic partnerships with LinkedIn and Google.

Social.com uses social listening tech that Salesforce.com acquired with Radian6; it will eventually incorporate real-time bidding technology from its Buddy Media acquisition. It provides a simple point-click-and-drag interface to let marketers quickly set up social media campaigns.

At the promotional event in San Francisco, Jonathan Davis, chief executive of Omnicom Digital, said his agency would use Social.com on behalf of its clients to manage their campaigns. He noted that, typically, clients reserve about half of their budgets for real-time, optimized campaigns such as those managed on Social.com.

Adobe's Predictive Publishing for Facebook is a new feature of its own Adobe Social, which is in turn an element of Adobe Marketing Cloud. The dashboard plug-in predicts how well a Facebook post can be expected to perform based on the marketer's previous Facebook campaigns that were managed through Adobe Social. It also gives suggestions for improving performance with tactics such as changing the time of day or key words. The capability will be released with the 3.0 version of Adobe Social this summer.

"This data has always been available within the reporting module. Now, we're bringing the data into the publishing tool so marketers can use it as they create the post," says Emi Hofmeister, director of product marketing for Adobe Social. "The cool element is that we're predicting that this will get this number of likes, comments and shares so you can make smarter decisions."

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Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’

Just My Opinion: Prostitute mentality of Hollywood censorship
The movie World War Z starring Brad Pitt has been recut because the Chinese might be offended. And not by chance. China is becoming the largest foreign marke...

By: RussiaToday

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Just My Opinion: Prostitute mentality of Hollywood censorship - Video

As part of its Keep Toronto Reading festival, featuring Ray Bradburys 1953 classic Fahrenheit 451, the Toronto Reference Library invited John Ralston Saul, president of PEN International, and Charles Foran, president of PEN Canada, to go to the library on Thursday to talk about censorship in the digital age. Here, they give an idea of the issues they will discuss:

Charles Foran: In Fahrenheit 451, a woman self-immolates with her forbidden home library rather than watch the books be burned. The novel suggests that books are where ideas, history, even human consciousness get stored. Is their status different in the digital age?

John Ralston Saul: You look around the world in 2013 and you say: How many prime ministers or presidents are in prison? One or two. How many generals or bankers? Two or three. But how many writers? 850 or so. Plus, the new fashion is, Dont torture or imprison the writers, just kill them. PEN tracks dozens killed every year. Books, words, are more powerful than ever, and more frightening to those in power.

Foran: And yet the perception is that other forms of expression, in particular those associated with digital technologies, now dominate. Are you sure books are still worth dying for?

Saul: We shouldnt obsess about the book in its traditional form. People are always saying its the end of the Gutenberg era. More to the point, its a return to an oral era. The Gutenberg galaxy was about the written word. At its best, the digital era is part of the rediscovery of the oral. At its worst, its a Kafkaesque victory of the bureaucratic over the imagination.

Foran: A blogger or tweeter is at greater risk than a novelist or poet.

Saul: Certain governments are suggesting that bloggers and tweeters arent real writers, and so dont merit protection. A writer is anyone from a Nobel laureate to a debut blogger. They all get PENs attention.

Foran: I wonder about the attention span of digital culture itself, whether it is even built to house those ideas, preserve that history, contain that consciousness. Its too scattered and unfocused.

Saul: The danger is that the sophisticated managers of power can employ these uncertain new mechanisms to shut down freedom of expression. What were witnessing is a war between those who want to use the Internet for freedom and those who want to use it for financial gain, and/or to control.

Foran: Ron Deibert, head of Citizen Lab at the University of Toronto, talks about the exploding new cyber-industrial complex. Corporations, including Canadian ones, are selling governments cyberspace software that allows them to hack, spy and survey their citizens, sometimes by methods that are illegal within national jurisdictions. Theres big money in aiding and abetting oppression on the Net.

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Censorship in the digital age: ‘Words are more powerful than ever’

Google has published its latest Transparency Report and the results are not encouraging for free speech advocates: governments around the world are asking it to remove more content than ever before.

In the second half of 2012, the number of government requests to remove content from services like YouTube and Blogger increased from 1,811 to 2,285, and the number of items targeted for censorship increased from 18,070 to 24,179. As this screenshot shows, government requests have been rising steadily for years:

Many of these requests appear to have come from politicians who invoke defamation laws to remove content that was damaging or embarrassing. In a section of the report that breaks down requests by country, Google notes it received a request to remove a YouTube video that allegedly showed the President of Argentina in a compromising position. (Google did not comply with the request but did impose age restrictions on the video.)

Google also noted a spike in requests from Brazil where electoral law permits candidates to ban offensive material, and from Russia where a controversial law allows the government to remove content it seems harmful to young people. The company also received requests from multiple countries to censor the Innocence of Muslims video.

The content censorship report is part of Googles ongoing effort to shed light on how governments seek to access its data and suppress content. In the last year, the company has begin issuing the report in two parts one devoted to content takedown and another dedicated to requests to identify users.Under the content section, Google also shows copyright takedown requests from private companies.

Twitter has recently followed Googles example by creating transparency reports of its own. Other prominent social media and content providers, including Facebook, have remained largely silent on the issue.

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Google: government censorship requests jumped 20% in last six months

Boston Suspects Web Page Venerates Islam
Boston bombing suspect Dzhokhar Tsarnaev posted links to Islamic websites on what appears to be his page on a Russian language social networking site. .. htt...

By: NewAnimalvideos

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Boston Suspects Web Page Venerates Islam - Video