Mediaboss Marketing

Los Angeles (PRWEB) June 04, 2012

In an effort to become a stronger brand in the Internet Marketing field, ITC is actively seeking opportunities to partner with the top companies in the technology sector. Partnering with Microsoft has enabled ITC to expand their horizons and offer resources to their clients that were not easily accessible before.

The CEO of ITC, Ashkan Sobhe explains, Partnering with a company as well-known and trusted as Microsoft allows us to increase our resources and have more to offer our clients. That is what we are always striving for, to help our clients businesses grow and gain more market share.

Few fully understand the importance of a strong online presence like ITC. They are experts at taking virtually unknown brands and moving them to the top of the Google SERPs, becoming a name that consumers recognize. Known as one of the top 30 SEO companies in the world, ITC prides itself in the quality of work they produce.

ITC has adopted a business model different from most companies in their industry. While other Internet Marketing companies take on hundreds of clients a year, in any field or of any size, ITC is very selective about whom they work with. Instead of focusing only on profit margins or volumes, they focus solely on providing top notch quality and establishing a great brand. We focus on low volume so we can produce nothing but the highest quality of work. It allows us to be completely focused on each client, and actually be involved with them in every step of the process, says Sobhe.

ITC is a high-end Internet Marketing firm ranked in the top 1% of the Search Engine Optimization industry. They specialize in Digital Advertising, SEO, Social Media Marketing, Reputation Management and Video Production.

Read more:
ITC, Internet Marketing Firm, Becomes Partners with Microsoft

SAO PAULO, June 4, 2012 /PRNewswire/ -- The Fan Machine (www.thefanmachine.com) is a Cloud Social Marketing Platform that helps brands, agencies and advertisers to expand their fan base in social networks making it easier to get more Fans in Facebook through the use of easy-to-install applications, which require no technical knowledge to be used. The system is currently in Beta and is free to try.

VTEX (www.vtex.com.br), the leading company in e-commerce technology in Brazil, has signed an investment term to acquire a stake of The Fan Machine http://www.thefanmachine.com which has a development and research office based in Buenos Aires, Argentina, and offers a portfolio of solutions that enables clients to enjoy social networks power in depth. In a very simple way, the platform allows clients to create promotions and contests in order to broaden and loyalize their fan base on Facebook. And, in May 2011 was selected by Facebook as the first Preferred Developer Consultant in Latin America.

The Fan Machine was launched Brazil in a beta version a month ago and already has lots of users. The company plans to set up a business in the country by Q2. Currently the social marketing platform is being used by over 2000 agencies and brands, like American Express, Cencosud, Turner Broadcasting, and many e-commerce sites and small business. The platform is currently available in Portuguese, Spanish, and English, with 7 new languages to come in the next months.

According to Mariano Gomide de Faria, VTEX's CEO, the acquisition has the purpose of expanding VTEX services. He states: "The Fan Machine cloud social marketing platform working alongside VTEX business model will add more value to our applications". VTEX believes that the social commerce real power has not been explored in full yet and has been compelled to bet in this market.

The Fan Machine CEO, Anton Chalbaud, considers Brazilian market very important for his company due to its fast-pace growth. He adds: "As Brazil has a huge and powerful market, where the social networks' have a big influence, it's certainly a perfect place for our company to grow in".

Consequently, VTEX and The Fan Machine joint forces in order to work together with strong projects to continue its expansion in the short term.

About VTEX:

Since 1999, VTEX has stood out for both its innovation (it's in our DNA!) and a commitment to the results of the client. A pioneer in commercializing software as a service (SaaS) in Brazil, the company has in its portfolio leading brands such as Walmart, Petrobras, Nokia, and Sacks, among others. VTEX currently offers an extensive portfolio of e-commerce products for small, mid-size, and large companies.

For more information please access http://www.vtex.com.br Facebook: fb.com/vtexonline Twitter: @vtexonline

About The Fan Machine:

Visit link:
Brazilian Leading SaaS e-Commerce Platform eCompany VTEX Makes Investment in Leading Latin American Social Marketing ...

AUSTIN, TX--(Marketwire -06/04/12)- Harte-Hanks, Inc. (HHS), a worldwide multichannel, direct and targeted marketing company, announced today that its Mason Zimbler digital agency business has garnered three advertising awards for technology clients: two Business Marketing Association ACE Awards for social media on behalf of clients IBM and Sage HRMS, and one Killer Content Award, presented by DemandGen Report, for client Sage Fixed Assets.

The ACE Awards, which honor the best in business-to-business marketing creative, and the Killer Content Awards, which recognize business-to-business efforts that rely on content marketing strategies and tactics, were both announced recently in New York City.

"Using content and social media strategies in business-to-business marketing -- as well as lead generation and nurturing efforts -- truly defines and drives relevant, insight-driven conversations today," said Kevin Kerner, managing director, Mason Zimbler USA, a Harte-Hanks company. "Both IBM and Sage recognize how these drivers translate to new business and satisfied customers. Our ability to help them achieve business-to-business marketing and sales objectives is what has made these efforts so compelling in these two award competitions."

A description of the respective entries follows:

IBM, 2012 ACE Award for Social Media Lead Generation Campaign, presented by the Business Marketing Association (Winner): Mason Zimbler helped IBM implement a social selling program that included personalized Web, Twitter and LinkedIn pages for seven Public Cloud inside sales representatives. In six months, the program increased aggregated LinkedIn direct network size from 535 to 3,500, and increased potential impressions and reach of social-selling messaging from 54,000 to 1.3 million. It also triggered 10 orders on the first day of a 60-day free trial. As a result of the agency's initial program with the client, all 1,700 IBM North America inside reps have been trained in social selling. Within the target audience, the team collectively has made 50,000 LinkedIn connections and posted more than 20,000 tweets, and digital representative pages have received 100,000 visits in the past six months.

Sage HRMS, 2012 ACE Award for Social Media Lead Generation Campaign, presented by the Business Marketing Association (Honorable Mention): Mason Zimbler helped Sage HRMS build an integrated social media strategy that aligned social media marketing efforts with demand generation campaigns and leveraged specific social media channels, such as Slideshare, that were more relevant for business-to-business lead capture. The strategy triggered nearly 7,000 total Slideshare page views and more than 140 downloads in six months for Sage HRMS and its lead generation content; it drove top-of-funnel traffic from Sage HRMS social media channels such as LinkedIn, Twitter and Facebook to its website; and resulted in higher form submission rates from click-throughs that come from social promotions.

Sage Fixed Assets, 2012 Killer Content Award, presented by DemandGen Report: Mason Zimbler created content for Sage Fixed Assets that was leveraged on the company's blog and re-purposed for its lead nurture program. Mason Zimbler developed and used an infographic on fixed assets for the company's blog, a supporting traffic strategy, and influencer contact to produce extraordinary results: 444,151 potential impressions via the infographic, including mentions by top influencers, among them Daily Infographic, Guy Kawasaki and Alltop; more than 100 "social sharing" activities on Facebook, Twitter and LinkedIn; and, upon infographic release, a 2,500 percent increase in new visitors to the Sage Fixed Assets blog and a 600 percent increase in average daily visitors over the pre-posting average.

"These campaigns and their results tell us how marketing dynamics are changing, with social and content leading the way to relevance and sales in business markets," said Gary Skidmore, president, Harte-Hanks Direct Marketing. "Our clients' commitment to success and the innovation of our Mason Zimbler team combine to show how insights and passion translate to results."

A full listing of 2012 ACE Award winners is available here: http://64.90.161.29/bmanyc/AceAwards2012/winners.html. A listing of 2012 Killer Content Award winners is available here: http://www.demandgenreport.com/archives/feature-articles/1157-demandgen-report-announces-killer-content-award-winners.html.

[Editor's Note: For campaign visuals from Sage HRMS, Sage Fixed Assets and IBM, contact Drew Hansen at andrew_hansen@harte-hanks.com.]

Read more:
Harte-Hanks: Mason Zimbler Wins Business-to-Business Content and Social Media Marketing Awards

Buddy Media sells social marketing services to large U.S. brands.

Salesforce.com, whose software helps corporate sales teams track customers and prospects, announced today that it is buying Buddy Media, which sells social marketing services. Salesforce will pay $689 million in cash and equity for the company, and it expects the deal to close in the third quarter.

Buddy Media, founded in 2007, helps such brands as Ford, Hewlett-Packard, LOreal and Mattel reach consumers on social networks, including Facebook, LinkedIn and Twitter.

The deal will enable Saleforce to combine its Radian6 social platform, which monitors conversations on social networks, with Buddy Medias technology, Salesforce says. Salesforce.com will deliver the first comprehensive marketing cloud that will allow customers to listen, engage, gain insight, publish, advertise and measure social marketing programs, the company says in a statement. Client companies connect to Salesforce.coms software via the web, hence the reference to its marketing cloud.

Buddy Media employs about 1,000 workers, writes Michael Lazerow, Buddy Media CEO and co-founder, in a blog posting. Salesforce.com is welcoming all current Buddy Media employees, and the company is committed to continuing to invest in the Buddy Media business, he writes. Buddy Media plans to continue to innovate and build new product. We plan to build our sales team like crazy. And we plan to continue our global rollout, which is just starting.

See the rest here:
Salesforce.com to buy social marketing specialist Buddy Media

CNN / Getty Images

A lone demonstrator stands down a column of tanks June 5, 1989 at the entrance to Tiananmen Square in Beijing. The incident took place on the morning after Chinese troops fired upon pro-democracy students who had been protesting in the square since April 15, 1989.

In the years immediately following 1989, the anniversary of the deadly June 4 crackdown on demonstrators in Beijing was marked by smaller memorial protests. At universities in the northwest of the city, students would distribute leaflets, sing the Internationale and break bottles in a show of disrespect to the then-paramount leader Deng Xiaoping, whose given name is a homophone for little bottle. In 1992, a protester unfurled a banner in Tiananmen Square itself before being dragged away by police. But such public displays have grown rare. This year, on the 23rd anniversary of the crackdown by troops that killed hundreds, possibly thousands of protesters, the anniversary was marked online, on services like Facebook and the Sina Weibo microblog, and possibly even by the Shanghai Composite index.

The benchmark began the day at 2,346.98, which read backwards gives 89.64, the year, month and date of the Beijing massacre. As if to reinforce the point, the index dropped by 64.89 points Monday. There was no immediate official explanation for the historically symbolic numbers.This opening level is normal, an employee of the Shanghai exchanges media department told the Wall Street Journal. Opening levels are decided by appropriate regulations and todays opening level was normal. The Shanghai exchange has long been seen as a hub of insider trading and market manipulation, but this is the first time it may have been tweaked for political symbolism.

The Shanghai index numbers are likely a random accident, Reuters reported. Regardless, Shanghai stock market joined a long list of search terms banned on Sina Weibo, the Chinese Twitter-like microblog service. Other banned search terms include 64, as the Tiananmen crackdown is known in Chinese, Tiananmen, and even the Chinese word for today. The candle emoticon, used to express mourning, was also disabled from the service, as were searches for the Chinese characters for candle. So a few Sina Weibo users resorted to typing the English word candle. The popular services censors were busy deleted any messages even remotely connected to the massacre, but a few cryptic references survived. One message reposted more than 500 times Monday discussed the 228 Incident, when Chiang Kai-sheks Kuomintang killed thousands of civilians in Taiwans capital of Taipei in 1947. The Kuomintang ruled much of China for two decades before losing a civil war with Maos Communist Party in 1949, forcing the remainder of Chiangs armies to retreat to Taiwan. In 1995, as part of a process of ending its autocratic rule over the island, the Kuomintang apologized for the 228 crackdown. The Kuomintang had the courage to overturn its decision, wrote one person on Weibo, a message meant as much for a Communist Party that has refused to address its 1989 decision that the Tiananmen protests were a counterrevolutionary riot.

The specter of Tiananmen censorship also spread to Hong Kong, the semi-autonomous Chinese city where the 1989 crackdown is remembered in annual vigils. On Friday afternoon about 10 political activists including Legislative Council member Leung Kwok-hung saw their Facebook accounts disabled, says Charles Mok, chair of the Hong Kong branch of the Internet Society. Mok says that he was able to get in touch with a Facebook representative from the companys Washington, D.C. office and the accounts were restored by Friday evening. The social networking giant didnt offer a reason for the account closures, Mok says, though activists in Hong Kong suspect it could have been due to false complaints filed in an attempt to thwart organizing ahead of Hong Kongs June 4 memorial vigil.

Read more:
Amid Censorship, China's Tiananmen Crackdown Is Remembered Online