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SMARTRAC further strengthens its trusted brand * KSW Microtec AG changes company name to SMARTRAC TECHNOLOGY Dresden GmbH * Launch of group-wide branding activities to reinforce global visibility of the SMARTRAC brand

Amsterdam, March 1, 2012 - SMARTRAC N.V., a leading developer, manufacturer, and supplier of RFID transponders and inlays, announced that the company has launched group-wide branding activities to further strengthen its well-known and trusted brand. As part of the branding measures, KSW Microtec AG (KSW) changed its company name to SMARTRAC TECHNOLOGY Dresden GmbH.

KSW was acquired by SMARTRAC on December 14, 2011. The integration of KSWs business into the SMARTRAC Group commenced shortly after the acquisition. The change of name of KSW to SMARTRAC TECHNOLOGY Dresden GmbH is a result of the Groups strategy to unite its core business under the family brand SMARTRAC and is a sign of togetherness and commitment to the same values and principles.

We have established < Combining the Best> as guiding principle for the current integration processes, said Dr. Christian Fischer, CEO of SMARTRAC. This basic idea is not only expression of our mindset on how we want to realize the integration processes. It is also expression of the value we aim to generate for our joint customer base and business partners.

Combining KSWs long-term expertise in the high frequency (HF) and ultra-high frequency (UHF) RFID inlay production and proprietary know-how with SMARTRACs strengths and capabilities fortifies SMARTRACs technology base, product portfolio, and market position.

As a result of the integration, customers will benefit from the best product portfolio in the access control, e-payment, e-Ticketing, and asset management application fields as well as for high-security products for government identification documents.

In addition, the combined business activities aim at delivering customers the best service, highest quality, innovation, and best value within the proven and dedicated business model as a developer, manufacturer, and supplier of RFID transponders and inlays.

We are very pleased that the integration process developed fast and smooth. The fact that we were able to complete the integration within two months only after the acquisition clearly shows that the teams and businesses ideally complement each other, said Thomas Hitzer, CEO of former KSW, new Head of Business Unit Cards and Member of the Group Executive Team at SMARTRAC.

The Combining the Best guiding principle also includes the integration of UPM RFID into the SMARTRAC Group. The acquisition of UPM RFID is not completed yet; closing of the transaction is still subject to customary conditions, including regulatory approvals, and is expected to be completed within the first quarter of 2012.

The group-wide branding activities which include among others the launch of a new company logo are scheduled for a period of 14 months and aim at reinforcing the global visibility of the SMARTRAC brand.

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DGAP-News: SMARTRAC further strengthens its trusted brand

NORMANDY Parkway South was able to deal with Lafayettes smothering pressure defense in an upset of the Lancers in a Class 5 district final Friday.

The Patriots, however,didnt have the same luck against Incarnate Word in Wednesdays Class 5 girls basketball sectional at the University of Missouri-St. Louis. The Red Knights turned the Parkway South offense inside out as they came up with 23 steals on their way to a63-28 victory.

We knew where they double (team), and we had a plan to attack it, Parkway South coach Thomas Williams said. Its tough when they keep coming at you for 32 minutes, not so much physically, but mentally it wears on you. We had some unforced mistakes, but youve got to give them credit, too.

The Red Knights, 24-6 and No. 1 in the STLhighschoolsports.com large-schools rankings, advance to Saturdays state quarterfinals. Incarnate will playSt. Josephs, the area's No. 2 team, at 6 p.m. Saturday. St. Joe's advanced by beatingJackson 54-21 in its sectional game.

Anytime youre in a playoff game and you win youre happy thats for sure, Incarnate coach Dan Rolfes said.

The game was tight for the first five minutes. In fact, Parkway South (15-14) had a 9-7 lead with 3:16 left in the first quarter. But when Parkway South standout center Becca Steins picked up her third foul late in the first quarter the game changed in a hurry. The Red Knights, helped by a flurry of steals, went on an 8-0 run.

Steins came right back in, but once IWA was rolling Parkway South couldn't find a way to slow the Red Knights.

Theyre obviously a different team with her, Rolfes said of Steins. She does a lot for them. She helps break the press, shes a good passer, she can step away from the basket. So, yeah, losing her really hurt them. To be honest with you, I didnt think we took advantage of it enough.

After falling behind by14 points, the Patriots scrambled back to within 10near the end of the first half thanks tofour quick points by Steins, who finished with a game-high 10.Nakiah Bell , however, nailed a 3-pointer at the buzzer to give IWA a 30-17 haltime lead.

Thats kind of a momentum shift right there, Thomas said.

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Incarnate Word's defense puts the squeeze on Parkway South

28-02-2012 23:11 damianz.mymomentis.biz Would you like to work with like minded people? How would you like to earn money on what people are already using everyday. The deregulation of energy and power has broken the lock of traditionally utilities monopolies and now allows all of us to earn money serving the energy needs of millions customers throughout the world. Momentis is thinking beyond the powerlines by also offering additional services helping people understand that the real power is in our own buying power and helping people make the right choices can unleash the power to our financial freedom. Momentis is a company that is thinking beyond today and can show you how to leverage a smart idea by earning an income from the power of who you know. Connect with the person who introduced you with this extraordinary idea, because they believe in your ability to "Think Beyond"

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Momentis - New Opportunity *2012* - Just Energy - Video

Yahoo! pegs online advertising growth in India at 25-30 per cent. The Yahoo! stall at adtech. RAMESH SHARMA

February 29, 2012:

In its second year, digital media's premier event, adtech, had more attendance over 2,800 delegates converged at the Leela Kempinski in Gurgaon, compared to the 2000 a year ago. But somehow, the event lacked the fizz, flavour and fervor of the first edition in 2011. Last year, social media was still nascent and marketers were still trying to get a grip on it, and when Unilever's Vice President Global Communication Planning Babs Rangaiah took the stage a frisson of excitement coursed through the hall. And Facebook's Vice President Advertising and Global Operations David Fischer's session was such a sellout that even standing room was hard to come by. At this edition, by comparison, there were seats going empty and it was clear the speakers were preaching to the converted. Digital had gained acceptance - but there were still takeaways. Although social networks continued to be the flavor, there were glimpses of digital life beyond social as well. So here's what was new:

Packing in a digital delivery

Digital has breached the next frontier food packaging! Marketers at the summit showed how digital solutions are fast being incorporated in physical packaging.

Imagine picking up a packet of Lays chips, on which a barcode is printed. You scan it with your reader application on your smart phone and it takes you into the web page of the company where an exciting discount deal or a stimulating video awaits you.

Shiv Singh, global head of digital, Pepsico showed how the beverage and food maker was making consumers interact with brand packaging. It teamed up the application developer Stickybits to distribute video that could be accessed through bar codes on cans of Pepsi and Lays potato chips.

Nestles global head of digital marketing and social, Pete Blackshow showed how a consumer can scan the quck response (QR) code on a Maggi packaging with an iphone or Android smartphone and it leads the phone straight into a web page that shares some exciting recipes to make with the noodles.

In the US, food giant General Mills has already made its cereals and yoghurts connect with consumers in fun ways through digital technology.

Digital is now not just restricted to the Internet but being integrated into the most amazing places.

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Crunch! Your chips have gone digital

How to get ready for the move ELOISE GIBSON

TRANSITION: Colour was the big move in the 1970s - soon telly watchers will need to go digital.

If you live in New Zealand, there is a high chance you watch at least some television.

Only 1 per cent of households have no television and a third have three or more, according to the Energy Efficiency and Conservation Authority.

Still, not everyone wants to spend thousands of dollars on digital gadgets and giant screens. Perhaps you just want to watch the 6pm news and the odd bit of drama.

Fair enough, except that from April next year Kiwis will no longer be able to watch telly without going digital.

The Government is switching off the analogue signal that has been broadcasting since the 1950s in favour of an exclusively digital broadcast (the rest of the country switches sometime between this September and December next year).

It can sell off unused spectrum at a profit, but what about us?

For children of the television age, it seems inconceivable that we could end up staring at a cold, dark screen. But there it is - if you don't have digital television in a year or so there will literally be nothing on the box.

The good news is going digital does not require a wall-sized plasma screen or a pricey monthly subscription, although plenty of people have welcomed the excuse to buy one.

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A cheapskate's guide to going digital