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Social Marketing pt 2 - Pat McAfee
@PatMcAfeeShow - Pat McAfee - Indianapolis Colts - January 2013
By: exacttarget
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Social Marketing pt 2 - Pat McAfee - Video
Posted 08 January 2013 16:24pm by Jeff Molander with 14 comments
If you need to create a social media marketing plan for your business in 2013 you'll be smart to cut these three strategies completely out of your budget, providing they meet these "tough love" performance criteria.
This is the year when content marketing and social media focuses like a laser on leads and sales. Or else.
Give yourself a promotion; grow your business's revenue to new heights, win that new job,start making social media sell for you this year.
Convert your social media marketing plan into a social media sales plan. Cut content marketing that flat-out doesn't net you leads and sales like clockwork. If your social marketing makes you look like a money-spender rather than a money-earner and eats up precious budget dollars ditch it!
Up for the hatchet are:
It's probably time to quit unless a majority of your updates are designed to provoke reactions (from customers) that are connected to a process: a way to capture sales leads and bring them toward a transaction.
If your updates are not provoking customers and prospects to take action in ways that bring them and your business joy you're wasting precious time, energy and budget. Cut it loose or get it re-focused on direct response-style marketing.
If your updates are creating responses that give you leads---and your customers a taste of results in advance---give yourself a big pat on the back.
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Three things you can cut from your social marketing plan
China Journalists On Strike Over Censorship
01/07/2013 A quite unprecedented event has hit the Chinese southern city of Guangzhou: Hundreds of people gathered outside the office of a liberal newspaper after a leading New Year article calling for more press freedom was deleted from the daily #39;s website. "We want press freedom, constitutionalism and democracy," read one of the banners at the protests outside the headquarters of Southern Weekly. Monday demonstration in the capital of Guangdong province was mostly reported via social networks. More: leaksource.wordpress.com twitter.com
By: LeakSourceNews
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China Journalists On Strike Over Censorship - Video
Southern Weekly has long been the most daring of Chinese publications, perhaps enjoying a lower level of scrutiny from Beijing due to its base in the city of Guangzhou, just north of Hong Kong.
The paper now finds itself, however, at the center of a battle over censorship in the country that is spinning wildly out of control. As The Atlantic's James Fallows notes, it could be a very important issue for China in 2013 or it could go nowhere, we don't really know yet.
The situation began over the New Year, when the newspaper staff prepared to publish an article titled "Chinas Dream, the Dream of Constitutionalism". The article, part of a yearly tradition, would this year openly call for reform in the country.
Between the editing and the publication, the core of the article was changed: the new title would be "We are closer than ever before to our dreams" and the article would have a very pro-government stance.
Staff at the newspaper were furious feeling that local propaganda boss Tuo Zhen had overstepped even China's strong censorship laws by editing the article after it was sent out to publication. Editors took to Weibo, China's popular microblogging service, to denounce the new article. An open letter was published on the service, accusing the censors of "raping" the newspaper's editorial judgement.
"We demand an investigation into the incident, which has seen proper editorial procedure severely violated and a major factual error printed," the open letter said, according to Hong Kong-based South China Morning Post (the letter has since been deleted from Weibo).
Two subsequent open letters were posted online, the second of which was signed and openly called for strikes.
By January 7th, the newspaper's staff were in the street protesting something unheard of at a major newspaper for over two decades, SCMP reports. Protests spread amongst universities in Guangzhou and Nanjing. Perhaps the best indication of the issue's spread is the fact that Weibo's most popular user, actress Yao Chen, posted a message in support of the strikes to her 31 million followers. "One word of truth outweighs the whole world," she said, quoting Soviet-era Russian dissident Aleksandr Solzhenitsyn.
Yao's words show how far a relatively wonky debate over censorship had gone in China.
"When a Chinese ingnue, beloved for her comedy, doe-eyed looks, and middle-class charm, istweetingher fans the words of Alexander Solzhenitsyn, we may be seeing a new relationship between technology, politics, and Chinese prosperity," Evan Osnos of the New Yorker observed this week.
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A Chinese Censorship Scandal Is Spiraling Out Of Control
GUANGZHOU, China (AP) Communist Party-backed management and rebellious editors at an influential weekly newspaper have defused a high-profile standoff over censorship that turned into a test of the new Chinese leadership's tolerance for political reform.
Under an agreement reached Tuesday, editors and reporters at the Southern Weekly will not be punished for protesting and stopping work in anger over a propaganda official's heavy-handed rewriting of a New Year's editorial last week, according to two members of the editorial staff. One, an editor, said propaganda officials will no longer directly censor content prior to publication.
The staff members asked not to be identified because they feared retaliation after they and other employees were told not to speak to foreign media. Executives at the newspaper and its parent company, the state-owned Nanfang Media Group, declined comment other than to say the Southern Weekly would publish as normal Thursday.
Aside from getting the presses rolling, the agreement appears likely to deflate the confrontation that presented a knotty challenge to Chinese leader Xi Jinping two months after taking office. While the crisis began over the propaganda official's rewriting of the editorial calling for better constitutional governance to include praise for the party, it soon evolved into calls for free expression and political reform.
Expressions of support for the newspaper poured across the Internet and, for two days this week, protesters came by the hundreds to the gates of the compound housing the Southern Weekly. On Tuesday, supporters of the newspaper squared off against flag-waving Communist Party loyalists near the compound off a busy street in Guangzhou, one of China's richest and most commercially vibrant cities.
Some 30 uniformed police officers stood guard outside the compound, as a handful of protesters showed up for a third day Wednesday, renewing calls for press freedom.
Defusing the crisis took the intervention of Hu Chunhua, the newly installed party chief of Guangdong, the province where Guangzhou is located, according to an editorial staff member and an academic in Beijing, who asked not to be named because officials at his university ordered him not to speak with the media.
The agreement to keep propaganda officials from censoring articles before they appear rolls back more intrusive controls put in place in recent months, but does not mean an end to censorship. The Propaganda Department, which controls all media in China, relies on directives, self-censorship by editors and reporters and firings of those who do not comply to enforce the party line.
The Southern Weekly editor said it was hard to call the agreement a victory because controls still remain in place and punishments, though forestalled for now, may be imposed later.
Management refused to yield to one demand: that this week's editions include an explanation of the dispute, the editor and a colleague said.
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Management, reporters defuse China censorship row