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Posted 08 January 2013 16:24pm by Jeff Molander with 14 comments

If you need to create a social media marketing plan for your business in 2013 you'll be smart to cut these three strategies completely out of your budget, providing they meet these "tough love" performance criteria.

This is the year when content marketing and social media focuses like a laser on leads and sales. Or else.

Give yourself a promotion; grow your business's revenue to new heights, win that new job,start making social media sell for you this year.

Convert your social media marketing plan into a social media sales plan. Cut content marketing that flat-out doesn't net you leads and sales like clockwork. If your social marketing makes you look like a money-spender rather than a money-earner and eats up precious budget dollars ditch it!

Up for the hatchet are:

It's probably time to quit unless a majority of your updates are designed to provoke reactions (from customers) that are connected to a process: a way to capture sales leads and bring them toward a transaction.

If your updates are not provoking customers and prospects to take action in ways that bring them and your business joy you're wasting precious time, energy and budget. Cut it loose or get it re-focused on direct response-style marketing.

If your updates are creating responses that give you leads---and your customers a taste of results in advance---give yourself a big pat on the back.

Read the rest here:
Three things you can cut from your social marketing plan