Mediaboss Marketing

NEW YORK, NY--(Marketwire -06/06/12)- GfK MRI and the Keller Fay Group today announced that they have successfully fused together their large syndicated research databases.

The resulting new product will enable media agencies and owners to plan media strategies for the purposes of maximizing consumer word of mouth about brands and companies. The new fusion product, known as TalkTrack/GfK MRI Data Fusion, brings together the most comprehensive word of mouth database and the leading currency study for print media.

"Many of our clients tell us they are interested in how social influence and media work together, and this new product with Keller Fay Group helps to answer that need," said GfK MRI President & CEO Kathi Love.

TalkTrack/GfK MRI Data Fusion will:

The TalkTrack/GfK MRI Data Fusion is based on data from two of the most widely respected studies in media and consumer research: Keller Fay's TalkTrack, the only ongoing research program that monitors the 90% of word of mouth that happens offline, and GfK MRI's Survey of the American Consumer, the industry standard for magazine audience measurement and insights into consumer behavior and motivations.

"The fact is: all media are social. Every form of media -- including TV, print, in-store, and online -- has the potential to stimulate conversations. By connecting our word of mouth data to GfK MRI's Survey of the American Consumer, it is now possible to identify which media audiences are most likely to engage in conversations about their category and brands," said Brad Fay, COO of Keller Fay Group.

The new product will be available by the end of June.

About GfK MRI

GfK MRI has a singular goal: to provide the clearest and most detailed view of American consumers -- who they are, what they buy, how they think, and the best ways to reach them. Founded in 1979, GfK MRI is the country's leading provider of magazine audience ratings, multimedia research data and penetrating insights into consumers' behavior and motivations.

When conducting its national Survey of the American Consumer, GfK MRI interviews approximately 26,000 U.S. adults in their homes each year. In face-to-face interviews and written surveys, consumers are asked about their use of media, their consumption of more than 6,000 products in 550 categories, their lifestyles and their attitudes. Because the Survey of the American Consumer is structured as an area probability study, the results are projectable to the entire U.S. adult population. The Survey also serves as a foundation for an array of innovative GfK MRI research products that answer the market's need for granular, cross-media and consumer-focused information.

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GfK MRI and Keller Fay Group Announce Fusion to Link Offline Word of Mouth to Media Audiences

ATLANTIC CITY, N.J., June 6, 2012 /PRNewswire/ -- HQ Nightclub and HQ Beach Club at Revel in Atlantic City are proud to present Roger Sanchez as a resident DJ of the beachfront resort's unparalleled nightlife and daylife destinations. His residency begins this summer and will hit the turntables for a number of performances throughout the year.

GRAMMY Award-winning producer and DJ Roger Sanchez is one of the world's most foremost names in house music and a top-global master of the genre. Sanchez has scored numerous hits in the European and World Charts and remixed tracks for an array of superstars including Kylie Minogue, Madonna, No Doubt, Maroon 5, The Police, Janet Jackson, Michael Jackson and Daft Punk. He hosts a weekly terrestrial and online radio show called "Release Yourself" which reaches over 15 million listeners worldwide and is now a featured program on the rapidly-expanding iHeartRadio network. As the founder of Stealth Records, Roger has established one of the most upfront imprints in the house music scene. His annual summer residencies on the islands of Ibiza and Mykonos and ongoing residencies in London and Las Vegas have established Sanchez as a leading ambassador of the electronic dance movement.

HQ Nightclub, the stunning, adult-only nightlife party venue is located in a striking setting, offering breathtaking views of the Atlantic Ocean, beach, Boardwalk, and Atlantic City skyline. The 40,000-square-foot venue consists of four distinct levels, each exuding a different ambiance within a unique setting. From the chic candlelit library bar on the ground floor, complete with gaming tables and billiards, to the club's main floor which features a state-of-the-art performance area, up to the sleek rooftop bar that offers impeccable panoramic views, HQ Nightclub offers a lavish nightlife experience for elite guests that will ignite their senses.

Spanning 45,000 square feet of Oceanside real estate, the impressive HQ Beach Club will be the first of its kind. With inspiration gathered from the beautiful island of Mykonos to the South of France, the adults-only mecca will redefine the pool party scene by hosting day-into-night events along the iconic boardwalk every weekend. Elite VIP service, luxurious amenities, in-demand artists and entertainment will be the standard at HQ Beach Club.

HQ Nightclub and Beach Club are just two of the nightlife and daylife experiences brought to Revel by Angel Management Group (AMG). Guests are also invited to experience AMG's other premier entertainment spaces within the resort including The Social, located in the heart of the casino floor, which features three distinct bar experiences.

Revel is a destination for uncommon recreation. The beachfront resort is smoke-free and features more than 1,800 rooms with sweeping ocean views. Designed to embrace its natural surroundings, Revel curates a collection of daylife and nightlife experiences crafted to bring the outside in and the inside out. Indoor and outdoor pools, gardens, lounges, and a 32,000-square-foot spa provide guests with a relaxing resort, while an outstanding collection of 14 restaurant concepts from award-wining chefs and restaurateurs, live entertainment featuring marquee acts and international artists, nightclubs, an oceanfront dayclub, a casino that feels like a theatre and a collection of boutiques in The Row tailor to each guest's passions.

To start your Revel journey, visit http://www.revelresorts.com. To receive the latest updates on Revel Nightlife, visit http://www.revelnightlife.com or find us on Facebook and Twitter. Revel is located on the Boardwalk at Connecticut Avenue in Atlantic City, New Jersey.

Editor's note: High-resolution images and B-roll are available for download on Revel's media center at http://media.revelresorts.com/.

About Angel Management GroupAngel Management Group has built an unrivalled reputation as a premier entertainment and nightlife company led by an executive team combining over 100 years of experience. AMG specializes in venue operations, food and beverage management, marketing, promotions, festival and arena event production as well as brand licensing, sponsorship development, public relations, talent booking and music programming. A pioneer in the industry, it currently handles over a dozen leading properties including WET REPUBLIC Ultra Pool at MGM Grand Hotel & Casino, PURE Nightclub at Caesars Palace Las Vegas and Social House inside Crystals at CityCenter.

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HQ Nightclub and HQ Beach Club at Revel in Atlantic City Announce the Residency of Famed House Music DJ Roger Sanchez

Scientists and amateur astronomers alike celebrated the arrival of the Transit of Venus on Tuesday, peering up to the skies to watch a dark black dot slide over the surface of the sun.

Those taking part were seeing what has only been seen eight times since the invention of the telescope -- the image of Venus, a slithering period, blocking just a smidgen of the light from our solar system's star. Astronomers were watching the celestial event from all corners of Earth -- from California to Hawaii to Australia to India.

At Griffith Observatory, crowds of onlookers peered through telescopes to catch one of the rarest of planetary alignments, which won't be seen again until 2117.

FULL COVERAGE: TRANSIT OF VENUS

"To hear it and see it are two different experiences... It's that little dot you won't ever see in our lifetimes again," said Lee Flicker, 56, of Hancock Park.

Lenore Perry, 42, of Santa Monica, was less enthralled with the sight of a dot on the sun. "It doesn't look overwhelmingly wild. But when you think about what it is, it's rare and extraordinary."

One of the best parts of Transit of Venus was coming up at 6:27 p.m. Pacific Daylight Time, when the planet was set to be at the midpoint of the sun. The show will continue until sunset in the continental U.S., but will go on in Asia, western Africa and most of Europe until about 9:47 p.m. PDT.

At Mt. Wilson above the San Gabriel Valley, astronomers gathered beneath a blue sky with only occasional wisps of clouds breezing by to celebrate the historic transit.

The last time the Transit of Venus was viewable anywhere on Earth was 2004, but it wasn't viewable on the U.S. West Coast. Before Tuesday, the last time Los Angeles could have seen the Transit of Venus was in 1882.

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Venus transit dazzles viewers around the world

WASHINGTON & GENEVA--(BUSINESS WIRE)--

To ensure the Internet can continue to grow and connect billions more people and devices around the world, thousands of companies and millions of websites have now permanently enabled the next generation of Internet Protocol (IPv6) for their products and services. Participants in World IPv6 Launch include the four most visited websites in the world Google, Facebook, YouTube, and Yahoo! as well as home router manufacturers and Internet Service Providers in more than 100 countries. By making IPv6 the new normal, these companies are enabling millions of end users to enjoy its benefits without having to do anything themselves.

World IPv6 Launch is organized by the Internet Society as part of its mission to ensure that the Internet remains open and accessible for everyone including the other five billion people not yet connected to the Internet. "The support of IPv6 from these thousands of organizations delivers a critical message to the world: IPv6 is not just a 'nice to have'; it is ready for business today and will very soon be a 'must have,'" said Leslie Daigle, Chief Internet Technology Officer, Internet Society. "We believe that the commitment of these companies to deploy IPv6 will ensure that they remain industry leaders. Any company wishing to be effective in the new Internet should do the same."

The World IPv6 Day in 2011 was a 24-hour test that focused on websites. This year, World IPv6 Launch is a permanent commitment across the Internet industry, including ISPs and home networking equipment manufacturers around the world, laying the foundation to accelerate the deployment of IPv6 across the global Internet. Major websites are permanently enabling IPv6 starting 6 June 2012 at 0000 UTC on their main websites. ISPs will permanently enable IPv6 across a significant portion of their current and all new residential wireline subscribers. Home networking equipment manufacturers will enable IPv6 by default through their range of home router products, and recent commitments to IPv6 by companies beyond websites demonstrates a broader support of the new Internet Protocol.

This is imperative as the last blocks of the 4.3 billion IP addresses enabled by the current Internet Protocol (IPv4) were assigned to the Regional Internet Registries in February 2011. Already there is no remaining IPv4 address space to be distributed in the Asia Pacific region, and very soon the rest of the globe will follow. IPv4 address space is expected to run out in Europe this year, in the U.S. next year, and in Latin America and Africa in 2014. IPv6 provides more than 340 trillion, trillion, trillion addresses (an essentially unlimited number), which will help connect the billions of people that are not connected today, allow a wide range of devices to connect directly with one another, and help ensure the Internet can continue its current growth rate indefinitely.

For more information about World IPv6 Launch and the participating companies, as well as links to useful information for users and how other companies can participate in the continued deployment of IPv6, visit: http://www.worldipv6launch.org

About the need for IPv6

IPv4 has approximately four billion IP addresses (the sequence of numbers assigned to each Internet-connected device). The explosion in the number of people, devices, and web services on the Internet means that IPv4 is running out of space. IPv6, the next-generation Internet protocol which provides more than 340 trillion, trillion, trillion addresses, will connect the billions of people not connected today and will help ensure the Internet can continue its current growth rate indefinitely.

About the Internet Society

The Internet Society is the trusted independent source for Internet information and thought leadership from around the world. With its principled vision and substantial technological foundation, the Internet Society promotes open dialogue on Internet policy, technology, and future development among users, companies, governments, and other organizations. Working with its members and Chapters around the world, the Internet Society enables the continued evolution and growth of the Internet for everyone. For more information, visit http://www.internetsociety.org.

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World IPv6 Launch Unites Industry Leaders to Redefine the Global Internet

The IPv6 launch has expanded the number of Internet addresses to 340 undecillion.

NEW YORK (CNNMoney) -- One of the crucial mechanisms powering the Internet got a giant, years-in-the-making overhaul on Wednesday.

When we say "giant," we're not kidding. Silly-sounding huge number alert: The Internet's address book grew from "just" 4.3 billion unique addresses to 340 undecillion (that's 340 trillion trillion trillion). That's a growth factor of 79 octillion (billion billion billion).

If it all goes right, you won't notice a thing. And that's the point.

The Internet is running out of addresses, and if nothing were done, you certainly would notice. New devices simply wouldn't be able to connect.

To prevent that from happening, the Internet Society, a global standards-setting organization with headquarters in Geneva, Switzerland; and Reston, Va., has been working for years to launch a new Internet Protocol (IP) standard called IPv6.

IP is a global communications standard used for linking connected devices together. Every networked device -- your PC, smartphone, laptop, tablet and other gizmos -- needs a unique IP address.

With IPv6, there are now enough IP combinations for everyone in the world to have a billion billion IP addresses for every second of their life.

That sounds unimaginably vast, but it's necessary, because the number of connected devices is exploding. By 2016, Cisco (CSCO, Fortune 500) predicts there will be three networked devices per person on earth. We're not just talking about your smartphone and tablet; your washing machine, wristwatch and car will be connected too. Each of those connected things needs an IP address.

Then there's all the items that won't necessarily connect to the Internet themselves, but will be communicating with other wired gadgets. Developers are putting chips into eyeglasses, clothes and pill bottles. Each one of those items needs an IP address as well.

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The Internet now has 340 trillion trillion trillion addresses