Mediaboss Marketing

NEW YORK, NY--(Marketwire -03/29/12)- Syncapse Corp., the leading enterprise-grade social marketing solutions provider for the world's top marketers, today introduced SocialSYNC, a powerful data solution that enables big data management and moves brands forward into the world of social customer relationship management (CRM).

"Research in Motion is using Syncapse SocialSYNC technology to aggregate data across all our social channels to understand the impact of marketing efforts in the social space," said Phil Barrett, senior director digital marketing at Research in Motion. "We are utilizing these tools to understand the relative performance of global and regional activities, establish benchmarks, as well as start to understand the impact of our marketing efforts at the individual customer level."

SocialSYNC provides a powerful framework that pulls brands' unstructured social marketing data and content from third-party platforms and social media sites, and stores it in one managed, hosted and secure datacenter. This addition to the Syncapse Platform is designed to eliminate the data fragmentation that currently exists for brands as they ingest massive amounts of big data and content driven by disparate social applications. SocialSYNC allows global brands to compare campaign results from multiple channels side-by-side, and more accurately and effectively build a social data strategy linked to internal and external IT systems.

"Syncapse gives marketers a broad understanding of the social landscape," said Patricia Gottesman, CEO at Crimson Hexagon. "Crimson Hexagon's patented technology enhances that understanding using a library of global social media data from Twitter, Facebook and more to clarify the relationship between owned and earned social media."

SocialSYNC Becomes The Next Weapon For CMOs To Scale Technology Solutions Across The Enterprise

The world's largest corporations have many different brands that work with multiple technologies, social media sites, agencies and vendors to manage and maintain all of their social media accounts. This makes it extremely difficult for chief marketing officers to achieve marketing optimization and insights from a single global data center. The problem is further complicated by rapid change in the industry, new tools that manage different marketing functions, and new social media sites emerging in real-time. Each of the brands related services and agencies share data with them in a silo, making it virtually impossible for them to see the larger picture.

The SocialSYNC engines pull marketing and customer data from across the social marketing landscape -- including social media sites, paid and owned media analytics from third party vendors, web analytics, survey data and more. The engine standardizes and normalizes the data, which allows brands to more effectively compare campaigns across channels. The process, driven by Syncapse Global Services, opens the door for marketers to create powerful measurement visualizations, integrate social data across the enterprise and bridge social and traditional CRM into a powerful databank of customer preferences.

"The abundance of social media data available for brands creates a huge opportunity for them," said Michael Scissons, founder and CEO of Syncapse. "However, we're finding that our customers are inundated with it, and what's worse is that they were analyzing each data segment in separate silos. With SocialSYNC brand marketers are now able to visually analyze all of their social media data to compare campaigns and extract valuable metrics and insights that will drive the success of future campaigns. This new data management store technology will transform social media marketing for our customers."

Additional Key Features of SocialSYNC:

About Syncapse Corp.Founded in 2007, Syncapse is the global leader in enterprise social marketing solutions for the world's leading marketers. A SaaS-based solution, the Syncapse Platform provides the global social marketing infrastructure, data management, and measurement products that are transforming how companies build, manage, measure and analyze customer relationships. Backed by a powerful global services team and key partnerships with companies like Facebook, Twitter and Google, Syncapse helps marketers better harness their social media and marketing programs. For more information, please visit, http://www.syncapse.com.

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Syncapse Launches SocialSYNC(TM) to Power Consumer Social CRM and Big Data Management for Global Brands

People are increasingly becoming aware of the emerging internet monopoly.

Companies such as Google, Facebook, Twitter and the other (local) social network and media sites are becoming so large and powerful that they can dictate the use of their services in such a way that people lose control over their own information and their participation in these networks.

The services offered by these networks are very appealing, and they are an enormous contribution to the way people can communicate with each other. And, although we can point to some excesses in customer behaviour, by far the majority of users are responsible and greatly appreciate these new methods of communication.

Lack of a permission-based approach

While we did not foresee the arrival and success of these specific services, for over a decade I have been talking about permission-based marketing. We understood the potential of a combination of the internet-as-a-service and broadband as an access technology; and we knew that the combination of these developments would lead to an explosion in the digital economy and digital media activities. However, a decade or so ago we did not know how this exactly would take shape.

These digital media developments certainly did happen, but they are not founded on the permission-based principles that we at BuddeCom advocated during all those years. We envisaged that the digital advantages should appeal to the users and that they would embrace these services; and we also envisaged businesses being able to make use of these developments, as this would allow for personalised and interactive marketing rather than the shotgun approach of broadcast advertising.

Customer experience

We also believed that customers could benefit greatly from these services, as they would be able to receive messages that interested them, rather than being bombarded with a multitude of messages that were of no interest to them. That was going to be a win-win situation. This would lead to a much better customer experience and, given the technical attributes of these services, organisations could start building lifelong relationships with customers, based on personal and interactive communication facilities.

The internet of things

In our internet of things (IoT) reports and analyses we also mentioned the enormous advantages of linking databases together and providing better services to the users in relation to large number of issues such as weather, environment, events, shopping, travel information and so on all targeted at individual users, based on where they are and what they do again, fantastic applications and very useful, but also needing to be permission-based.

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TECHNOLOGY SPECTATOR: Social media's monopolies

The compact flow switch includes an inductive proximity switch mounted in an adjustment dial that senses the position of a spring-supported piston. When the adjustment dial is turned, the position of the inductive sensor moves closer or farther away from the top of the piston. The position of the piston is proportionate to the flow rate. The spring resets the piston to its initial position with decreasing flow of the media. This allows the sensor to be mounted in any horizontal or vertical position and function as a check valve. The switch can be set up to 26 gpm, and the switch's LED indication provides operating status at a glance.

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For more information about the SBN Series Mechatronic Flow Switch, visit the ifm efector website, http://www.ifm.com/us. Contact ifm efector inc., 782 Springdale Drive, Exton, PA 19341. Tel: 800-441-8246 | Fax: 800-329-0436.

ifm efector inc. is a premier technology partner for sensors and controls for industrial automation. Products include inductive and capacitive proximity sensors, photoelectric sensors, fiber optics, vision sensors, vibration monitors, pressure sensors, flow sensors, temperature sensors, level sensors, valve position sensors, ID systems, mobile control products, AS-i networking and Safety at Work products,.

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Mechatronic Flow Switch offer fast response, long life.

by Alia Beard Rau and Yvonne Wingett Sanchez - Mar. 28, 2012 11:09 PM The Republic | azcentral.com

A fissure between moderates and conservatives within Arizona's Republican party has become more obvious at the state Legislature.

On Wednesday, the political split led to the downfall of a controversial bill to allow employers and insurance companies to opt out of covering contraception for religious reasons. The divide also is the reason bills to allow guns on college campuses and require schools to check students' citizenship status failed to gain traction this session.

But while the death of the contraception bill has Democratic lawmakers celebrating, experts say it's not likely a sign that one of the nation's most conservative legislatures has suddenly had a change of political heart -- lawmakers have still introduced bills promoting conservative causes. And at the Arizona Legislature, nothing is ever really dead until the session ends, probably sometime in mid-April, so the contraception bill is likely to resurface later.

On Wednesday, the Senate voted 17-13 against House Bill 2625, with seven of the Legislature's more moderate Republicans joining all nine Democrats to oppose it.

Sen. Nancy Barto, R-Phoenix, was the eighth Republican no vote, but only after changing her vote in a procedural move to allow her to ask for a revote, possibly as early as today. Legislative rules allow only a member of the prevailing side to request a revote.

The bill, pushed by the Arizona Catholic Conference, the lobbying arm of the state's bishops, and the Center for Arizona Policy, a conservative religious-rights advocacy group, has been in the national spotlight. It has drawn considerable opposition from some women's groups who claim it would reduce access to birth control.

And earlier this month Gov. Jan Brewer indicated she had concerns about some aspects of it.

But not even an amendment to clear up some of the confusion and controversy surrounding the bill could save it. The bill would have required employers to cover any contraception prescribed for reasons other than to prevent pregnancy or cause an abortion. The amended version clarifies that women could seek reimbursement from their insurance company for birth control used for reasons other than contraception. There was some concern the bill would have required women to seek reimbursement from their employer.

Barto and bill sponsor Rep. Debbie Lesko, R-Glendale, were surprised the bill got voted down because they said they thought they had enough votes to pass it.

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Arizona Democrats, moderates block state birth-control bill

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