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#1 Florida SEO Company: Best Local SEO Services | Achilles SEO
Achilles SEO is the premier local online marketing company in Florida. If you #39;re looking to conquer the first page of Google then we can help. Achilles SEO p...
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#1 Florida SEO Company: Best Local SEO Services | Achilles SEO - Video
Seattle, Wa (PRWEB) April 08, 2014
Seattle internet marketing company, Fannit.com, recently announced that SEO services are now offered in Bellevue, Washington.
The company, whose clientele range from the medical field to professional law services, provides in depth campaigns for their clients, focusing on the end results of their marketing method growth in sales.
The services are designed to help business owners, marketing managers, or business consultants take advantage of a fully managed marketing campaign that maintains accountability to revenue growth.
Fannit lays the groundwork for their clients by taking them through a discovery process that helps align distinct company and marketing goals with the services that are uniquely offered. This includes campaign development in SEO, PPC, Conversion Rate Optimization, Email Marketing, Content Marketing, and Inbound Marketing as a whole.
Metrics and accountability are imperative to really move forward as a company. When these are aligned with the elements of a well-managed marketing campaign, it allows for us to see true growth where it matters for our clients said Fannit COO, Neil Eneix. Their services also include lead tracking, regular client interaction on a monthly basis, and case studies with references for companies looking to possibly come on board for services. Client case studies can be found here.
About Fannit Fannit.com is a full service internet marketing agency that helps companies increase their online presence through engaging and well placed content. They service Seattle area and U.S. based companies for content development, SEO, PPC, E-mail, Press Release, and Website Conversion Optimization.
Its no secret: SEO is not a flavor of the month. Some people, however, still doubt its effectiveness.
The cost of SEO has grown exponentially. The cost of content production along with increasing expectations from the audience and fierce competition require larger budgets each year.
Then theres the ROI of SEO, which can be hard to establish. Thats especially true today, when organic traffic has merged with content marketing and many other disciplines, making it much harder to distinguish its impact on the organization.
And of course, if done incorrectly, SEO can also cause some serious damage to a business or even destroy it completely.
The result of such perception is a slow shift towards PPC (even also among many SEOs). Its ROI is (supposedly) easier to establish and the results are instant. Not to mention that the risk to business is none while job prospects keep growing.
But of course as SEOs, you and I know better. We know how important our role is in the companys marketing mix.The challenge lies in convincing the non-believers to see it that way.
Here are some ideas how you can prove the value SEO brings to your organisation.
First of all, its important for companies to understand whats already happening with SEO across all industries. Data on the effectiveness of organic search performance across industries can help you explain whats involved and show how SEO can help achieving overall company objectives. Companies like Gartner, eMarketer, and others can provide you with data and statistics you need for this.
The second step is to illustrate where your company is today and where it was (if possible) before engaging with an SEO, regardless of whether it was you or your predecessor. Setting up those benchmarks will help you to illustrate the impact SEO has had on the company and make the case for why its an important part of the marketing mix.
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How to Use Data to Prove the Value of SEO
At its annual Marketing Nation Summit in San Francisco, Marketo introduced its new customer engagement platform, which boasts innovative capabilities for marketing execution and analytics. The solution enables marketers to automate and oversee their entire digital marketing and campaign strategy in real time, simplifying the customer acquisition process and building loyalty by allowing brands to deliver more personalized experiences.
The new platform was developed in response to several key trends that currently drive marketing, according to Jon Miller, vice president of product marketing at Marketo. For example, there are now more sources of customer information than ever before, and customers have the expectation that if this data is being collected, "companies better be using it to deliver better experiences," Miller says. In addition, Miller suggests that there has been a movement away from click campaigns and toward conversations between brands and customers. "Customers want relevant campaigns," he says, "but too many marketers think of campaigns as gumball machinesput in a campaign, and out comes a customer." Finally, as more channels become targetable, they require personalized touches to better serve consumers.
"Marketing has undergone many changes as a result of these three key trends. Therefore, the idea of a marketing platform that can deliver automation holistically is becoming more prominent," Miller says.
Marketo's customer engagement platform speaks to the trends Miller addresses in several ways. The platform's biggest asset, according to Miller, is its real-time Web site personalization feature. The solution has the capability to make the Web site experiencewhich includes mobile Webas targeted as email, regardless of the CMS a company is using, Miller explains, making the solution the "only one that works across all content management systems," he adds.
The real-time personalization feature can also personalize the Web experience for known users as well as anonymous users, which makes the tool particularly robust, Miller says. "If an anonymous user comes to a Web site, we're still able to track their location and IP address to match them back to a company. If you look at a company like GE, for example, their IP address is the same across the domain, so we can match an unknown user's IP to addresses that we already know, and deliver a more customized experience on that basis," he explains.
The customer engagement platform will also include a marketing resource manager, a calendar tool that helps marketing departments manage internal operations, as well as a search engine optimization feature. "As we were thinking about the SEO component, we wanted to focus on small and medium-sized businesses, where doing SEO is a part-time job for someone," Miller says. "We made it very well integrated, and easy to use for the non-SEO expert," he adds. One of the SEO module's most attractive features is multitouch attribution, which allows marketers to tie keyword use into revenue attribution for different touchpoints.
In addition to launching its new platform at the Marketing Nation Summit, Marketo announced a strategic partnership with Acxiom, a marketing technology and services company that collects, analyzes, and parses customer and business information for clients. The partnership, according to Miller, will further help Marketo deliver better personalization solutions to its customers. Working with Acxiom will also make Marketo the first marketing automation vendor to personalize marketing campaigns with consumer data, Miller explains.
"Let's say that Curves, [a company that creates weight loss programs for women] wants to target 24- to 36-year-old women who just had a baby. If an unregistered user that happens to fall into that bracket visits the Curves Web site, Acxiom will deliver that data and Marketo will be able to personalize the Curves landing page, without ever knowing any specifics about who that customer is," he says. Once the user registers, he adds, Acxiom can add even more data, leading to further personalization.
With its new partnership and capabilities, Marketo promises to increase the time visitors spend on Web sites and boost conversion by up to 30 percent, all without IT involvement. "We're getting closer than ever to that nirvana of one-to-one personalization," Miller says.
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Marketo Launches Customer Engagement Platform, Announces Strategic Partnership with Axciom
disney pixar Unnecessary Censorship of Kids #39; TV Shows
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disney pixar Unnecessary Censorship of Kids' TV Shows - Video