Mediaboss Marketing

Social marketing can be a difficult one to get right, but when it is done right then it can be the most powerful tool of a company. During the outage crisis during the Super Bowl on Sunday, when there was no power for around 30 minutes, the team behind Oreo were on it fast and came up with an effective and seamless immediate campaign to accompany the darkness. Utilising Twitter, they sent out the slogan and photo:

Speaking to Speakeasy, the president of the company behind the slogan and image, Sarah Hofstetter, explained how it came about, and why it seemed almost as though the power cut was planned just for Oreo, which of course, it wasn't.

"Because Oreo was a Super Bowl advertiser, we had set up a team of folks at our offices with people from Oreo as well to both listen to and optimize the chatter on the Internet," she said. "While we certainly didn't expect the blackout, the team's first instinct upon the blackout was to figure out how Oreo can be relevant in the moment. Having a full team of creative, social media experts and the brand made it quick and seamless."

Seamless indeed, and didn't it make you want an Oreo? Job well done.

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Oreo Outage Tweet, Best Social Marketing Event of the Superbowl

A sea of Seuss hats at an event at the Library of Congress in 2010.

A sea of Seuss hats at an event at the Library of Congress in 2010.

The daily lowdown on books, publishing, and the occasional author behaving badly.

Myanmar pro-Democracy leader Aung San Suu Kyi presided over the country's first international literary festival over the weekend. The Irrawaddy Literary Festival in Rangoon featured such international authors as Vikram Seth and William Dalrymple, along with around 80 Myanmarese writers, most of whom have not been translated into English. The festival comes as Myanmar (also known as Burma) begins to relax its censorship laws.

"All over Dr. Seuss's beloved children's books, his characters sport distinctive, colorful headwear unless they are the kinds of creatures that have it sprouting naturally from their heads in tufted, multitiered and majestically flowing formations." The New York Times, in honor of an exhibit of Seussian headgear opening today at the New York Public Library.

NFL players re-imagined as Dickens characters, from McSweeney's: Otis Grigsby "maintains a cheerful outlook on life despite being much afflicted by gout, baldness, and an old harpoon injury."

In a profile of the French spy novelist Gerard de Villiers, New York Times writer and Middle East expert Robert F. Worth makes the surprising assertion that the Lockerbie bombing was carried out by Iran and not by Libya, and quotes a CIA official who says "the best intelligence" points to the Iranians. This has been something of an unconfirmed conspiracy theory for years.

Jared Diamond, the popular anthropologist with an endearingly apparent comb-over and a tendency toward overgeneralization, is in trouble with the indigenous rights group Survival International because of his new book The World Until Yesterday: What Can We Learn from Traditional Societies? Director Stephen Corry wrote, "Describing tribal peoples as more violent than industrialized societies sounds much like the arguments put forward by missionaries, explorers and colonial governments from the 16th century onward."

Ernest Hemingway's garden gate is up for auction.

The Most Important Books Coming Out This Week:

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Book News: Myanmar Celebrates As Censorship Recedes; And Oh Those Seussian Hats

iRacing Lotus 49 Commentary
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By: Hunter Manley

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iRacing Lotus 49 Commentary - Video

Kovair Release 7.0
The overall look feel of Kovair 7.0 is much different from its previous releases. This new release resembles social networking websites and has been designed like that in order to enrich user experience.

By: kovairmarketing

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Kovair Release 7.0 - Video

Computer Help for Women with TeacupTechies
Computer Help For Women with TeacupTechies is in the Sydney area and available at http://www.teacuptechies.com. Owner Mary-Louise Parkinson talks about the technology training and computer courses avaliable to women; from help with the ipad and Apple products to learning how to use computer software including the Microsoft office suite, Word, Excel and getting to grips with Social networking and keeping up with technology trends.

By: TeacupTechiesTV

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Computer Help for Women with TeacupTechies - Video