Mediaboss Marketing

1 day ago Mar. 9, 2013 - 2:44 PM EDT

WordPress is a content company, CEO Matt Mullenweg stressed in a panel Saturday at SXSW Interactive and longform content is an area that the company is especially interested in. That could include native ads.

All the stuff thats done really well on mobile has been incredibly short form and easily scannable, Mullenweg told AllThingsDs Kara Swisher. I think theres a space to sit down and read something longer than a couple of seconds. Rather than the coffee line experience, whats the sitting-down-in-the-back experience? Were going to keep experimenting.

Mullenweg said that the average post on WordPress is 280 words long, and thats remained relatively constant over the past few years. Certain ideas need to be expressed and they just need more than 140 characters, he said.

WordPress is taking steps to surface more of its users content. Weve been working a lot on wordpress.com to create an interesting reading experience, he said. The sites Freshly Pressed feed surfaces content from across users blogs. Youll see a lot more longform content and a lot more galleries [on the feed], Mullenweg said, and traffic to that feed has grown by double digits in the past couple of months.

When Swisher noted that WordPress doesnt link its users blogs together suggesting what else to read if you liked a certain post, say Mullenweg answered that were really excited about starting to do that.

And while Mullenweg criticized many forms of digital advertising print ads are still infinitely better he suggested that WordPress might look at offering more native advertising options. WordPress would consider a partnership with a company offering native ad units, he said, if its something really compelling that doesnt make readers block itNative advertising is the most interesting thing Ive seen. At the point where advertising becomes as good as the content that surrounds it, I will applaud it.

Disclosure:Automattic, maker of WordPress.com, is backed by True Ventures, a venture capital firm that is an investor in the parent company of this blog, GigaOm. Om Malik, founder of GigaOm, is also a venture partner at True.

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Where WordPress is headed: Longform content, curation and maybe even native ads

Its always a pleasure to talk to WordPress founder Matt Mullenweg, as hes one of the more interesting and friendly people in the upper echelons of the tech founder sphere. So we took a few minutes to meet up with him this weekend while he was in Austin for the South By Southwest conference. Hes a native Texan, so it was fun to meet in his home state.

And there was quite a bit to talk about. Mullenweg has some pretty informed opinions on the recent hot topic of remote working, as 130 of the 150 people who work for Automattic (WordPress.coms parent company) work remotely from outside of the companys San Francisco headquarters. And with his growing activity investing both in startups and artistic projects along with the continued success of WordPress as a publishing platform, theres no shortage of things to discuss.

In the video embedded above, you can watch Mullenweg talk about how in the future every knowledge company could have a distributed work force, WordPress unique ad-averse revenue strategy, how he balances tech life with his creative interests, Automattics M&A strategy, and more.

Matt is an entrepreneur living in San Francisco, California. He is the founding developer of the popular open-source blogging software WordPress. After leaving CNET, he has devoted the majority of his time to developing a number of open source projects and is a frequent speaker at conferences, such as Canadas Northern Voice and the WordCamp events organized around WordPress software. In late 2005, he founded Automattic, the business behind WordPress.com and Akismet. Mullenweg attended the High School for...

WordPress, which is commonly used to refer to all WordPress products, is the most popular and fastest growing publishing platform on the web. WordPress began as a blogging platform but soon evolved to include additional types of websites including news sites, corporate sites (for large brands and small businesses alike), ecommerce sites and everything in between. Known as the Content Management System (CMS) of the Web, WordPress products (WordPress.org, WordPress.com and WordPress.com VIP) currently power 1 in 2 blogs...

Automattic is the company behind WordPress.com, the simplest, most secure way to start web-publishing immediately on the open source WordPress platform. They also make Jetpack for WordPress, which bundles a number of social improvements to the WordPress core software as a single plugin. Automattic offers a number of products, like VaultPress and Akismet, on a freemium model so anyone can using them for free, and later have the choice to pay extra for premium features. Automattic has over 150 employees, including...

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WordPress ' Matt Mullenweg On Working From Home, Making Money Without Ads, And More [TCTV]

GoPro Karting in Ibiza Spain - GoPro Hero 3
Onboard go karts in Ibiza Spain with GoPro Hero 3 white edition; Karting with head strap attached to helmet. Camera set at 720p and 60fps, and later converte...

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As a leader committed to providing solutions to small businesses, Doris Hullett attended the Atlanta Internet Marketing conference to learn cutting-edge online marketing methods for growing businesses online. Using various internet marketing tips, methods, and education taught at the Atlanta Internet Marketing conference, Hullett assists business owners in the following genres

Asheville, NC (PRWEB) March 09, 2013

Doris Hullett had many one-on-one personal conversations with business leaders, trainers and successful entrepreneurs, collaborating in business development and sharing tips and techniques about Internet Marketing Solutions.

Keynote conference speakers at the Atlanta Internet Marketing conference included: Tony Rush, Kevin Knecht, Mr. David Sharpe and International Motivational Coach and Speaker, Sam Crowley. Leadership training points included: focus, ones passion, vision, value to the market place, communication skills, and personal development.

Collaboration opportunities, hands-on-training, and strategies shared at the Atlanta Internet Marketing conference with business leaders were of stellar value for me personally, says Hullett. Seeking success takes commitment followed by action. Grow your small business, and dont allow anything to keep you from your focus and purpose. Decide to commit to your own success.

Using the methods and continuing education taught in Atlanta, Hullett plans to assist business owners in the following genres: marketing, internet marketer, online marketer, small business owners, women in business, bloggers, local businesses, or any small business owner wanting to utilize online marketing strategies to brand themselves.

Doris Hullett, Instructor turned Consultant, coaches others in business success and offers internet marketing training, fully embracing the power of business relationships. Hullett, LLC works with people interested in learning about business development, growing their communication and leadership skills, and enhancing personal development.

Connect with Doris Hullett on http:// Facebook to discuss solutions for building business brand online today.

Doris Hullett

(828) 398-4494 Email Information

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Doris Hullett Attended Atlanta Internet Marketing Conference; Learned Marketing Methods, Shared Internet Marketing ...

Social media software Social Compass has evolved into HipLogiq, the parent company that provides a broad, flexible platform to support products like Social Compass, SocialCentiv and others scheduled to debut in 2013. Social Compass is the enterprise social marketing solution that some of the worlds most recognized brands use to gain new customers through 1-on-1 conversations on a mass media scale; SocialCentiv, a web-based, do-it-yourself SMB version will debut at SXSWi on March 8.

Dallas, TX (PRWEB) March 08, 2013

SocialCompass patented technology makes finding new products and services as simple as tweeting about them. SocialCompass is a SaaS platform that monitors millions of public status updates in real time. By looking at keywords within the status updates, the software targets specific needs and geographic locations. When a relevant status is found, the SocialCompass team responds to that person on behalf of a client.

For example, if Mark Smith tweets, So hungry! Where should I go to lunch? the SocialCompass team would respond on behalf of one of its restaurant clients, with the message, @MarkSmith, Come see us! We have a great lunch menu, plus we have a great offer going on right now: [URL to offer page]. Once Mark visits the landing page, he can download that offer. Mark is then entered into the clients marketing automation system. A few days later, Mark will receive an email asking him to refer his friends in exchange for an additional reward from the client. If Marks friends opt in, he gets rewarded, and the process continues with his friends.

The effect is viral, says HipLogiq CEO Bernard Perrine. Consumers on Twitter live and breathe in the public space and are very comfortable there. With its innovative software solutions, HipLogiq is changing the way businesses connect with people who use social networks to explore, share and buy products and services. We are recreating 1-on-1 marketing on a mass scale to engage and connect consumers to brands in real time.

Last fall, SocialCompass began providing specialized, in-house services to a big-brand market. The software now outperforms traditional marketing campaigns by tenfold. Where companies can expect a 1-3 percent return on a direct mail campaign, SocialCompass clients see an average of 16 percent. A conversion is defined as a customer downloading an offer.

Today, the beta version of SocialCompass sister product, SocialCentiv, launches at SXSW Interactive. SocialCentiv is a web-based, do-it-yourself version of SocialCompass for SMBs. With additional products expected out this year, Perrine said it is a good time to introduce HipLogiq as the idea factory that provides a broad, flexible platform for all of its innovative products.

About HipLogiq

HipLogiq officially began in October 2012 as Social Compass, an enterprise solution for social media marketing. Co-founders Adam Root, Lindsey Madison and Bernard Perrine designed SocialCompass to help companies target and engage customers over social media in a meaningful, results-driven way. During the design of SocialCentiv, leadership decided it was time to evolve the company into an idea factory that produces the most innovative, successful applications in their space in the market. As a result, HipLogiq launched in March 2013. SocialCompass and SocialCentiv work very similarly, but where SocialCompass provides an in-house, turnkey managed service for large brands, SocialCentiv is a web-based, do-it-yourself solution for small-to-medium businesses.

HipLogiq is backed by several individual investors, but the majority of funding comes from the Hadron Global Partners, a division of Carriage House Partners (CHP), and RLB Holdings. CHP, founded in 2009 by Anthony M. Lanza, and RLB, founded in 2011 by Ray and Lydia Bartoszek, are Connecticut-based private investment firms that focus on security, energy, technology, real estate, and sports and entertainment marketing. Both CHP and RLB take an active, hands-on approach with management in growing their portfolio companies and investments by developing, designing and implementing creative ideas and solutions on behalf of the investments and portfolio companies.

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HipLogiq Debuts as Parent Brand for SocialCompass and SocialCentiv Social Marketing Software Company Evolves Into an ...