How to Create a Standout Social-Media Profile
Nearly three quarters of online adults in the U.S. use social media, and 53 percent of active social networkers follow a brand. So with social media becoming an ever-more-standard online marketing tool, its becoming harder for brands to stand out among their competitors. Good design, especially for smaller brands, is absolutely necessary.
Here are a few guidelines on making the most of the limited customizable options provided by social networking platforms. While this post focuses on Facebook and Twitter, which are the most widely used by brands and have some of the most customizable features, the same principles apply across platforms.
A good profile is simple and direct about what the company sells and its personality. Choose only images that identify the brand or tell its story.
Related:ASocial MediaMakeover in Just 7 Days
Pay attention to about me fields. Be succinct but descriptive, and always include contact information to help potential customers find out how to learn more.
When creating cover and profile images for your social media platforms, be sure to keep them as visual as possible. Lots of wording can not only take away from the visual impact of the profile, it can also interfere with the content on the page.
For example Marvel, whose poorly executed text-heavy banner picture creates little impact.
Turning a recognizable logo into a profile picture may seem like a natural strategy, but many brands with text-heavy logos opt for something else.
Related:How manysocial network profilesshould I have?
See the original post:
How to Create a Standout Social-Media Profile