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Facebook Goes Hard On Hashtags To Tempts TV Execs Away From Twitter

Facebook may not have pioneered the use of hashtags in social networking conversations, but now that it's adopting the feature, the company is determined to capitalise.

That was the main takeaway from last week's MIPCOM television industry conference in Cannes, where Facebook's vice president of partnerships Dan Rose gave a keynote speech that was low on specific announcements, but high on strategic lines to read between.

"Today, the intersection of social media and television is a given. Nowadays it's literally hard to flip through he channels without seeing social media integrations everywhere you look," said Rose.

"Social media has truly become an inseparable part of the television experience. Everywhere you look you see Facebook, Instagram, and Twitter being integrated into the TV experience."

Note the order of those three services. Rose's speech had several pointers to the social network's desire to establish its credentials as a social TV partner for broadcasters and producers ahead of Twitter, which has spent the last couple of years publicising its own second-screen role, while forging relationships with TV companies.

Part of Facebook's efforts involve adopting some of Twitter's most prominent features, particularly hashtags, which it started making clickable on its social network in June.

"Hashtags are part of the language of the internet, and now part of the language of Facebook. And soon we'll be rolling out trending topics too," said Rose, who added that he's had access to the latter feature for some time. "During primetime hours, unsurprisingly many of the trending topics are about television."

Rose cited examples from big TV events, including 9m people "interacting" on Facebook about MTV's recent Video Music Awards (VMAs) a word that covers Likes and shares as well as actual comments and 125m interactions around the NBA basketball finals earlier in the year.

Now that both Facebook and Twitter support hashtags, the former is hoping that even more broadcasters will display official hashtags while on-air, while also making use of the social network's two new APIs for broadcasters that help them make sense of viewers' activity on Facebook.

Unveiled in September, the Public Feed API shows a real-time feed of public Facebook posts for a specific word, while the Keyword Insights API aggregates posts mentioning a specific term, and helps broadcasters drill down into the data to understand the buzz.

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Facebook Goes Hard On Hashtags To Tempts TV Execs Away From Twitter

Raleigh entrepreneur's networking site touts privacy protection

Davidson Wicker, founder of Ravetree, has worked to create the social networking site that he says helps users to stay organized and respects their privacy concerns.

RAVETREE

When Raleigh entrepreneur Davidson Wicker launched his social networking site Ravetree this summer, he faced some obvious challenges.

People join social networking sites to connect with other people friends, family, colleagues and right now most people are already on Facebook. The social networking giant has more than a billion active users, which has made it hard for even the likes of Google to launch competing social networks.

But Wicker, 38, sees an opportunity in creating a social networking site that is free of ads and that allows users to remain anonymous when writing comments or posts.

Our goal is not to become the next Facebook, Wicker said. But a social platform that helps users to stay organized and respects their privacy concerns.

Ravetree has a blue and white newsfeed that echoes Facebooks traditional design, but users can alternate between a public feed and a private feed. It also offers functions that are unavailable on Facebook, such as a dislike button and the ability to add tags to other users posts.

Wickers idea is to get users hooked onto the site for daily, practical uses.

I wanted to create a platform that is useful, even if a user doesnt make any social connections with other people, he said.

Several apps are built into the platform, such as notes, calendar and file storage space. Users can also create a portal for $4 per month and use project management features for their businesses.

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Raleigh entrepreneur's networking site touts privacy protection

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