How I Use Email to Boost My Organic Traffic by @neilpatel
Email doesnt directly impact search engines. Thats pretty obvious.
But most people just assume email isnt connected to SEO in any way whatsoever. So they ignore the massive impact it could have.
In this article, I want to show you how I use email to improve traffic to my site, and thereby increase SEO and organic traffic. These techniques work; Ive seen it happen.
The starting point for using email to boost organic traffic is to collect email addresses. Email marketing still ranks as the number one method of sharing content online. People still use feed readers, but theyre not as popular, especially since the demise of Google Reader.
At several points in my blog, I use a call to action for newsletter subscription:
Sending out emails keeps site visitors coming back. Many of my readers sign up to be on my mailing list, and this serves as a reminder for them to read my blog. Whenever they get an email from me, they go to my blog to read it. Its that simple.
I dont reproduce my entire article in the email. Instead, I do this:
Return visitors are satisfied visitors. And, as Cyrus Shepard explained in an Advanced SEO topic on Moz, SEO Ranking Factor #1 is Satisfaction. As he explains in his excellent article, Satisfaction is an actual ranking factor based on algorithmic features and data collection.
The rest is here:
How I Use Email to Boost My Organic Traffic by @neilpatel