Mediaboss Marketing

11/13/2013 5:30 PM ET

By Beth Orenstein, Insure.com

Lots of people can't wait to document their every move on Facebook, Twitter and other social media these days. When it comes to auto insurance, you should think twice before hitting 'send.'

A woman in Florida told her auto insurer that a hit-and-run driver had hit her car. She filed a claim for the damages. Then she went on Facebook and posted on her page how her daughter had caused the automobile accident.

Before the insurer paid her claim, its investigators searched social media and discovered the lie. She was later convicted of filing a fraudulent claim.

Such scenarios are happening more frequently these days.

Property and casualty insurers are increasingly using social media channels to investigate whether their customers' claims are genuine, according to a recent report by Timetric, a provider of online data, analysis and advisory services headquartered in London. Timetric's 2013 study found that fraud investigators use social media to investigate auto, fire and burglary claims the most.

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Social media vs. insurance

Just days after David Elsonbaty and Adrian Domanico launched their new app, their server crashed.

It turns out people worldwide just couldnt wait to get their hands on the latest, innovative way to share photos and information about their pooch with fellow dog-lovers.

Woof, a social networking app for dog owners, launched Oct. 25 and was featured on the iTunes stores best new app list.

We were up until 4 a.m. sending emails apologizing and getting the servers back up and running, Elsonbaty, a third-year McMaster University computer science student, said.

Woof allows dog-lovers to create profiles for their dogs, snap photos to share with fellow users and has maps to nearby dog parks. A dog can even mark their territory digitally a blue dot pops up on a map to show where the dog frequents and helps them connect with other dogs in the area.

The app also helps keep your best friend on four legs healthy. It tracks how many times and for how long your dog walks.

Its more than Instagram for dogs, Domanico said, a final year McMaster University computer science student. We want to start bringing the local dog community together and bring you closer to your dog.

The app is growing at a rapid rate. As of the second week of November, Woof has nearly 20,000 users worldwide and 85,000 shared images.

Dog owners are crazy about their dogs, Elsonbaty said. His dog Dexter is a 15 month-old Labrador retriever.

The highest percentage of Woof-ers are in the U.S. with over 50 per cent, followed by Canada, China, Great Britain and Mexico.

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Social networking app for dog lovers goes viral

A new website in Kazakhstan is seeking to organize today's social web by ancient clan identities.

ALMATYWhen Kazakhs meet for the first time, two key questions are all it takes to figure each other out: What part of the country are they from? And what horde and tribe are they?

The answers immediately establish a person's roots, history, and allegiancesa holdover of ancient tribal divisions that remain relevant in modern-day Kazakhstan.

Now, a new social-networking site is hoping to tap into Kazakhs' tribal identity by grouping users according to their hordes and tribes.

The site, Rulas.kzbased on the Kazakh word for tribematelooks much like any other networking site, with photographs of stylish, mainly young, members decorating a brightly colored homepage.

But in addition to standard registration information like name, e-mail address, and password, Rulas asks applicants to categorize themselves according to zhuz, or horde, and any one of the dozens of ru, or tribes, belonging to each horde.

Magzhan Turysov, a young Kazakh actor, was one of the first members to register on the site, using an app on his cellphone. Smiling, Turysov said it's interesting to belong to a site that immediately divides and distributes its users according to hordes and tribesbut admits he has some reservations.

We have a saying, Let the face of those who divide people by hordes burn, Turysov said. So I sometimes have doubts. Maybe it will work for some people.

He said he had just registered and so far had not seen any results. He said he got onto the site hoping to see some of his acquaintances, but so far they hadn't turned up.

Kazakhstan's clan system has existed since the days of the Mongol Empire, with legend holding that Genghis Khan himself laid the groundwork by dividing territory into thirds and granting each to one of his sons. He thereby created the Great, Middle, and Junior hordes that still define modern-day Kazakh society.

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Social Networking by Tribe

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