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Social Business Priorities for Midsize Firms

Social business is becoming more of a priority for smaller firms that are striving to become more productive. According to an article in Tech Page One, the challenge is to combine the financial benefits of social and customer engagement efforts with sales and marketing. Meeting that goal requires the proper optimization of a company's IT department.

The Value of Social

The article also reported that midsize firms know that social collaboration is valuable. Due to limited resources, however, there are obstacles from the start to getting the quantifiable business outcomes that they desire. Time, money and IT knowledge are often inadequate for what companies initially want to achieve regarding the implementation of various social platforms and marketing channels. They are endeavoring to find a connection between social networking and a return on investment. Smaller companies can monitor key metrics on a weekly or monthly basis to measure social media success. Presence, engagement, conversions and sales can be tied to social collaboration, and because every platform is different and offers various benefits, interactions must be measured differently.

Socially Understood

Firms of all sizes are implementing social media tools to connect with clients and business partners in new and engaging ways. Besides social networking sites, businesses are applying their email and business process applications to social strategies. For example, a social business platform will permit an employee to use any enabled application from any other enabled application without exiting either. Social tools, including those that offer mobile applications, can empower a company to coordinate events and meetings and to share data quickly and seamlessly, which is increasingly important as more employees work globally. This higher level of interaction increases productivity.

The Bottom Line

IT professionals make the decisions that will innovate the way employees communicate. To be thoroughly informed, they often turn to consultants who have social media expertise. These consultants can explain the appropriate metrics that apply to their organization and can present solutions at a reasonable price point. This kind of assistance is critical to ensuring that IT professionals adopt the right kind of security and compliance measures to keep their brand safe. Furthermore, vendors can also provide an overall plan to implement the IT tools necessary to enable better communication within the organization. As a result, a smaller firm can safely drive traffic and interest to their online presence, which can increase customer loyalty and advocacy and ultimately increase revenues.

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. Like us on Facebook. Follow us on Twitter.

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Social Business Priorities for Midsize Firms

Serial killer Robert Pickton continues to deny his guilt in series of lawsuits against him

VANCOUVER Serial killer Robert Pickton continues to deny responsibility for the years he spent hunting sex workers in Vancouver's Downtown Eastside, filing statements of defence in a series of lawsuits against him.

The families of several women whose DNA or remains were found on Pickton's farm launched lawsuits earlier this year targeting Pickton, his brother David, and various levels of government.

Pickton, who was convicted in 2007 of six counts of second-degree murder and is believed to be responsible for deaths of dozens more, filed statements of defence from Kent Institution, the maximum-security prison near Agassiz, B.C., where he is serving a life sentence.

The documents don't offer any details, but instead use a standard court template to deny liability.

"None of the facts in Part 1 of the notice of civil claim are admitted," says one of the statements of defence, dated Nov. 29 and officially filed with the court this week.

"The defendant opposes the granting of the relief sought in all paragraphs of Part 2 of the notice of civil claim."

Each statement of defence is punctuated by Pickton's signature, with "Robert William Pickton" written in cursive and separated with hyphens.

The lawsuits were filed by the children of nine women whose remains or DNA were found on Pickton's property after the serial killer's arrest in February 2002.

Since his conviction, Pickton has repeatedly denied responsibility for killing Downtown Eastside sex workers, offering vague, rambling denials and suggesting someone else was to blame.

In August 2010, shortly after the Supreme Court of Canada denied the final appeal of his murder convictions, Pickton spoke to a CTV reporter from jail and claimed others were responsible.

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Serial killer Robert Pickton continues to deny his guilt in series of lawsuits against him

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