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TOWIE sparks 111% increase in travel searches after first Ibiza spin-off show premieres

Hotels.com reports a surge in interest for island overnight following show Reality show has previously influenced a rise in holidays to Marbella Party season on the Spanish island ended over a week ago

By Andrea Magrath for MailOnline

Published: 05:54 EST, 10 October 2014 | Updated: 10:02 EST, 10 October 2014

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Ibiza holidaymakers can expect to see an increase in fake tans and hair extensions on the beach next summer.

Following this week's premiere of TOWIE spin-off The Only Way Is Ibiza, web searches for the Balearic island increased by 111 per cent, Hotels.com reports.

Fans of the Essex-based show hoping to holiday like their onscreen heroes flooded the website, which saw a sudden surge in interest for accommodation in Ibiza, despite the summer party season ending a week ago.

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TOWIE sparks 111% increase in travel searches after first Ibiza spin-off show premieres

Ultimate Wedding Collection Launches California Experience at La Valencia Hotel

La Jolla, CA (PRWEB) October 10, 2014

What makes a bride the most anxious about her wedding day? The weather? The catering? The location? Her hair? Her dress? Keeping all the relatives entertained? Depending on others to make her dreams a reality? Making it all memorable? With the new Ultimate Wedding Collection offering at the iconic La Valencia Hotel in La Jolla, there is now an antidote to those worries.

As the launch site for this new international, destination wedding collection, the historic, 112-room oceanfront Southern California resort that has entertained everyone from Mary Pickford to Madonna is bought out for up to 200 guests and literally becomes the bridal partys seaside Mediterranean style villa for the weekend. The hotels chefs, housekeepers, waiters, concierge, rooms, pool, lounges and restaurants are there for the sole purpose of servicing the wedding. And, the wide array of attractions in the area from shopping to art galleries; from yachting to scuba diving are made available for the entertainment of you and your guests.

Future UWC locations include: Monaco, Tuscany, St. Tropez, Ibiza, St. Barths and more.

This is a truly exclusive wedding destination option, with all of the design and personal customizations that high-profile clients want, but with one difference. The producers La Valencia Hotel and Alchemy Fine Events have a full team of wedding experts entertainment producers, event stylists, culinary artists, couture bridal gown designers, Hollywood hair & makeup artists, musicians, florists, photographers and videographers ready to deploy, with budgets and timelines in place. This takes weeks and weeks off the planning process and items off the couples wedding To-Do List; encourages a stress-free, positive experience; and offers a range of smart options from some of the best wedding vendors in Southern California. The hotel-of-your-own wedding also includes strategic partnerships with the likes of Net Jets and Uber for bridal party and guest transportation as well as Prestige Motor Sports & Yachts.

Couples can then relax and enjoy the fun side of customizing their luxury wedding weekend options with the team in place, or opt to use their own entourage of style.

This ultra-customized wedding experience is designed for the couple who want effortless luxury, explains Rita Moore, La Valencias Director of Sales & Marketing. Our carefully selected design team leverages the art of listening while working closely with the bride and groom to actually create a brand for your wedding. From the big picture to the tiniest details luxury invitations, guest welcome notes, picnic baskets, excursion maps, bespoke furniture, custom place settings; even parting gifts at the Farewell Brunch everything will be designed to express your wedding vision. All youll need to do is arrive and enjoy.

This hotel-as-private-villa custom wedding starts at $1 million and includes the following services provided for both the bridal party & guests:

With a cathedral-like lobby lounge complete with hand painted ceiling murals, wrought iron chandeliers, colorful mosaics and a picture window with full ocean viewsa Romeo & Juliet mezzanine balcony idea for a musical trio a garden terrace suspended over the oceana centerpiece signature poola street facing European bistro and a great room style fine dining restaurantLa V is a wedding destination unto itself.

Everyone in the area knows that La Valencia epitomizes the ultimate bridal backdrop, explains Vanessa Van Wieren, founder of Alchemy Fine Events. This unique wedding offering will set the standard for a personalized, user-friendly luxury event. It is designed to appeal to international taste makers whether they live an hour or a world away.

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Ultimate Wedding Collection Launches California Experience at La Valencia Hotel

Social Media and Marketing

An innovative marketing campaign in the European city of Amsterdam has shed new light on the power of consumer-to-consumer marketing, writes guest columnist David Hornstein

If youve been to Amsterdam lately, youre likely to have seen the large three-dimensional I amsterdam letters in front of the citys famous Rijksmuseum. The letters were installed in 2005 as part of the citys rebranding campaign. By now, the sculpture is the citys most photographed item, being photographed over 8,000 times on a sunny day.

With smartphones and visual social media on the rise, the I Amsterdam letters are an innovative example of how destination marketers can harness the power of C2C marketing.

Heres why.

The social media revolution has turned the traditional one-way flow of destination marketing information on its head. Indeed much of the destination marketing organisations (DMO) power has been transferred to the public - the connected and empowered consumer who co-creates and shapes the destination brand.

Visual user-generated content such as tourist photography plays a particularly important role as social media is increasingly based on visuals. DMOs must address this fundamental shift in power and place social sharing at the heart of their campaigns. This means directing all efforts towards turning visitors and residents into brand ambassadors and viral agents.

Four ways that destination marketers can get visitors talking.

1. Provide attractive visuals that add meaning to peoples personal brand story: DMOs must find ways to get visitors to talk about them in their private social networks. It must be attractive (add value) to people to share destination information with their peers. Essentially, this is about story telling: when travelling, we use photography future memory-making but also to create compelling visual stories about our selves. These travel tales are often designed with the purpose of telling our personal brand stories things we would like everyone else to think about us. Common themes include basic statements such as I had fun or I had a unique experience etc. Through images on social media we essentially construct our own idealised selves and identities. If DMOs want people to share their destination brand material on social media, they must provide those attractive visuals that add meaning to peoples personal brand story.

2. Find the perfect photo: Every destination needs that one place-indicative photo. Think of the Eiffel Tower or Brandenburger Gate. The reason why these buildings are photographed and shared on social media time and again is because they contain the information of place. These images have PARIS or BERLIN written all over them and set the stage for the following images and travel narrative. These images are fundamental as they add context to our stories. Your destination doesnt have an Eiffel Tower? Oh well, I guess a snapshot of an airline ticket will do (but, duh, seriously).

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Social Media and Marketing

Cruise ship Palmadora Ibiza Spain Twinity – Video


Cruise ship Palmadora Ibiza Spain Twinity

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Cruise ship Palmadora Ibiza Spain Twinity - Video

A Man’s Car Window Shattered And Then Tased For Not Stepping Out Of The Car! – Video


A Man #39;s Car Window Shattered And Then Tased For Not Stepping Out Of The Car!
Go to http://sotomayortv.com/mantasedfornotstepping/ to read the article CREDIT: Music added at end YORAI DRAGON https://www.youtube.com/user/YoraiDragon Follow me @TJsotomayor ...

By: Tommy Sotomayor

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A Man's Car Window Shattered And Then Tased For Not Stepping Out Of The Car! - Video