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7 Free Ways for Boosting Your Social Media Engagement

Did you know that there are over 1.82 billion social network users worldwide? That number is expected to increase to approximately 2.33 by 2017. Needless to say, being active on social media is an essential part of your marketing plan. But, how can you reach your audience more effectively than your competitors?

While creating quality content is a must, you also need to engage your audience. Again, this should be obvious. But, it can be a problem is youre on a tight budget. Thats why Ive compiled the following seven ways to boost your social media engagement for free.

1. Make Use of Free Social Media Listening/Monitoring Tools

Youve probably heard this before, and youll most likely hear it again, but your online reputation can make or break your brand. But, how can you know what people are saying about your brand? By using tools that monitor and listen to your social media activity.

If you believe that youll have to dish out some of your hard earned cash for these tools, then you may be surprised to learn that there are plenty of free tools that can accomplish this task. Here are a few tools that have free versions that should do the job:

2. Be Visual

Social media and visual content go hand-in-hand. In fact, using images or graphics has some serious benefits for social media. Research has discovered that images can result in an 85% interaction rate on Facebook and increased retweets by 35%.

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7 Free Ways for Boosting Your Social Media Engagement

Albuquerque Chef James Campbell Caruso Takes Home Golden Fork Award

Albuquerque, New Mexico (PRWEB) September 22, 2014

Hotel Andaluz Albuquerques only full-service boutique hotel, has announced that Chef James Campbell Caruso nabbed a 2014 Golden Fork Award from Local IQ. Each year, the Albuquerque-based publication aggregates a catalogue of culinary favorites. From Best Brunch Menu to Most Creative Side Dish, all restaurants, menus, and chefs are carefully hand-selected by area foodies. Chef Caruso earned the accolade for Best Chef after bringing his culinary prowess to MS Tapas y Vino, which opened last fall.

MS Tapas y Vino also received votes in a variety of categories including, Best Appetizer Menu, Best Bar Menu, and Best New Restaurant, all driven by Chef Caruso's knowledge of Spanish cuisine, his bold take on flavor combinations, and the ambition to create a unique dining experience for his patrons.

I'm honored to be part of the 'Shiny Fork Club,' and want to thank the judges of the 'Golden Fork Awards' for this acknowledgement, said Chef Caruso. I take pride in the locally-sourced ingredients I choose to include in the tapas and entrees that populate our eclectic menu. It's immensely satisfying to know that locals immersed in the culinary scene are excited about what we bring to the table.

To read the full article from Local IQ, please visit: http://bit.ly/GoldenFork

For reservations and more information about MS Tapas y Vino, please visit http://www.hotelandaluz.com or call 505-923-9080. Corporate guests are also encouraged to begin booking their holiday events and parties.

Upcoming Events at Hotel Andaluz and MS Tapas y Vino.

Beginning this week: TAPAS TUESDAY Happy Hour Tapas menu all night in Ibiza Local Brewery Specials; 4:00p until 11:00p

MAS LUNCH RUSH SPECIALS 2 daily specials designed to be delivered to your tables in 10 min. or less Monday through Friday; 11:30a until 2:00p

Starting October 1st: UNM JAZZ NIGHT First Wednesday of each month in CasaBlanca MS tapas, wine, beer, and cocktails available; no cover

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Albuquerque Chef James Campbell Caruso Takes Home Golden Fork Award

I had a child with a major drug dealer

On my very first day in Paris, I met Daniel, a tall, dark, handsome, charismatic Colombian man 10 years older than me. He told me he was a professional photographer and had an impressive Nikon camera as evidence.

The moment I set eyes on him, I sensed instinctively, if fleetingly, that I should remain wary of him. His dominating presence and radiant smile struck me immediately, but his strong, masculine face and his intense, intimidating glare scared me a little. At that first encounter Daniel introduced me to cocaine.

It was 1976 and I was 21 years old. I was a professional dancer, on my way to Portugal with the Bluebell Girls for a summer season at Casino Estoril. I was in Paris for four weeks' rehearsal and it was absolutely stunning that day, all abloom with the scent of spring. I never imagined a city could be quite so breathtaking and I was overjoyed to be there. As far back as I can remember I had big visions about life - of travel, of dancing my way around the world. I yearned for adventure and had a bristling curiosity about life beyond the confines of bland suburbia. And there I was, living and working in a culturally sophisticated world far away from the pristine environment of Sydney's northern beaches, where I grew up.

During those rehearsal weeks in Paris, Daniel and I gravitated toward each other steadily and unavoidably. His affection for me was seductive and tantalising. Our love grew thick and fast; our desire for each other was insatiable; our erotic play steamy, lascivious and sensual. We lived like rock stars, zooming around in prestige cars, holidaying in the south of France, shopping at haute couture boutiques, dining in exclusive restaurants and partying all night at fashionable clubs. Daniel showered me with expensive gifts; gold, diamonds and a Russian wolf-fur coat. I lapped up the glamorous life we were living and his adoration for me.

Eventually it became apparent that the Nikon was not his main source of income, as I first thought, but I didn't see Daniel, or the cocaine-fuelled party lifestyle we were leading, as being bad for me.

In the '70s, cocaine was the party drug of the elite. We kept the company of high-profile lawyers, Swiss bankers, realtors, actors, painters, photographers and models. There was nothing remotely boring about our lives. Everyone wanted cocaine and Daniel and his Colombian compadres had the goods. Cocaine was easy money that came from the fincas in the mountains of Colombia, where poor farmers were paid to work fields and fields of coca bushes.

Interlaced with the extraordinary routine of our lives, I continued to dance professionally and was fortunate to get work in theatre and cabaret all over Europe, including the most prestigious cabaret of all, the Moulin Rouge. The Moulin's international reputation assured a full house every night and it was enormously gratifying to dance on that world-famous stage, awash with spectacular plumage, diamants and exotic costumes, and to hear the roar of applause. I was thrilled, excited and proud to be there. From there, my life with Daniel lurched forward. I was beguiled by my new sophisticated lifestyle and his lavish attention, although he fretted that my unpretentious manner made me vulnerable and drilled me intensely about the way in which I should present myself. Under the guise of love he subtly began to undermine my sense of self-worth. Unwittingly, I allowed him to manoeuvre me into a subordinate role.

Four years later we had a son, Danielito (little Daniel), but our blissful union began to fracture. While I immersed myself in the joyful tasks of mothering, Daniel continued his cocaine-charged social life. He began to leave me alone for long periods of time. Doubts about his fidelity gnawed away in my head. His occasional dalliances with other woman progressed to unbridled infidelity. On one occasion, I was stalked by one of his conquests, a trashy blonde who foolishly assumed she could insinuate herself into our lives. I responded with bilious fury and punched her in the face when she got too close. Disenchantment with the life we were living began to weigh heavily on me and I felt foolish to have fallen prey to such a powerful romantic infatuation.

I held on, though, tenaciously, to the promise our love once held. I secured dance contracts in Monte Carlo and Ibiza, the logistics of which were tricky with a toddler son and an unreliable partner, but having a child forced me to rethink my values and shift my priorities. I hadn't noticed my gradual slide into submission, nor registered my tacit acceptance of Daniel's deficient love, but I was no longer a young, naive blonde, vulnerable to his hypnotic and alluring appeal. I had my son to think about and knew I had to reclaim my life and that of my child.

I returned to Australia when Danielito was three but it took several more years to completely uncouple myself emotionally from his father. When I reflect on this period of my life, I recall an exhilarating rollercoaster ride of exultant highs and moments of heartbreaking despair. I certainly made some reckless and impulsive choices in the name of love, but I don't do regret. I sometimes wonder how my life would have transpired had I not met Daniel, but then I would not have my wonderful son. Anyway, there is only one way to travel in life and that is forward.

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I had a child with a major drug dealer

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Among marketing folk, social media marketing often gets a bad rap.

Since its one of the newest forms of marketing, sometimes its hard to show a return on investment (ROI) based on things like retweets, likes, or shares. Still, for marketers working in socials trenches, they seem to feel they deserve a little more respect from their colleagues working in more traditional forms of marketing.

That was the sentiment coming from a social media-focused panel at Inbound Con, a Toronto-based conference that looked at search engine marketing, content marketing, conversion rate optimization, and of course, social media marketing.

I hate explaining why I have a job, and why social media manager or community manager, or digital strategist with a specialty in social blah, blah blah, I get really tired of explaining why those exist, said Shannon Hunter, social media manager at Virgin Mobile Canada and one of the panellists at Inbound Con. In her eyes, social media marketing just doesnt seem as prized as other forms of marketing. Yet dismissing social out of the gate isnt fair this form of marketing is still in its early days, she said.

Everybody said radio was going to die, everybody said TV was going to die, now prints going to die. Nothings dying. Its an integrated system. What we build on social is no different from Google AdWords were using keywords, were using search terms, were using targeting, she said. Its all just a process and when people come to accept it all connects thats when well all start to feel a little more respect, and people will stop telling me my job is just to tweet shit all day.

If youre anything like Hunter, read on for five quick tips on doing social media marketing, the right way.

1. Use numbers and analytics to prove ROI and eventually, figure out ways to monetize what youre doing.

For Hunter, proving the worth of social media comes down to being able to show other marketers, and potentially the C-suite, why its worth investing in this area. Her favourite tools include Facebook Insights, Twitter Insights, and any analytics tools that provide hard numbers.

Here are your engagement numbers, here are new acquisitions. Heres why were doing this. So I like proof, she said.

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AQUABIKE IBIZA 2014 – Video


AQUABIKE IBIZA 2014
Aquabike made a huge splash at the beaches of Ibiza, Spain this year. The world capital for partying and barely visible beach attire was the perfect host for...

By: CaseProductionsLtd

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AQUABIKE IBIZA 2014 - Video