Mediaboss Marketing

Most things in life arent free, but the Internet has made it pretty cheap for small business owners to run their office. From email to collaboration software, theres a host of ways you can get your business up and running without paying a bundle.

It's really easy to go the free route when you're small or just starting out, says Mario Schulzke, founder of IdeaMensch, an online community designed to help people bring their ideas to life. With increased growth, it's oftentimes a good idea to up your technology investments as well.Most times smart tech investments pay for themselves.

According to experts, before you start adopting free or low cost applications you have to figure out which parts of your business are mission critical and which arent. For instance Chuck Fried, president and chief executive of TxMQ, an IT services company, says using free software for email or collaboration may make sense, but putting ALL of your customer data on a free customer relationship management app could spell disaster.

At TxMQ, Fried says they use a lot of Google apps for things like email and calendaring, but the company doesnt only use just free. While he isnt a fan of completely free, he does say there are a lot of low cost options available to small business owners because of the growth in cloud computing.

The dangerous part for small business owners is if they run into some challenges and need to get a hold of somebody at say, Google, you basically cant, says Fried. If you need something tweaked or changed you are stuck.

So what should you spend money on and where should you cut corners? According to small business advocate and Small Business Engagement Officer at QuickBooks Leslie Barber, you should invest in services and technology that will enable you to know where you money is going at all times, as well as ensuring you are meeting all of your legal and regulatory requirements for the industry you are in. Anything that is customer facing is also worth spending money on. The last thing you can afford, if you are an e-retailer, is a clunky or hard-to-use Website.

Other areas you want to invest in include a Web hosting company as well as an attorney, if you are just starting the business. I usually tell people to get a really good hosting company from the very beginning, one that performs fast and can keep an eye on your security, says Schulzke. I used to go the cheap route on hosting, and it cost me dearly in IT and security consultants down the road.

While you will have to make some investments, experts say there are still a ton of opportunities to run some parts of your business for free. Its no secret that many small business owners are cash strapped and dont have the money to launch a big marketing and advertising campaign. A great way to get the word out about your company and products or services without spending a dime is to embrace social media. There are countless stories of small businesses that blew up all because of their Facebook page, Twitter feed or YouTube video that went viral.

For basic computing needs you can also skimp and go with a free service. For instance, Google has a wide range of free products such as Google Drive, Google email and Google Docs, and they arent the only game in town.

Because of the plethora of free or low cost services available, its important to do your research before choosing a vendor. Fried says thats where looking at online reviews, talking to people in your network and other small business owners comes in.

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Tips for Running Your Small Business on the Cheap

What is SEO?

SEO is the process of improving the organic ranking of a website with leading search engines. Professional SEO firms like Submit Express help to improve search engine rankings for their clients by modifying their websites to better reflect what search engines are looking for. Read a more detailed explanation of SEO here.

Submit Express can increase the search engine rank and site traffic of any company. The expertise offered by its technical and copywriting staff enables Submit Express to successfully meet the needs of companies with complex websites in competitive industries.

Submit Express caters to clients who require an intensive, full-service approach to search engine marketing. As experts in the search engine optimization and marketing industries, the management and employees of Submit Express have a proven track record for crafting effective Internet marketing strategies with measurable, long-term results. Pierre Zarokian, President and CEO of Submit Express, is considered an expert in the world of SEM/SEO. He has been quoted extensively in SEM-related articles in the Wall Street Journal, Los Angeles Times and Forbes.

Submit Express begins all search engine optimization services with a thorough review and analysis of a client's website to identify potential areas of improvement. This free, initial consultation can help to identify problems with dynamic or duplicate content, Flash and session ID numbers, poor-quality back links and any other factors impacting a site's ranking.

Submit Express provides you with a competitive landscape to identify key businesses in your space and which SEO methods will be effective in helping you to gain an advantage.

Our website analysis is a comprehensive overview of your website that provides a snapshot of how it is viewed by search engines. By performing analysis on the following areas, we can develop a strategy to improve areas of your site and help your search engine rankings.

We will review your HTML coding to ensure that it is properly formatted to be picked up by search engine spiders.

Having a well-organized HTML structure makes your website more attractive to search engines.

We can perform an analysis to see if your website design is utilizing tools which make it less than SEO-friendly.

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Search Engine Optimization Services, SEO Firm, SEM Company

When shopping in the virtual world, clicking to search seems like second nature. But knowing the motivation behind the clicks is what one local start-up is banking on.Search Engine Expertsprovides marketing strategies through search-engine optimization and pay-per-click campaigns to get their clients noticed online.

After five years at theHamilton County Development Centerincubator,the business recently graduated to its new location in Wyoming. We talked to ownerKennetSaunders about the business.

1. What gave you the idea to start Search Engine Experts?

Ive always been in IT. I came out of school writing software, but my career over the years morphed more onto the marketing side, but always with IT companies. The last job I had working for someone else, I was director of marketing and part of my responsibility was the working on the website which meant I was doing search engine optimization. And I just developed the thought that there would be a lot of companies in Cincinnati that have websites, but they dont know how to direct traffic to the site. So in August of 2007, I left that company and started Search Engine Experts.

2. What is your target market?

All of our marketing activities are done in Cincinnati, although we do have clients nationwide. But our target would be medium- to large-size businesses that see value in better exposure of their website and search and are willing to put some of their marketing dollars behind that concept.

3. How competitive is this field?

Its very competitive, but there are a lot of people who say they do search engine optimization but they dont know what theyre doing. We go very much in depth, because its the primary thing that we do. We have to be making revenue off of it because we dont build websites, we dont put marketing plans together and we dont execute big marketing campaigns. We do search engine marketing.

Become a WCPO Insider to read the rest and more 9 Q-and-A interviews.

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9 Q&A: How to get noticed online

Launching a startup company in any field is daunting even if youve got the next hot product. Getting the message out to your customers on day one is often a make or break challenge for would-be entrepreneurs.

The first few sales are often the hardest to achieve, there are few things as demoralizing as launching to the sound of nothing but crickets!

Building Buzz Before Launch

There are some ready and waiting on your launch date.

Scarcity or exclusivity marketing proved successful for Googles Gmail service, as it did for Facebook, but these are far from typical one startup being backed by the worlds largest search engine, the other being a cultural revolution in the making.

Working under the assumption that you dont have access to these competitive advantages, the question is what do you need to do, to succeed?

What Everyone Else Does

There are pre launch landing page services right now, including the likes of unbounce.com (paid) or LaunchRock.com (free).

They fundamentally do the same thing, provide you with a coming soon, sign up for details page, and typically include social sharing or email functionality.

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Startups: The Day One Dilemma

NAPLES, FL--(Marketwired - October 13, 2014) - The independent authority on search marketing vendors, topseos.com, has named Boostability the best search engine marketing firm for the month of October 2014. Boostability was chosen based on their strong performance in an in-depth analysis of the solutions they offer. While there are thousands of services offering a variety of solutions, the recommendations consist of the best highlighted based on the results of the thorough evaluation process.

The process for researching and awarding the best companies offering search marketing solutions involves a rigorous analysis of their essential strengths. The five verticals of evaluation associated with successful search marketing projects include keyword analysis, needs analysis, reporting methods, on page optimization, and off page optimization. The results of this process are used to establish which companies to include within the rankings each month. The rankings are updated monthly to account for the latest developments within the industry.

To supplment the research the independent research team also connects with customer references provided by the competing firms. When connecting with clients the research team delves into the customer's overall satisfaction. Opinions from clients are used to better understand the strengths and competitive advantages of the firms being investigated.

Boostability has been named the best SEO company based on an in-depth investigation of their provided solutions. The independent research team has named them due to their continued performance and their history of successful online marketing solutions. Those looking for a reliable search marketing solution to meet their specified needs should consider Boostability.

About Boostability

Boostability provides a variety of online marketing services which aim to help businesses expand their horizons through Search engines and other various methods of online marketing. They provide search engine optimization and local SEO services to help businesses become found in major Search engines regardless of the size of their business or their industry.

About topseos.com

topseos.com is a well-known independent authority on search marketing. The primary purpose of topseos.com is to uncover and announce those individuals or agencies producing the top internet marketing solutions all over the world. A specialized team of researchers examine thousands of applicants each month who are seeking to be ranked as a top internet marketing product or service by the independent authority.

For additional information about Boostability visit:

http://www.topseos-global.com/boostability-research

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topseos.com Reveals Boostability as the Top SEO Agency for the Month of October 2014