Mediaboss Marketing

If you've ever had a "facepalm" moment in SEO at least once in your career after launching a new page, such as it going live with an unwanted no-index tag, don't worry, you're not alone. SEOs are busier than ever, juggling a whole host of strategies and tactics. In all the hustle and bustle, small things can slip past even the most vigilant of us. In-house SEOs also frequently face the issue of well-meaning internal IT and web developer teams not being completely au fait with SEO and thus inadvertently committing many an SEO sin.

So what's a busy, over-stretched SEO to do?

Enter the universal SEO QA checklist, especially designed to be used by anyone on the team from IT to an admin to the SEOs. By serving multiple teams with one single document, the QA process becomes flexible, fast and simple to do, increasing the chances of its adoption company-wide. This document will be your ally, silently nagging the IT team to double-check the on-page SEO elements on your behalf.

Creating an SEO QA document that can be used by non-SEOs simply involves adding a brief element of explanation, to convey the why, what and how, helping to ensure that things turn out just the way you want. Keeping it as brief as possible is always universally appreciated!

Here's a sample, very basic checklist which can be edited and customized to meet the needs of your team:

The recommended process when using this document to reduce the occurrence of errors is to have IT review their work against it and then another person, whether an admin or yourself, doing another round of checks against it.

Do you have other recommendations or tips you'd like to add? Please share them in the comments below.

Optimising Digital Marketing Campaigns with Search, Social and Analytics At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

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Quality Assured! How to Create a Universal SEO QA Checklist

China is changing its tactics when it comes to addressing the ongoing pro-democracy protests in Hong Kong. State media has shifted from a mainstream media and social media blackout of coverage for Hong Kongs Occupy Central movement, which has garnered support from thousands in Hong Kong and overseas, to a concerted, aggressive effort to flood local media with anti-Occupy criticism.

Today, the University of Hong Kongs China Media Project, a blog dedicated to monitoring the countrys relationship with media, pointed out that Chinas state-run news agency, Xinhua, flooded Chinas newspapers with a new report from Hong Kong, focusing on the disorder that has followed the protests and the perceived growing amount of opposition that Occupy Central is receiving. This particular Xinhua report represented 60 percent of todays Occupy coverage in Chinese media.

The illegal gathering called Occupy Central has entered its 15thday, with large amounts of people still assembling in Admiralty, Mong Kok and other areas, the report, which appeared in the Beijing Daily, said. Various quarters of Hong Kong society have urged the occupiers to leave the streets immediately, allowing the lives of city residents to return to normal.

The report, published in Chinese on various platforms, goes on to explain that since Oct. 3, over 60 events and meetings planned by the government have been canceled, delayed or relocated, also adding that in upcoming weeks, over 80 events have been scheduled with at least a dozen already being rescheduled or canceled.

Instead of taking reports from Xinhua, the Global Times offered a handful of its own critiques that undermine the impact of the movement -- for instance, an op-ed titled Occupy Central Will Not Go Down In History, Only Notoriety. In a separate article, the Global Times pinned the movement on Western influences and demanded accountability in what Chinese media perceive as criminal behavior by the people.

Who is providing black money for it? the article asks. Which people should be held criminally liable?

As the movement reaches the three-week milestone, the shift in offensive criticism is not surprising, some experts say, and is geared toward winning Chinese over by placing increased attention on the economic consequences and social disruption of the protests.

Theres a recognition that the government cant completely stem the flow of information from Hong Kong to the mainland, so its better [to] try to control the messaging as much as possible, Dr. Michal Meidan, associate fellow of the Asia Programme at Chatham House, the Royal Institute of International Affairs, and director the policy institute's China Matters, a research and advisory group, said in an interview. Playing up the chaos that could ensue, the inconvenience caused to daily lives and businesses, as well as the role foreign governments (especially the U.S.) are playing resonates with public onion.

The Global Times adopted this narrative as early as Oct. 4, when an article published said that the work behind the Occupy Central movement bears the shadow of the West. Chinese media bases these claims on the argument that protesters were encouraged by foreign grant organizations like the Madeleine Albright-founded National Democratic Institute and the National Endowment of Democracy.

Media chatter and conversation inside the so-called great firewall has been drastically limited compared with the coverage in Hong Kong -- or anywhere else in the world. Aside from heavy-handed control over state-run media, Chinese Internet censors unsurprisingly have blocked the phrase Occupy Central, along with other related search terms, and photos on the ground from social media sites and applications such as Weibo and WeChat.

See the article here:
Chinese Media Floods Mainland News With Anti-Occupy Hong Kong Coverage

In the last two years, State Attorney Angela Corey has basked in praise of some and been hit by criticism from others.

"That's a very polite way of putting it," Corey said with a chuckle after a reporter mentioned that last week.

During a 45-minute interview with the Times-Union last week, the first time she's sat down with the newspaper in several years, Corey was relaxed and happy to reminisce about her days as an assistant state attorney when the public knew her as a vocal victims advocate who successfully prosecuted multiple high-profile murders.

For now, Corey is at a good point.

The national criticism she got for her unsuccessful prosecution of George Zimmerman in the Trayvon Martin case in 2013 is fading.

Her decision to prosecute Michael Dunn for first-degree murder was validated when a jury agreed with her Oct. 1, guaranteeing that the 47-year-old Brevard County man will get life in prison for the murder of 17-year-old Jordan Davis.

For Corey, Dunn was a first-degree case, and she thinks some of her critics didn't understand the difference between first- and second-degree murder.

"Second-degree doesn't even require you have an intent to kill," said Corey, adding it was clear to her that Dunn intended to kill Davis when he shot at the teenager in their dispute over loud music on the day after Thanksgiving in 2012.

Corey said she doesn't feel the need to please everybody as long as cops and victims approve of what she's doing, but she admits being frustrated when she thinks critics are taking shots at her because they're ignorant of the law, or motivated by ulterior motives.

It's different from valid criticism, which she respects, Corey said.

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Angela Corey: Florida prosecutor reflects on high-profile cases

Get 1989 to 1.3 Million!
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By: Lex Swift

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Get 1989 to 1.3 Million! - Video

At the start of this exercise social networking for example and social media were not necessarily used as a means of exploitation, now this is something that is much more common and that was evident in Rotherham as well and it will be elsewhere.

"Grooming online can shift to exploitation offline very fast, it can happen within an hour or so that that occurs and regrettably a number of young victim do not even know on occasion that they are actually being exploited or abused in the way that for example indecent pictures are posted on social media.

The professor added that if similar investigations to the in-depth Rotherham probe were carried out in other council areas undetected sexual abuse would be found to be much more widespread activity across England and indeed other parts of the UK than people believe.

Rotherham, she added, is most certainly not unique and that she was sure that such abuse would occur elsewhere.

Last week it emerged that more than 6,000 children across England have been reported as at risk from sexual exploitation since the beginning of 2013.

Figures collected from councils by Channel 4 News show that thousands of other children are considered at risk in other parts of the country adding weight to the argument that Rotherham was not an isolated case.

A total of 3,009 children were referred to social services, or known to them already, as at risk of exploitation in the first six months of 2014. During 2013, social services were aware of 3,202 children at risk, according to the information gathered from Freedom of Information requests.

Northern towns and cities reported the most children at risk. In Manchester, 452 children were known to be at risk in the past 18 months, 407 in Derbyshire, 363 in Sheffield, and 311 in Blackburn and Darwen.

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Children are being abused an hour after being groomed online, Rotherham sex abuse scandal expert warns