Mediaboss Marketing

What makes a good online community manager?

In the recent social media marketing talk at of the Certified Digital Marketer (CDM) Program, Jason Cruz, Director of Community Management of MRM Worldwide Manila stresses the importance of an online community manager whose personality fits the brands social media persona.

Online community members interact with brands and business to show affinity or closeness; find like-minded people; or ask, inquire or give feedback to the brand, says Cruz.

Thats why a good online community manager should have deep understanding of the community and its offline members.

He should be able to communicate well to its members and brand fans, adds Cruz. He must be able to match their voice, tonality and language of the members.

The online community manager must be able to have deep understanding of anecdotal stories and community sentiments.

Elliot Volkman of Social Media today reveals that in the past, community managers often evolved from forum moderators and developers.

They would enforce their communitys policy, social norms, and retain order, says Volkman.

But at the end of the day they should be brand evangelists who should shout from rooftops (blogs), converse with friends and connections (social media), and occasionally toast to it as well (tweetups and meetups).

The rest is here:
What it takes to be an online community manager

Toronto, Ontraio (PRWEB) November 18, 2014

Now available in the U.S. and Canada, the solution extends the use of existing social marketing resources, adding value to a companys web content.

Since its soft launch in June 2014, Spontbox acquired nearly 50 clients. Spontbox creates an engaging TV channel for its clients using publicly available social media from product manufacturers and third party reviewers. This custom channel educates the consumer about new products and services and gives them a preview of their social experience as a subscriber to the clients Facebook page or Youtube channel. Combined with customizable media feeds from reputable entertainment and news sources, Spontbox strengthens its clients social outreach.

Many companies have a wealth of content already posted to social media channels that for one reason or another does not find the appropriate audience. Spontbox founder Mo Nasseri said of his motivation to start the company. Much of this social content never reaches their consumer base. Our technology parlays this existing content into digital signage for display within a business to maximize the impact and visibility of its social media efforts.

Initially targeting dealerships, Spontbox has gained traction in the automotive industry. The company plans to grow with the rebounding U.S. automotive market, which saw a 50% increase in manufacturing sales from 2009 to 2013. Spontboxs social channel increases consumer awareness of ongoing promotions and news from carmakers, providing benefits to dealerships over traditional TV programming.

Nasseri intends to expand the reach of Spontboxs technology. The solution offers benefits to any industry where customers spend time shopping or waiting for service, such as hospitals, corporate lobbies, malls, and other retail stores. Accordingly, the company plans to extend its marketing efforts to retail and service providers in the future.

Spontbox is an international SaaS provider for social media digital signage. The company currently supports Facebook and Youtube, but will soon expand its offerings to include Pinterest, Twitter, and Instagram. The company capitalizes on social media trends to increase the impact of its clients social marketing resources. Spontbox uses digital display to simplify social visibility and engage consumers, while strengthening clients brand image. With its latest technology solution, Spontbox streamlines content from multiple social channels to turn customers into followers.

Visit Spontbox.com or follow the company on Facebook to learn more about Spontbox technology benefits and pricing.

See original here:
Spontbox Extends Social Media Value with Digital Signage Solution

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