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UW-L student athletes learn to use social media to their advantage

LA CROSSE, Wis. (WKBT) -

We've all seen the headlines, an athletes goes on a profanity-laced Twitter rant, or posts a regrettable picture on Instagram.

Up until now, schools have been teaching student athletes what not to do, but a new program at UW-L is teaching those athletes how to use social media to their advantage.

Most college students use social media purely for entertainment, Kevin King thinks they are missing a huge opportunity. "We want focus on what they should do and what they can do to brand themselves," said King, who teaches in the UW-L Sports Management Program.

King teaches a new seminar showing student athletes how to use social media to their advantage.

It teaches them to create and carefully control their own brand, something he thinks is important at this time in their lives. "Right now as college students but getting ready to enter the job force, so they want to start to focus on their brand and how to market themselves and social media has so many platforms in which they can take advantage of," said King.

There are a lot of courses that teach students to think twice before clicking send, but King wants this course to be different. "A lot of people tell you what not to do, but it's not really educating someone," said King, "I think you educate them and you coach them up, you make them a part of the solution and we do it together."

"I loved it," said Junior Mikayla Beuch, a swimmer at UW-L.

Beuch almost immediately took what she learned in the course and used it to her advantage. "I didn't even think of social media as a way of benefiting myself for the future, for instance he gave us examples of powerful websites like LinkedIn, I would have never thought of that," said Beauch, "I actually went home and made a LinkedIn account so now I'm on there and I'm making myself better as a professional, as a student-athlete for the future."

UW-L football player Chris Stackhouse felt the same way after taking the course. "Kevin taught us a lot of things about social media that you wouldn't normally think about when you open up your Twitter or your Facebook or your LinkedIn account," said Stackhouse.

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UW-L student athletes learn to use social media to their advantage

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Partners: DC Networking Ugradation, SDN Will Drive Networking Market

By Amit Singh CRN, Nov 17, 2014

The enterprise networking market is expected to reach $1,054 million by 2017 with a major chunk accounted for by SDN

Wider acceptance of social networking, mobility, big data, analytics and the cloud (SMAC) is driving the networking market. According to Gartner, the enterprise networking market will touch $887 million in 2014 and reach $1,054 million by 2017.

Today, the point of discussion with customers is around technologies such as SDN, data center network upgradation, and the convergence of network and wireless. We believe these solutions and services will drive business in the next 12-18 months, says Umesh Shah, Director, Orient Technologies, Mumbai.

SDN Indian businesses are now accepting SDN as a serious investment option. Says Amandeep Singh Dang, Country Manager, Dell Networking, In India, we expect 30-40 percent of the enterprise networking market to move to SDN by 2017. This means an opportunity worth $350 million-$400 million by 2017.

Today, the point of discussion with customers is around SDN, data center network upgradation, and convergence of network and wireless

Umesh Shah, Director, Orient Technologies

Adds Neel Shah, Managing Director, Insight Business Machines, Mumbai, Although most customers are still testing the waters with partial implementation, the momentum will accelerate in the next 1-2 years. Greenfield projects will be more inclined to opt for full-fledged SDN.

Customers now understand that SDN will be the future and are readying the base for SDN transformation, he remarks. We have seen increased acceptance and executed several networking projects where customers have deployed SDN-ready products.

Revamp in data centers Another big transformation is taking place inside data centers. With cloud computing emerging as a widespread practice, the demands on network switches and routers inside data centers have increased.

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Partners: DC Networking Ugradation, SDN Will Drive Networking Market