Thomson Scene ditches booze cruises to offer new classy holidays for young travellers
Thomson Scene offers trendy hotels instead of regular all-inclusive styles They aim to appeal to young, adventurous travellers just out of university New destinations include Santorini and Mykonos in Greece, and Croatia Long-haul destinations include Goa in India, Thailand and Cancun in Mexico
By Michael Gadd for MailOnline
Published: 03:47 EST, 23 September 2014 | Updated: 08:15 EST, 23 September 2014
Superclubs and fishbowls are being phased out by holiday company Thomson as it launches a new range of holidays aimed at young travellers who want a more classy trip abroad.
Thomson Scene is aimed at 18-35-year-olds keen something more sophisticated than boozing up and baking on the beach, and will eventually replace their current 2wenty concept.
'We are aiming at a young person who is, typically about two years into a new job, perhaps working in London and enthusiastic about trendy hotels,' said David Burling, UK and Ireland managing director for Thomson's parent company Tui UK.
Thomson has launched a new brand that offers holidays to young travellers who want more than Magluf
New destinations include Goa in India and Santorini in Greece, though regular party locales will still be offered
The portfolio will be separated into 'Scene Hub' for the younger end of the spectrum with more affordable hotels in popular destinations, and 'Scene Style', for the more cashed-up travellers who want more trendy accommodation.
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Thomson Scene ditches booze cruises to offer new classy holidays for young travellers