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Search Engine Optimization What you should know STEP 1
I can be found @ http://www.peterdimaira.com This is STEP 1 of my SEO or Search Engine Optimization Demonstration to guide you on the path to becoming a knowledgeable person with regard to...
By: Peter Welch
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Search Engine Optimization What you should know STEP 1 - Video
#LifeofDad Chat - SEO - Search Engine Optimization
Tips and tricks on Search Engine Optimization.
By: Life of Dad
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#LifeofDad Chat - SEO - Search Engine Optimization - Video
Rochester NY search engine optimization
Rochester NY search engine optimization Call (585) 243 - 5332 for more information. Thanks for checking out our video: http://youtu.be/Fu9d49Pnv6E Rochester NY search engine optimization.
By: Rochester SEO service
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Rochester NY search engine optimization - Video
Naperville, IL (PRWEB) October 22, 2014
The Ecommerce Marketing Institute announces the publishing of a new guide to help Ecommerce brands and websites improve search engine results. Titled SEO for Ecommerce: Trade Secrets, the 13-page resource is available to both institute members and non-members without charge.
The guide identifies the top 3 key SEO mistakes committed by Ecommerce websites, a 7-point SEO checklist, along with several SEO tools and resources for analyzing search authority. Mistakes include poor social media execution, lack of a mobile website version, and slow website speed.
The SEO checklist includes details on meta coding, URL structure and redirects, site maps and robots.txt, product descriptions, duplicate content, reviews, the use of paid search, and ongoing (SEO) maintenance.
With frequent search engine algorithm updates wreaking havoc on Ecommerce websites, SEO becomes mission critical to success, states Neil Brown, Executive Director of the Ecommerce Marketing Institute. This guide identifies the SEO tools and techniques required to ensure organic or natural search authority.
For a complimentary PDF of SEO for Ecommerce: Trade Secrets, download here.
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About the Ecommerce Marketing Institute (EMI) The Ecommerce Marketing Institute is an educational platform and resource for online retailers, brands and marketers including training programs, industry information and resources. For more information please visit, http://www.ecommercemarketinginstitute.org, our Ecom Blog, Facebook, LinkedIn, YouTube, Twitter, and Google+. Or email and call Neil Brown at 630-868-5061, info(at)EcommerceMarketingInstitute(dot)org.
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Search Engine Optimization Guide for Ecommerce
There are four key channels consumers use when searching for and booking hotels online. These four major online channelsare:
Unless a hotel booking engine website has a stronger brand value than that of major competitors where the majority of Web traffic will be direct traffic the most effective channel for generating optimum traffic is from search engines.
Here is a checklist for hotel marketers looking to maximize hotel bookings in multiple Asian markets (including China) from search marketing.
In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking homepage as the landing page.
Ensure all keywords (and/or all the variations) of the top 100 or even the top 1,000 destinations are covered, and pointing to the correct destination hotel search result page as landing pages.
Keywords (and/or all the variations) of the top 500 or even the top 5,000 hotel names should also be covered, and ensure they are pointing to the individual detailed hotel pages as landing pages.
See the example below:
You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.
A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both paid search campaigns and search engine optimization campaigns:
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Search Engine Marketing Checklist for Hotel Marketers