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By: Julia Mericle
Assistant News Editor
Dr. Carl J. Case, professor of business information systems and Darwin L. King, professor of accounting, recently published their paper entitled Business Electronic Social Networking: Does Organization Size or Industry Sector Matter? in the journal Issues in Information Systems.
According to Case, an increase in Web 2.0 usage among students and businesses sparked the interest for this paper, which is a follow-up to a prior study conducted by Case and King.
It was surprising to see the fast and dramatic increase in social networking utilization at the largest firms in the U.S., Case said.
According to Case, electronic social networking is widely accepted in the business world.
In an effort to better understand its utilization, this study was undertaken to comprehensively examine its usage at the largest firms, the Fortune 500, Case said.
Research revealed that social networking is dominated by five main technologies: LinkedIn, Twitter, Facebook, YouTube and Blogs.
According to Case, larger companies generally employ more social networking technologies. Industry sector is another determining factor.
In the nearly 15 years Case and King have been conducting research together, they have co-authored more than 60 published research articles. Case has had more than 100 research articles published in a wide range of academic journals.
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Business professors publish paper on social networking
NEW YORK, Sept. 24 (UPI) -- A new social media platform built on an anti-advertising, pro-transparency ethos, is gaining popularity this week.
Ello is an aesthetically stripped down social network, designed by photographer filmmaker, artist, designer toy maker, and bicycle enthusiast Paul Budnitz, with a manifesto that sets it in opposition to the dominant forms of social media.
Your social network is owned by advertisers. Every post you share, every friend you make, and every link you follow is tracked, recorded, and converted into data. Advertisers buy your data so they can show you more ads. You are the product that's bought and sold. We believe there is a better way. We believe in audacity. We believe in beauty, simplicity, and transparency. We believe that the people who make things and the people who use them should be in partnership. We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce, and manipulate -- but a place to connect, create, and celebrate life. You are not a product.
Ello was announced back in March, rolled out in July, and was originally a private network for the group of artists and creative professionals that collaborated on designing the site.
The pages are sleek and clean and have a retro aesthetic Betabeat referred to as anachronistic.
Followed people can be sorted into two categories: "Friends" or "Noise," the former providing a more linear newsfeed-like experience of updates, the latter resulting in a more Tumblr or Pinterest-esque wall of recent activity.
Of his motivation to keep the site ad-free, Budnitz said: "When a network is run for advertisers, the advertiser is really the customer," Mr. Budnitz said. "That really goes against what a social network is. When you're putting up artwork, or something you wrote or created, and there's an add for underwear, it conflicts in a violating way."
Ello also claims to be committed to keeping user data private.
Collecting and selling your personal data, reading your posts to your friends, and mapping your social connections for profit is both creepy and unethical. Under the guise of offering a "free" service, users pay a high price in intrusive advertising and lack of privacy.
"Ello doesn't mine or sell data or have ads, so we invite people to be who they want to be on Ello" Mr. Budnitz said. "There is no reason for us to require people to use real names."
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New social media platform Ello is anti-advertising, pro-people