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Facebook Sells User Data for Atlas Ads

San Francisco, Sep 30 (EFE).- Social networking giant Facebook has unveiled a new platform in which it provides its users' data to advertisers so that they can place their ads more effectively on third party sites.

The platform Atlas will gather data from Facebook and use it on external websites. This means that if a user clicks "Like" on the social networking site of sports shoes, ads of similar products may appear on other websites.

The data collected through Facebook is drawn from a history of the tastes and interests of each user, allowing advertisers to better identify their potential buyers.

Facebook, that bought Atlas from Microsoft last year for a sum of $100 million, finally launched it on Monday after a complete design overhaul.

Until now, Facebook was selling advertising space on the social network and using cookies to track the tastes of the users as they surfed the internet so that they could be shown ads according to their preferences.

This new method is designed, in principle, to improve the effectiveness of the advertising as cookies are often inaccurate and don't track well on mobile devices, something that Atlas will do through Facebook.

This new venture is Facebook's attempt to close the gap with its main competitor in online advertising, Google, which continues to lead by a wide margin.

In the second quarter, Google notched up earnings of $14.36 billion from advertising against Facebook's $2.68 billion, which is nearly five times less. EFE

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Facebook Sells User Data for Atlas Ads

Volokh Conspiracy: Third Circuit on the mosaic theory and Smith v. Maryland

Back in August, the Third Circuit handed down an unpublished opinion in United States v. Gomez (August 8, 2014), that appears to have rejected the mosaic theory of the Fourth Amendment, at least in the context of telephone metadata. I havent seen any coverage of the decision elsewhere, so I thought I would blog it.

In Gomez, the government obtained a pen register order to monitor the metadata for Gomezs telephone calls for about 5 weeks. Gomez argued that under the Jones concurrences, the prolonged surveillance was sufficient to constitute a Fourth Amendment search. The Third Circuit disagreed in an opinion by Judge Smith joined by Judges Vanaskie and Schwartz:

Gomez first argues that the DEAs prolonged warrantless use of a pen register and trap and trace device violated his privacy rights under the Fourth Amendment. We agree with the District Court that this argument is foreclosed by Smith [v. Maryland]. Gomez provided a third party in this case, Sprint with all the data that the DEA obtained through the use of the pen register and trap and trace device. In so doing, Gomez abandoned his privacy interest in this data because he assumed the risk that the information would be divulged to police. Smith, 442 U.S. at 745, 99 S.Ct. 2577. Although Justice Sotomayor has urged the Court to reconsider Smiths holding that an individual has no reasonable expectation of privacy in information voluntarily disclosed to third parties, United States v. Jones, U.S. , 132 S.Ct. 945, 957, 181 L.Ed.2d 911 (2012) (Sotomayor, J., concurring), we remain bound by Smith until a majority of the Court endorses this view.

The Third Circuit then adds the following explanatory footnote:

In the proceedings below, Gomez conceded that his position was contrary to Smith, but cited Justice Sotomayors concurrence in Jones for the proposition that Smith is antiquated and must be reconsidered. J.A. 60. Gomez presents a different argument on appeal. Instead of urging us to overrule Smiths third party doctrine, Gomez contends that this doctrine has already been cabined by five Justices of the Supreme Courta number he reaches by combining Justice Sotomayors and Justice Alitos concurrences in Jones. Appellants Br. 27, 31. As Gomez did not raise this argument before the District Court, it is waived. Holk v. Snapple Beverage Corp., 575 F.3d 329, 336 (3d Cir.2009).

In any event, we reject Gomezs contention that the concurrences in Jones cabined Smith. Justice Alitos concurrence did not explicitly seek to limit Smith, and indeed relied heavily on the fact that drivers of automobiles do not expect third parties to possess detailed, long-term data regarding their location. Jones, 132 S.Ct. at 964 (Alito, J., concurring). By contrast, cell phone users do expect service providers to possess detailed, long-term data regarding the numbers they dial because this information is necessarily conveyed in the course of connecting a call. Smith, 442 U.S. at 743, 99 S.Ct. 2577. By disclosing this data, cell phone users, unlike drivers of automobiles, assume[ ] the risk that a third party will convey it to law enforcement. Id. at 744, 99 S.Ct. 2577. Therefore, we are not persuaded that the two concurrences in Jones have limited Smith to short-term call monitoring.

Off the top of my head, I think this is the first federal court of appeals opinion to directly address the important question of whether the mosaic theory modifies Smith v. Maryland. The opinion was not published and is therefore non-precedential. But given that this is likely to be an important issue when the D.C. Circuit reviews Klayman v. Obama on November 4th, I thought the Third Circuits opinion was worth noting.

Orin Kerr is the Fred C. Stevenson Research Professor at The George Washington University Law School, where he has taught since 2001. He teaches and writes in the area of criminal procedure and computer crime law.

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Volokh Conspiracy: Third Circuit on the mosaic theory and Smith v. Maryland

Israeli Intelligence Whistleblowers Expose Israel’s NSA Scandal (1/2) – Video


Israeli Intelligence Whistleblowers Expose Israel #39;s NSA Scandal (1/2)
James Bamford, author of The Shadow Factory, discusses the 43 refuseniks in Israel #39;s Unit 8200 (NSA equivalent) who object to spying on ordinary Palestinians...

By: VisionLiberty

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Israeli Intelligence Whistleblowers Expose Israel's NSA Scandal (1/2) - Video

Episode 58 CO Tax Hike; NSA Code in Android clip26 – Video


Episode 58 CO Tax Hike; NSA Code in Android clip26

By: HUONG 07

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Episode 58 CO Tax Hike; NSA Code in Android clip26 - Video

Ex-NSA director Alexander calls for new cybersecurity model

Small and medium-size U.S. companies should band together on cybersecurity systems as a way to pool limited resources against increasingly sophisticated attackers, the former director of the U.S. National Security Agency said Tuesday.

U.S. companies should explore ways to share more cyberthreat information with each other and work together to buy cybersecurity defenses as a service, said General Keith Alexander, who retired as director of the NSA and commander of cyber defense agency U.S. Cyber Command in April.

For smaller companies, I think were going to have to go to something like cybersecurity as a service, where they can opt in, Alexander said during a cybersecurity discussion in New York City hosted by PwC. If the small and mid-sized companies are grouped together, where its economically feasible to give them a great capability, then they arent the downstream problem for the large banks. In fact, they become a part of the sensing fabric that helps protect the big banks or big industries.

Many large U.S. businesses would probably continue to provide their own cybersecurity, but a shared cybersecurity service would hold major advantages for smaller businesses, said Alexander, who co-founded cybersecurity consulting firm IronNet Cybersecurity just weeks after retiring.

There are big companies that can afford big cybersecurity teams, have the funding to pay for them, he said. Then, if youre mid-sized, you can afford to have a mid-sized team or lesswell call that the economy team. If youre a small [business], you know what cybersecurity is, and wish you had some. You have ... an IT guy who went to a class at night.

Alexander, during his speech, largely sidestepped the NSAs surveillance of U.S. companies and its work to defeat encryption systems. Those NSA efforts came to light in the past 15 months through leaks by former NSA contractor Edward Snowden.

He called on the U.S. Congress to pass controversial cyberthreat sharing legislation that would allow government agencies and private companies to more easily exchange information about attacks. Many privacy groups have protested the legislation, saying it would give government agencies, including the NSA, access to even more personal information held by private companies.

The cyberthreat information sharing bills in Congress have stalled this year because of privacy concerns.

We have to have a messaging framework and capability that shares information among sectors at network speed, Alexander said. Its technically feasible and something we should try for.

Alexander also suggested that too many companies rely on their chief information security officers (CISOs) or CTOs to keep up with the rapidly changing IT field and integrate what can be hundreds of IT products from dozens of vendors. One employee or small department cannot keep up with the changes and be expected to integrate all those products without exposing the company to cybersecurity risks, he said.

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Ex-NSA director Alexander calls for new cybersecurity model