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LinkedIn, the social networking platform for professionals, has some little known, cool features. Brands large and small can use these to get their marketing message across, showcase their product lines and highlight the talent inside the organisation. Here we showcase some of LinkedIn's features for bigger brand impact.

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(Image: Hubspot)

Display advertising enables you to insert ads on the right hand side of the user's home page or on your own brand page. Ads enable you to break through the noise in a user's feed with an eye catching display ad.

Ads can be served on profile pages, inbox, search results pages and groups. Audience targeting means that you can get your ad to the right segment of your customer base.

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(Image: Linkedin)

A company page which is optimised for SEO can ensure that search engines such as Google and Bing can easily find your page. Adding keywords and other URLs to your LinkedIn company page will help with SEO. Other links to content on your site will help you get an advantage over your competitors that have not optimised their pages.

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Seven little known features of LinkedIn for brands

Its easy to make contacts in the age of social networking and smartphones. Its much more difficult to manage them.

Connect is the latest company to try to tackle the problem. The startup announced Wednesday that it has raised a fresh $10 million from investors including the venture arm of Chinese conglomerate Fosun International and Salesforce Chief Executive Marc Benioff. The infusion brings the companys war chest to $13 million.

Launched in February, Connects app merges contact information from Facebook , LinkedIn, Gmail, Instagram, and iPhone address books, allowing users to message their contacts from all those platforms inside the app. Available for iPhones, for the Web and early next year for Android devices, Connect has 750,000 monthly active users according to Chief Executive Ryan Allis.

Were integrating all of your social networks into one place, said Allis. People want one tool.

Connect isnt the first to try. Brewster, a startup based in New York has been chugging along with its app to solve the same problem since 2012. Its founder Steve Greenwood declined to say how many users the company had, but emphasized the technical difficulty of sewing together so many different social networks.

Users who would like to integrate Outlook contacts with the others are out of luck: Neither service integrates the Microsoft e-mail program.

Connects secret sauce, besides the catchy domain Connect.com (which cost the company $1.65 million, Allis said), is the way it takes advantage of real-world location information. For instance, when a contact from out of town checks in on Facebook in a users city, the Connect app sends the user a notification.

Allis, 30, already has one notch in his entrepreneurial belt. In 2012, he sold a company he founded, email marketing firm iContact, to software firm Vocus for $169 million.

The Connect app is free. Eventually, though, it could make money by charging for downloads, showing ads, or charging for services like payments, Allis said.

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Original post:
Connect Raises $10 Million to Fix Social Media Sprawl

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