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LinkedIn, the social networking platform for professionals, has some little known, cool features. Brands large and small can use these to get their marketing message across, showcase their product lines and highlight the talent inside the organisation. Here we showcase some of LinkedIn's features for bigger brand impact.

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(Image: Hubspot)

Display advertising enables you to insert ads on the right hand side of the user's home page or on your own brand page. Ads enable you to break through the noise in a user's feed with an eye catching display ad.

Ads can be served on profile pages, inbox, search results pages and groups. Audience targeting means that you can get your ad to the right segment of your customer base.

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(Image: Linkedin)

A company page which is optimised for SEO can ensure that search engines such as Google and Bing can easily find your page. Adding keywords and other URLs to your LinkedIn company page will help with SEO. Other links to content on your site will help you get an advantage over your competitors that have not optimised their pages.

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Seven little known features of LinkedIn for brands